SlideShare ist ein Scribd-Unternehmen logo

How to Create a Social Media Strategy

•
•
Mack Collier
Mack Collier

This presentation deck shows you the basics of creating a social media strategy for your business or organzation,

Business
1 von 45
How to Create a Social Media Strategy* *When you have never tweeted and have no idea what that means… Mack Collier, Social Media Consultant http://mackcollier.com Twitter - @MackCollier email - mack.collier@gmail.com
Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http://www.slideshare.net/mackcollier
So what IS social media anyway?!? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember Word of Mouth? Now it’s Word of Mouse!
Social Media usage is exploding ,[object Object],[object Object]
150 million people in the US will be reading blogs on a monthly basis. 33 million people in the US will be blogging. These stats reflect a 27-33% increase over current levels. By 2014… Source: e-Marketer
So, what IS a blog? A tool that allows you to quickly and easily create and publish new content. Allows readers to leave feedback on that content, as well as react to feedback from other readers.
Google loves blogs, which can be good, or bad Wal-Mart Blog Results Posts from other bloggers about Wal-Mart Blog
Components of a blog
Header Post Sidebar Comments
Twitter? Twitter is a site that lets users exchange 140-character messages similar to texting. But instead of sending a message to just one person, others can see these messages, and search for terms contained in these messages. This facilitates one-to-one or one-to-many communication.
 
Company sharing news Customer talking about product Person acknowledging a mention Person sharing advice Person sharing news
 
Facebook! Facebook is a social networking site that allows users to connect with each other and also create and exchange content. Most social networking sites allow users to share content via text, video, and even pictures and audio files. Many users use social networking sites to ‘document their lives’ and to keep up with friends/family.
 
Question: Which tool is the best? Answer: Don’t focus on the tools, focus on the connections that the tools help facilitate.
 
I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on. -Lindsay Lebresco, Graco’s Social Media Manager
18 months after the blog’s launch, online mentions had almost doubled … … and positive mentions had increased from 68% to 83%
So how can you use social media to better connect with your customers?
You need a roadmap to guide your efforts http://www.flickr.com/photos/indieman/
3 Questions To Ask When Creating a Social Media Strategy
1 – What are your goals? http://www.flickr.com/photos/53370644@N06/
1 - What are your goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2 - Who are you trying to reach? ,[object Object],[object Object],[object Object]
What are customers saying about you online?
Monitoring Can Give Customer Insights
 
Free Monitoring Tools
Google Blog Search
Twitter Search
Monitter
Social Mention
But what if no one is talking about us online?
3 - What are your resources? ,[object Object],[object Object],[object Object]
Wait…how do we know if it’s working?
Remember your goal? http://www.flickr.com/photos/53370644@N06/
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure Metrics That Tie Back to That Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure Metrics That Tie Back to That Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establish a baseline for your metrics! Before launching Blog After launching blog Now you can show how traffic increased after the blog was launched
Does the boss care? We’re getting 5 comments a post! And 10 more Twitter followers! The boss will love this! Not unless he understands the business value of those comments and followers!
Steps to a Successful Social Media Strategy ,[object Object],[object Object],[object Object],[object Object]
Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http://www.slideshare.net/mackcollier

Empfohlen

How To Increase Social Media Followers -SoftProdigy
How To Increase Social Media Followers -SoftProdigyHow To Increase Social Media Followers -SoftProdigy
How To Increase Social Media Followers -SoftProdigySoftProdigy - We know software!
 
3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media TrainingLesley Miller
 
Social Media Audit - University of Florida
Social Media Audit - University of FloridaSocial Media Audit - University of Florida
Social Media Audit - University of FloridaBrandon McKinley
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Kemal Brown
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyMark Smiciklas
 
Social Media Audit 2
Social Media Audit 2Social Media Audit 2
Social Media Audit 2Mary Bell
 
Facebook Social Media Presentation
Facebook Social Media PresentationFacebook Social Media Presentation
Facebook Social Media PresentationAaron Emerson
 
Social Media Academy Training Deck
Social Media Academy Training DeckSocial Media Academy Training Deck
Social Media Academy Training DeckSocial Media Library
 

Empfohlen

How To Increase Social Media Followers -SoftProdigy
How To Increase Social Media Followers -SoftProdigyHow To Increase Social Media Followers -SoftProdigy
How To Increase Social Media Followers -SoftProdigySoftProdigy - We know software!
 
