Katherine Martinko & Natalie Friedman, GetWellNetwork

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This document discusses a company that provides digital patient engagement solutions to help manage chronic conditions like congestive heart failure. It focuses on their solution for supporting heart failure patients with interactive education programs available via iPad or TV. The programs aim to increase patient understanding, medication adherence, and reduce readmissions through tailored education on condition management. Evaluation of the programs has shown improvements in patient satisfaction scores, clinical outcomes like length of stay and readmissions, and healthcare utilization.

Gesundheitswesen

©2019 Proprietary and Confidential Information
From Paper to Personal
Katherine Martinko & Natalie Friedman
Partnering with patients and families for more
effective condition management

©2018 Proprietary and Confidential Information
Founded in 2000 by Cancer Patient | Based in Washington, DC
600+ provider customers | 75,000+ hospital beds, 230+ clinics | 5+ million patients annually
Research: O’Neil Center research institute led by Dr. Karen Drenkard
Innovation: GetWell Labs patient engagement incubator est. 2015
Patient Engagement Programs

©2019 Proprietary and Confidential Information
Overview
• Fully integrated entertainment and patient
education
• Available on iPad or bedside TV
• Prescribed Patient Pathways help patients
understand their condition, learn about medications,
assess pain, prepare for discharge and more
Impact
• Increase patient satisfaction and HCAHPS scores
• Reduce falls, average length of stay, and
readmissions
• Improve clinical efficiency

©2019 Proprietary and Confidential Information
Solution Design Process
Client Discovery
Literature Reviews
Patient Feedback
/ 5
User
Experience
Clinical
Best
Practices
Data &
Analytics
Stability
&
Support

©2019 Proprietary and Confidential Information
Supporting Patients with
Congestive Heart Failure
/ 6

©2019 Proprietary and Confidential Information
Heart Failure 101
/ 7
5 mn
Americans living with CHF
22%
Readmission rate within
30 days
1%
Medicare reimbursement
at risk
Patient Impact
Shorter lifespan & reduced quality of life
Limit fluids & sodium
Complex medication regimen
Weigh and check signs & symptoms

©2019 Proprietary and Confidential Information
Evolution of Patient Education
/ 8
Verbal Paper Video Interactive

©2019 Proprietary and Confidential Information
Health System Partnership
Folders of print outs are
handed to patients at
discharge
PREVIOUS STATE FUTURE VISION
Acute patient-facing pathways
through GetWellNetwork
during hospitalization
Mobile care programs to
support patients after
discharge

©2019 Proprietary Information
Insights
Five years of iterative testing w/ patients, families, and clinicians
PATIENT MOTIVATION
• Feel better and stay out of the
hospital
• Be there for family and loved ones
• Participate in travel and activities
• Feel a sense of control
CLINICAL BARRIERS
• No easy way to identify and
prioritize patients
• Frustration with nonadherence
and “frequent flyers”
• Lack of time, resources, and data
CONTENT STRATEGY
• Clear, direct messaging
• Personalization wherever possible
• Short, consumable interactions
• Accessibility and flexibility to
accommodate energy levels and
hospital schedules

©2019 Proprietary and Confidential Information
“I’ve been here four times
this year. You keep giving
me the same information.
I’m not watching it
anymore.”
PATIENT
VOICE

©2019 Proprietary and Confidential Information
One Pathway
Two Workflows
Completely Personalized
Patient-Specific Approach
/ 12
Patient
Admitted
Nurse
orders
care
program
New
Diagnosis
Existing
Diagnosis
“Survival”
Skills
Tailored
Intervention

©2019 Proprietary and Confidential Information
Metrics that Matter
Early results & long-term outcomes
Satisfaction Readmissions Resource Utilization
• Patient & clinician
surveys
• Improved HCAHPS
scores
• Reduced 30-day
and overall
readmissions
• Reduced ER visits
• Pathway completion
• Increased sign up
for outpatient
programs

©2019 Proprietary and Confidential Information
Thank you!
/ 14

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