Learn how to leverage LinkedIn features, functionality and networking capabilities. Be sure to dress for success in this session, as you will be treated to a personal business profile image by a professional photographer.

1. Leveraging
LinkedIn

2. 01
What is LinkedIn & How Should I Use it?
LinkedIn is a social media playground used to drive awa
reness, leads, revenue, build relationships, achieve amb
itions and further careers with the end goal being to reac
h an audience - nurture and acquire, or to increase bran
d awareness - by building your brand and shaping perce
ptions about your business

3. 10
Do
• Regularly nurture relationships
• Turn off notifications when updating profile
• Send welcome message to new connections
• Make contact list open to connections
• Even introduce connections to each other
• Keep profile public in order to network
• Connect with as many people possible
• Respond to messages promptly

4. • Send spam, over-post or comment negativ
ely
• Post self-serving content in groups,
• Ask people you don’t know for recommend
ations or endorsements
• Send messages to multiple people (without
un-selecting other recipients being to see)

5. 02
LinkedIn – Proctor & Gamble

6. 02
LinkedIn – Marketo

7. 02
LinkedIn – Coca-Cola

8. 03
What to do and Why
Tips You Need to Know
• Hide activity while updating
• Browse profiles anonymously
• Create showcase pages
• Use LinkedIn badges
• Add LinkedIn to email signature
• Join groups and participate professionally
• follow clients and competition (build your base and know w
hat’s
• going on)
• ask what business/product/field keywords the have - profil
es are searchable and you want it to appear when client or
customer or potential employer looks for you, 5-6 words/ph
rases to add to profile (keywords - in profile, describe busin
ess and products

9. 02

10. 02

11. 06
Best LinkedIn Practices

12. 04

13. 05
LinkedIn Company Pages and Followers -
Relationships That Drive Results 5 steps to engaging
followers on LinkedIn
5 steps to engaging followers on LinkedIn
1. Establish your presence
2. Attract followers
3. Engage followers
4. Amplify through the network
5. Analyze and refine

14. 09
Mad Takeaways
• Include a professional profile picture
• Explain who are you and why are you are unique
• Keep your profile public if you want to reach large
r
audience
• Know who your contacts are before you add the
m
• Join groups to expand networks
• Reuse and repurpose content
• Stay active

15. DON’ T BE A STRANGER, KEEP IN TOUCH!
(226) 444 -0437
c o nne c t @ m adhatte rte c h.c a
@ MAR COMMTE CH
@ MADHATTE R TE CH
FACE BOOK.COM/MADHATTE R TE CH
linkedin.com/company/mad -
hatte r -te c hno lo gy -inc