3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media TrainingLesley Miller
 
Social Media Audit - University of Florida
Social Media Audit - University of FloridaSocial Media Audit - University of Florida
Social Media Audit - University of FloridaBrandon McKinley
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Kemal Brown
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyMark Smiciklas
 
Social Media Audit 2
Social Media Audit 2Social Media Audit 2
Social Media Audit 2Mary Bell
 
Facebook Social Media Presentation
Facebook Social Media PresentationFacebook Social Media Presentation
Facebook Social Media PresentationAaron Emerson
 
Social Media Academy Training Deck
Social Media Academy Training DeckSocial Media Academy Training Deck
Social Media Academy Training DeckSocial Media Library
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 
Ohio Rural Electric Cooperatives - Social Media
Ohio Rural Electric Cooperatives - Social MediaOhio Rural Electric Cooperatives - Social Media
Ohio Rural Electric Cooperatives - Social MediaWebbed Marketing
 
Twitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advancedTwitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advancedMissy Voronyak Consulting
 
Social media audit of Swamp Head Brewery
Social media audit of Swamp Head BrewerySocial media audit of Swamp Head Brewery
Social media audit of Swamp Head BreweryWilliam Rand
 
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010Digital Insights - Digital Marketing Agency
 
Social Media 101 - September 2021
Social Media 101 - September 2021Social Media 101 - September 2021
Social Media 101 - September 2021Sharon Mostyn
 
Social Media and it's Impact in the Business World
Social Media and it's Impact in the Business WorldSocial Media and it's Impact in the Business World
Social Media and it's Impact in the Business WorldErin Nicholls
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExampleBrett Farmiloe
 
Muscle Medicine - Social Media Marketing Campaign and User- experience design
Muscle Medicine - Social Media Marketing Campaign and User- experience designMuscle Medicine - Social Media Marketing Campaign and User- experience design
Muscle Medicine - Social Media Marketing Campaign and User- experience designJordan Reiser
 
Social Media Platforms and how to use them
Social Media Platforms and how to use themSocial Media Platforms and how to use them
Social Media Platforms and how to use themMike Phillips
 
11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual ConferenceWebbed Marketing
 
Social media for Healthcare Professionals Talk
Social media for Healthcare Professionals TalkSocial media for Healthcare Professionals Talk
Social media for Healthcare Professionals TalkGreg Fry
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Planguest20b3ff55
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Social Media Audit and Channel Planning
Social Media Audit and Channel PlanningSocial Media Audit and Channel Planning
Social Media Audit and Channel PlanningAnumita Steinberg
 
Leveraging Social Media in Higher Education Marketing
Leveraging Social Media in Higher Education MarketingLeveraging Social Media in Higher Education Marketing
Leveraging Social Media in Higher Education MarketingCareer Co
 
Social Media the Budding Stages
Social Media the Budding StagesSocial Media the Budding Stages
Social Media the Budding StagesTiffany Johnson
 
Digital marketing
Digital marketingDigital marketing
Digital marketingNeha Choudhary
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaArzu
 
Social Media Audit Tutorial
Social Media Audit TutorialSocial Media Audit Tutorial
Social Media Audit TutorialTradeshowGuy Exhibits
 
All you need to know about social media for your business
All you need to know about social media for your businessAll you need to know about social media for your business
All you need to know about social media for your businessLara Solomon
 
Social media cheat sheet for businesses
Social media cheat sheet for businessesSocial media cheat sheet for businesses
Social media cheat sheet for businessesPrayukth K V
 

Weitere ähnliche Inhalte

Was ist angesagt?

Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 
Ohio Rural Electric Cooperatives - Social Media
Ohio Rural Electric Cooperatives - Social MediaOhio Rural Electric Cooperatives - Social Media
Ohio Rural Electric Cooperatives - Social MediaWebbed Marketing
 
Twitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advancedTwitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advancedMissy Voronyak Consulting
 
Social media audit of Swamp Head Brewery
Social media audit of Swamp Head BrewerySocial media audit of Swamp Head Brewery
Social media audit of Swamp Head BreweryWilliam Rand
 
Social Media 101 - September 2021
Social Media 101 - September 2021Social Media 101 - September 2021
Social Media 101 - September 2021Sharon Mostyn
 
Social Media and it's Impact in the Business World
Social Media and it's Impact in the Business WorldSocial Media and it's Impact in the Business World
Social Media and it's Impact in the Business WorldErin Nicholls
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExampleBrett Farmiloe
 
Muscle Medicine - Social Media Marketing Campaign and User- experience design
Muscle Medicine - Social Media Marketing Campaign and User- experience designMuscle Medicine - Social Media Marketing Campaign and User- experience design
Muscle Medicine - Social Media Marketing Campaign and User- experience designJordan Reiser
 
Social Media Platforms and how to use them
Social Media Platforms and how to use themSocial Media Platforms and how to use them
Social Media Platforms and how to use themMike Phillips
 
11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual ConferenceWebbed Marketing
 
Social media for Healthcare Professionals Talk
Social media for Healthcare Professionals TalkSocial media for Healthcare Professionals Talk
Social media for Healthcare Professionals TalkGreg Fry
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Planguest20b3ff55
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Social Media Audit and Channel Planning
Social Media Audit and Channel PlanningSocial Media Audit and Channel Planning
Social Media Audit and Channel PlanningAnumita Steinberg
 
Leveraging Social Media in Higher Education Marketing
Leveraging Social Media in Higher Education MarketingLeveraging Social Media in Higher Education Marketing
Leveraging Social Media in Higher Education MarketingCareer Co
 
Social Media the Budding Stages
Social Media the Budding StagesSocial Media the Budding Stages
Social Media the Budding StagesTiffany Johnson
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaArzu
 

Was ist angesagt? (20)

Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 
Ohio Rural Electric Cooperatives - Social Media
Ohio Rural Electric Cooperatives - Social MediaOhio Rural Electric Cooperatives - Social Media
Ohio Rural Electric Cooperatives - Social Media
 
Twitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advancedTwitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advanced
 
Social media audit of Swamp Head Brewery
Social media audit of Swamp Head BrewerySocial media audit of Swamp Head Brewery
Social media audit of Swamp Head Brewery
 
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
 
Social Media 101 - September 2021
Social Media 101 - September 2021Social Media 101 - September 2021
Social Media 101 - September 2021
 
Social Media and it's Impact in the Business World
Social Media and it's Impact in the Business WorldSocial Media and it's Impact in the Business World
Social Media and it's Impact in the Business World
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit Example
 
Muscle Medicine - Social Media Marketing Campaign and User- experience design
Muscle Medicine - Social Media Marketing Campaign and User- experience designMuscle Medicine - Social Media Marketing Campaign and User- experience design
Muscle Medicine - Social Media Marketing Campaign and User- experience design
 
Social Media Platforms and how to use them
Social Media Platforms and how to use themSocial Media Platforms and how to use them
Social Media Platforms and how to use them
 
11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference
 
Social media for Healthcare Professionals Talk
Social media for Healthcare Professionals TalkSocial media for Healthcare Professionals Talk
Social media for Healthcare Professionals Talk
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Plan
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content Strategy
 
Social Media Audit and Channel Planning
Social Media Audit and Channel PlanningSocial Media Audit and Channel Planning
Social Media Audit and Channel Planning
 
Leveraging Social Media in Higher Education Marketing
Leveraging Social Media in Higher Education MarketingLeveraging Social Media in Higher Education Marketing
Leveraging Social Media in Higher Education Marketing
 
Social Media the Budding Stages
Social Media the Budding StagesSocial Media the Budding Stages
Social Media the Budding Stages
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Social Media Audit Tutorial
Social Media Audit TutorialSocial Media Audit Tutorial
Social Media Audit Tutorial
 

Ähnlich wie How to Create a Social Media Strategy

All you need to know about social media for your business
All you need to know about social media for your businessAll you need to know about social media for your business
All you need to know about social media for your businessLara Solomon
 
Social media cheat sheet for businesses
Social media cheat sheet for businessesSocial media cheat sheet for businesses
Social media cheat sheet for businessesPrayukth K V
 
Leveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brandLeveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brandJames Richardson
 
Organic Social Media
Organic Social MediaOrganic Social Media
Organic Social MediaJaspar Weir
 
