The power of emails (h educate) 2021 v1

THE POWER
OF EMAILS
H-EDUCATE
Send Emails That Convert
HASAN ABOUL HASAN

CONTENTS
THE POWER OF EMAIL MARKETING
EMAIL MARKETING SYSTEMS
COLLECT TARGETED EMAILS
LAND EMAILS IN INBOX
EMAIL COPIES
WARNING!
THE CONTENT & STRUCTURE
OF THIS BOOK ARE UNIQUE,
SPECIAL, AND YOU WILL
NEVER FIND SOMEWHERE
ELSE!
T
A
B
L
E
O
F 4
8
13
19
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H-educate.com

BEFORE WE START!
Copyright © H-educate
ALL RIGHTS RESERVED
This eBook or any portion thereof may not be reproduced or used in any
manner whatsoever without the express written permission of the copyright
owner and publisher except for the use of brief quotations in
a book review, online, or in print.
First Publication: 2021
Version: 1.00
support@h-educate.com
A few words of acknowledgment...
First and foremost,
To my highest source of inspiration, the Supreme Speaker
whose words I only channel...
AlHamdulillah!
Then to the true support throughout my career, both
friends and family... you've all been amazing!
And last but not least, to YOU, my dear reader... and my
real reason!
Thank you all...
Namaste!

THE POWER OF
EMAIL MARKETING
4
Chapter 1: The Power of Email Marketing
TOPICS COVERED:
What is Email Marketing?
Why Email Marketing?
Types of Email Marketers.
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Email Marketing is a Digital Marketing Strategy, where you send emails to prospects and
customers promoting a service or a product.
Its Main Goal, is to turn prospects into customers, get more sales and conversions
from your existing customers. OR simply, get your website more traffic by sending
updates and newsletters to your followers.
Prepare and Configure your Email Marketing System
Collect Targeted Emails (Build Email Lists)
Send Emails
Monitor, anayalze, and optimize.
The process can be summed up with the following 4 steps:
1.
2.
3.
4.
5
What is Email Marketing?
My Business
New Customers
More Sales
Web Traffic
Yeah!
Email Marketing
How it works?
Email System Collect Emails Send Emails
Monitor, Analyze,
and optimize
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Email is the #1 communication channel. Did you know that at least 99% of
consumers check their email daily?
Your own private email list. On any social media platform, your account could be
suspended at any time, without notice. However, you own your email list. No one can
take those leads away from you.
Emails convert better. Email marketing has an ROI of 4400%. That’s huge!
People want to see your emails! Advertising platforms, like Facebook, Google,
YouTube, or any native ads service, users see ads from people they don't know
without expecting to see them. While with emails, people subscribe to your list and
wait for your new content, offers, and news. This is very important!
Emails are cheap. Do You Know that you can send up to 100K emails for 10$! I will
explain later how you can save much money with Email Marketing, mainly if you use
your own email marketing system.
Automation and simplicity. Today, We have many email marketing services like
MailChimp, Aweber, GetResponse, and other companies that make everything
simple for you when you want to manage your email marketing campaigns, Email
Lists, and everything else.
And Even if you’re going to use your own System, which will be a lot cheaper, you can
have the same simplicity and features as those companies.
When compared to other digital marketing strategies, the following reasons will make email
marketing one of your top priorities.
6
Why Email Marketing?
The Importance of Email Marketing
Email Has The Best ROI
40$ For Each 1$ Spent
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When it comes to sending emails, we have mainly 3 types, so in other words, we have
three types of email marketers.
Iinventedthefollowingtypesto
distinguishbetweendifferent
typesofemailsandunderstand
whenemailsaresaidtobe
spammy.
Regular Email Marketers
Cold Email Marketers
Bulk Mailers
1.
2.
3.
People who collect, scrape,
or buy emails and start
sending promotional
emails (mainly affiliate
links) to earn some
commission.
They are considered as
spammers.
Sending Newsletters,
promotions, or anything to
your subscribers.
So People allow you to
send them emails. And
want to follow you.
This is the traditional way
of email marketing.
Search for targeted email
lists (ex: CEO of certain
companies)
and send a cold email
trying to turn the target
prospect into a customer.
Overdoing this may look
like spam.
Note
Types of Email Marketers
7
Regular Emails Cold Emails Bulk Mailers
Which Type of Email Marketers Are You?
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EMAIL MARKETING
SYSTEMS
Chapter 2: Email marketing Systems
TOPICS COVERED:
Email Marketing System Structure.
What is the SMTP?
Email Marketing Applications.
Email Marketing Service.
Choosing an Email Marketing Service.
How to Setup Your Own System?
H-educate.com 8

