3. Background
2010 Graduate of Peotone High School (IL)
UWW Freshman Fall 2010
Incredible drive to compete
Pride in Warhawk Athletics
“I love to sweat”
Stage four brain cancer
1st semester
Extensive physical therapy
Learned to walk and move arm again
Supported volleyball team
Passed away Wed. December 26, 2012
Survived by
Mother (Mary)
Father (Michael)
Brothers (Alec & Michael)
Sister (Leslie)Lisa Panici 2010
5. Campaign
DIG PANICI CLASSIC
3rd annual event
Match at 7pm
Opponent: St. Catherine’s
University
All proceeds go to Scholarship
Fund
Lisa Panici Locker Room open to
public for viewing
Appearance by Panici Family
8. Television Ad
SFX: CROUD CHEERING SOFTLY UP AND
UNDER
FEMALE 1: On October twenty third the UWW
Warhawks will take on the St. Catherine’s University
Wildcats
in an epic volleyball match, marking the third year anniversary of the Dig Panici Classic.
SFX: CROWD CHEERING SOFTLY OUT
9. FEMALE 2: This match honors former
teammate, Lisa Panici, whose life was taken
by brain cancer in December, two thousand
twelve.
FEMALE 1: All proceeds go directly to the Lisa
Panici Scholarship Fund set up by her parents
to help a student come back to school
after overcoming and adversity.
10. SFX: CROWD CHEERING UP AND UNDER
FEMALE 2: Come out and support the
Warhawks
as they raise awareness for brain
cancer
in Lisa’s honor,
at seven pm on October twenty third at the
Williams Center.
SFX: CROWD CHEERING OUT
UWW VOLLEYBALL
DIG PANICI CLASSIC
OCTOBER 23RD 2015
7PM
WILLIAMS CENTER
11. Working With the Client
CHALLENGES:
• Emotional
• Very invested
• High expectations Associate
Head Coach:
BEN STAUPE
12. Meeting Client Needs
Main Focus Points From Client
•Scholarship Funds
•Reach Whitewater
Community
•Third Annual Event
How Points Were Covered in Ads
Ads would be aired on local Whitewater/ Janesville/
Milton radio and television stations to reach WW
community.