Finanical Literacy
Finanical LiteracyFinanical Literacy
Finanical LiteracyJenni Brand
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanWebbed Marketing
 
BuyTheBigO_SocialMedia10142009
BuyTheBigO_SocialMedia10142009BuyTheBigO_SocialMedia10142009
BuyTheBigO_SocialMedia10142009Kim Mickelsen
 
American Independent Writers Going Freelance Workshop Nov 7 2009
American Independent Writers Going Freelance Workshop Nov 7 2009American Independent Writers Going Freelance Workshop Nov 7 2009
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSreedevi Asok
 
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your BusinessHow To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your BusinessINNsights Internet Marketing
 
Why social media is so important?
Why social media is so important? Why social media is so important?
Why social media is so important? Sohom Roy
 
Building online platform
Building online platformBuilding online platform
Building online platformShari Weiss
 
Amplify your social media with great visuals
Amplify your social media with great visualsAmplify your social media with great visuals
Amplify your social media with great visualsElon iMedia
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!Robin Quale
 
Apics ~ Overview of Social Media
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social MediaRippling Effect
 

Ähnlich wie How to Create a Social Media Strategy (20)

All you need to know about social media for your business
All you need to know about social media for your businessAll you need to know about social media for your business
All you need to know about social media for your business
 
Social media cheat sheet for businesses
Social media cheat sheet for businessesSocial media cheat sheet for businesses
Social media cheat sheet for businesses
 
Why social media
Why social mediaWhy social media
Why social media
 
Leveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brandLeveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brand
 
Mang xa hoi trong Bat Dong San
Mang xa hoi trong Bat Dong SanMang xa hoi trong Bat Dong San
Mang xa hoi trong Bat Dong San
 
Organic Social Media
Organic Social MediaOrganic Social Media
Organic Social Media
 
Social media 101
Social media 101Social media 101
Social media 101
 
Finanical Literacy
Finanical LiteracyFinanical Literacy
Finanical Literacy
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Plan
 
BuyTheBigO_SocialMedia10142009
BuyTheBigO_SocialMedia10142009BuyTheBigO_SocialMedia10142009
BuyTheBigO_SocialMedia10142009
 
Social media
Social mediaSocial media
Social media
 
American Independent Writers Going Freelance Workshop Nov 7 2009
American Independent Writers Going Freelance Workshop Nov 7 2009American Independent Writers Going Freelance Workshop Nov 7 2009
American Independent Writers Going Freelance Workshop Nov 7 2009
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your BusinessHow To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
 
Why social media is so important?
Why social media is so important? Why social media is so important?
Why social media is so important?
 
Building online platform
Building online platformBuilding online platform
Building online platform
 
Amplify your social media with great visuals
Amplify your social media with great visualsAmplify your social media with great visuals
Amplify your social media with great visuals
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!
 
Apics ~ Overview of Social Media
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social Media
 
Social Media Bootcamp
Social Media BootcampSocial Media Bootcamp
Social Media Bootcamp
 

Mehr von Mack Collier

Think Like A Rockstar
Think Like A RockstarThink Like A Rockstar
Think Like A RockstarMack Collier
 
How to Handle Negative Comments
How to Handle Negative CommentsHow to Handle Negative Comments
How to Handle Negative CommentsMack Collier
 
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With ReadersWhat’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With ReadersMack Collier
 
What Rockstars Can Teach You About Kicking Ass With Social Media
What Rockstars Can Teach You About Kicking Ass With Social MediaWhat Rockstars Can Teach You About Kicking Ass With Social Media
What Rockstars Can Teach You About Kicking Ass With Social MediaMack Collier
 
Taking Your Blog to the Next Level: Building Excitement, Readership and Commu...
Taking Your Blog to the Next Level: Building Excitement, Readership and Commu...Taking Your Blog to the Next Level: Building Excitement, Readership and Commu...
Taking Your Blog to the Next Level: Building Excitement, Readership and Commu...Mack Collier
 
Five Ways To Increase Engagement And Build Community
Five Ways To Increase Engagement And Build CommunityFive Ways To Increase Engagement And Build Community
Five Ways To Increase Engagement And Build CommunityMack Collier
 

Mehr von Mack Collier (6)

Think Like A Rockstar
Think Like A RockstarThink Like A Rockstar
Think Like A Rockstar
 