The sender: (SMTP) this is the technical part that allows you to send emails over the
internet.
The Email Marketing Application (EMA), where you can configure and manage your
Email Lists, Marketing Campaigns, monitor and analyze results, manage your sending
servers, etc.
This is not a physics lesson😅 It's Simply the Email marketing system structure!
Any Email Marketing System (EMS) consists of two parts:
So we connect both together to get an Email Marketing System.
Mautic
MailWizz
Interspire
Mamura
Super Email Sender
Mailster
and more...
PowerMTA
Postal
Postfix
Amazon SES
Sendgrid
Sparkpost
and more...
Email Marketing System Structure.
EMS = EMA + SMTP
Email Marketing
Application (EMA)
Email Sender
(SMTP)
Email Marketing
System
Email Marketing applications:
I think the idea is simple. You have to know that we have different types of email applications
and senders. Some Examples to keep in mind:
Email Sender (SMTP)
Keep in mind
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I will not bother your head with Technical Terms and Details. We want to make things
simple.
SMTP is simply a "Thing" that allows you to send emails over the internet. So whenever
an email is sent online, there is an SMTP server that sent it.
If you like technical definitions, here we are:
An SMTP (Simple Mail Transfer Protocol) server is an application whose primary purpose is to
send, receive, and/or relay outgoing mail between email senders and receivers.
SMTP is part of the application layer of the TCP/IP protocol. Using a process called "store and
forward," SMTP moves your email on and across networks. It works closely with something called
the Mail Transfer Agent (MTA) to send your communication to the right computer and email inbox.
PowerMTA - Postal - Postfix - MailerQ - Exim - hmailServer
and more...
To make things more simple, Memorize This:
SMTP = Send Mail To People
SMTP is the main factor when it comes to email deliverability and reaching the recipient Inbox.
(We will explain this later in more detail.)
We can build our own SMTP servers from scratch or use an SMTP service.
Building an SMTP properly allows you to send emails with NO Technical Limits.
It's important to learn how SMTP works to achieve the best results, especially for cold mailers.
We have different types of SMTP application as I mentioned before like:
What you have to know?
1.
2.
3.
4.
5.
What is SMTP? and how it works? the Simple Mail Transfer
Protocol Explained in 3 Minutes
Do you like watching videos?
What is the SMTP?
Simple Mail Transfer Protocol
10
Keep in mind
Click to watch
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As we said before, the second part of any email marketing system is the Email Marketing
Application.
We knew that the SMTP sends emails, YES?
But you must ask? where the SMTP will send emails? how to know who opened your
emails? how to manage your email lists? how to set up auto-responders (Email
automation) and much more...
IT's the EMAIL MARKETING APP
The EMA, or the email marketing app is responsible for managing everything in your
email marketing system.
Build & Manage your Email Lists.
Setup Email Marketing Campaigns.
Setup Landing Pages and Optin-Forms.
Monitor Your Campaigns (Open and Click Rates)
We have a lot of Email Marketing Applications, here is a list of some popular
ones:
The Main Functions of the Email marketing application are:
1.
2.
3.
4.
5.
Click on any of the images above to learn more
Email Marketing Applications.
Manage, Send, and Monitor
11
Keep in mind
Super Email Sender
Acelle
Learn more?
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Sendinblue – Best bulk email service for beginners & startups
ConvertKit – Best email tool for creators
GetResponse – Best email blast service for webinar marketing
AWeber – Most popular email service company
Drip – Best email marketing automation tool
Mailchimp – Best all-in-one marketing automation suite
Constant Contact – Best email service provider
MailerLite – Most Affordable mass email service
I think It's clear for you now how the email marketing system is designed. now you may
ask? am I obliged to build the whole system if I wanna work in email marketing?
The answer simply is NO.
We have several email marketing companies that provide you a simple interface to
manage and start your email marketing campaigns without worrying about any background
technical setups and systems.
Here is a list of the top email marketing services that you can start with:
How to choose the best service?
Question?
Email Marketing Services.
What options do we have?
12
Next page
Answer:
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Choosing the right email marketing service that fits your needs is important for your
business. Just because an email marketing company is popular doesn’t always mean that
it’s the best solution for your needs. It’s easy to get overwhelmed with different choices