How to Handle Negative Comments
How to Handle Negative CommentsHow to Handle Negative Comments
How to Handle Negative Comments
 
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With ReadersWhat’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
 
What Rockstars Can Teach You About Kicking Ass With Social Media
What Rockstars Can Teach You About Kicking Ass With Social MediaWhat Rockstars Can Teach You About Kicking Ass With Social Media
What Rockstars Can Teach You About Kicking Ass With Social Media
 
Taking Your Blog to the Next Level: Building Excitement, Readership and Commu...
Taking Your Blog to the Next Level: Building Excitement, Readership and Commu...Taking Your Blog to the Next Level: Building Excitement, Readership and Commu...
Taking Your Blog to the Next Level: Building Excitement, Readership and Commu...
 
Five Ways To Increase Engagement And Build Community
Five Ways To Increase Engagement And Build CommunityFive Ways To Increase Engagement And Build Community
Five Ways To Increase Engagement And Build Community
 

Kürzlich hochgeladen

Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGpriyakumari801827
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...lizamodels9
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableNanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Availablepr788182
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubaijaehdlyzca
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistanvineshkumarsajnani12
 
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book nowKALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...pujan9679
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...pr788182
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 

Kürzlich hochgeladen (20)

Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableNanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book nowKALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 

How to Create a Social Media Strategy

  • 1. How to Create a Social Media Strategy* *When you have never tweeted and have no idea what that means… Mack Collier, Social Media Consultant http://mackcollier.com Twitter - @MackCollier email - mack.collier@gmail.com
  • 2. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http://www.slideshare.net/mackcollier
  • 3.
  • 4. Remember Word of Mouth? Now it’s Word of Mouse!
  • 5.
  • 6. 150 million people in the US will be reading blogs on a monthly basis. 33 million people in the US will be blogging. These stats reflect a 27-33% increase over current levels. By 2014… Source: e-Marketer
  • 7. So, what IS a blog? A tool that allows you to quickly and easily create and publish new content. Allows readers to leave feedback on that content, as well as react to feedback from other readers.
  • 8. Google loves blogs, which can be good, or bad Wal-Mart Blog Results Posts from other bloggers about Wal-Mart Blog
  • 11. Twitter? Twitter is a site that lets users exchange 140-character messages similar to texting. But instead of sending a message to just one person, others can see these messages, and search for terms contained in these messages. This facilitates one-to-one or one-to-many communication.
  • 12.  
  • 13. Company sharing news Customer talking about product Person acknowledging a mention Person sharing advice Person sharing news
  • 14.  
  • 15. Facebook! Facebook is a social networking site that allows users to connect with each other and also create and exchange content. Most social networking sites allow users to share content via text, video, and even pictures and audio files. Many users use social networking sites to ‘document their lives’ and to keep up with friends/family.
  • 16.  
  • 17. Question: Which tool is the best? Answer: Don’t focus on the tools, focus on the connections that the tools help facilitate.
  • 18.  
  • 19. I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on. -Lindsay Lebresco, Graco’s Social Media Manager
  • 20. 18 months after the blog’s launch, online mentions had almost doubled … … and positive mentions had increased from 68% to 83%
  • 21. So how can you use social media to better connect with your customers?
  • 22. You need a roadmap to guide your efforts http://www.flickr.com/photos/indieman/
  • 23. 3 Questions To Ask When Creating a Social Media Strategy
  • 24. 1 – What are your goals? http://www.flickr.com/photos/53370644@N06/
  • 25.
  • 26.
  • 27. What are customers saying about you online?
  • 28. Monitoring Can Give Customer Insights
  • 29.  
  • 35. But what if no one is talking about us online?
  • 36.
  • 37. Wait…how do we know if it’s working?
  • 38. Remember your goal? http://www.flickr.com/photos/53370644@N06/
  • 39.
  • 40.
  • 41.
  • 42. Establish a baseline for your metrics! Before launching Blog After launching blog Now you can show how traffic increased after the blog was launched
  • 43. Does the boss care? We’re getting 5 comments a post! And 10 more Twitter followers! The boss will love this! Not unless he understands the business value of those comments and followers!
  • 44.
  • 45. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http://www.slideshare.net/mackcollier