since there are dozens of email marketing solutions on the market. That’s why we’re going
to break it all down for you!
A simple web search on Google "top email marketing companies" will show you a lot of
options (some are mentioned in this ebook), so how and what to choose?
Features
To make things simple for you, if you have just started your online business and you don’t
have that big list, and you only need the core email marketing features, just go to the pricing
page and get the cheapest service or even you can go with the Free plan.
If you feel that you need more features, you can then check each one and the detailed
features that are provided, and you can select the best that fits your business.
Choosing an Email Marketing Service.
Which email marketing company to choose?
13
What to Look for in a Good Email Marketing Tool?
Simplicity Support Price
5000 contacts(emails)
Starting
49$-79$
The core email
marketing
features are
the same
All top
companies
have Good
Support
All top
companies are
simple to use
What is the Best Email Marketing Service/Platform? | Very
Important
like watching videos?
Click to watch
More Information About Email Marketing Services On the Next Page!
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ConvertKit is a robust email marketing platform for professional bloggers, authors, and
marketers. It is straightforward to use and incredibly powerful.
ConvertKit’s unique feature allows you to offer content upgrades and incentives with email
signup forms easily. It also comes with easy-to-manage auto-responders allowing you to
send drip emails from their emailing service.
SendinBlue is a complete SMS and email marketing software for businesses. They are
one of the fastest-growing email marketing platforms in Europe.
It is easy-to- with excellent tools to create beautiful and highly engaging emails. Their
simple drag and drop email editor is perfect for beginners with no experience in email
marketing.
GetResponse is another very popular email marketing solution. It is extremely easy to use
and simplifies email marketing for small businesses.
It comes with some amazing marketing automation tools which allow you to create smart
automated campaigns and sales funnels.
Top 5 Email Marketing Services
Constant Contact is one of the largest and fastest growing email marketing service in the
world. It is also the most easy to use and beginner friendly email marketing service.
Constant Contact
SendInBlue
ConvertKit
GetResponse
Aweber
Final Thoughts
AWeber is one of oldest and most popular email marketing service providers in the world.
They offer a wide-range of tools for small and medium sized businesses to manage their
email marketing.
If you’re a small business, non-profit, or a new blogger, then we recommend using
Constant Contact.
If you’re a professional blogger or content creator, then we recommend using ConvertKit.
If you’re a business owner who wants a powerful marketing automation tool that combines
email marketing, SMTP bulk emails, and SMS messages, then we recommend using
SendinBlue.
If you are looking to build complex automation, sales funnels, and webinars, go with
GetResponse.
IMPOrtant: i f you are planning to send cold outreach emails, non of those companies will
work with you, you need to go with a custom email system
Have Questions?
Ask Here!
14
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Plan to send cold emails.
Send Unlimited Emails* For cheap.
Build Your Own Email Marketing Service Business.
We build our Own Email Marketing System in the following cases:
1.
2.
3.
Planning to send cold emails?
As I mentioned before, if you are planning to send cold outreach emails, non of the
companies mentioned before will allow you to do that (to avoid any spamming or bad email
activity), So you will need to have your email system.
Send Unlimited Emails For cheap!
When you build your own SMTP server, there will be no limits on the number of emails you
will send. You can send as much as your server resources can handle.
So when you have more (CPU and RAM), you can send more emails and so on.
Build Your Own Email Marketing Service Business.
If you are planning to start an email marketing business and build something like
Sendinblue, Mailchimp, Aweber, and similar companies, you must consider using your own
SMTP servers. And Email marketing applications.
As we mentioned before, any Email Marketing System (EMS) consists of two parts:
The sender (SMTP), and The Email Marketing Application (EMA).
So we need to set up both parts when you want to build your own system.
Common Examples:
How to build your own Email Marketing system?
When to build your own System?
15
How to build your own System?
Other applications
SES
+ +
SMTP Server
SMTP Server
+
+
SMTP Server
OR
SMTP Service
OR
SMTP Service
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SMTP Service
OR

You see we have different combinations, and these are only some common examples
used by a lot of marketers.
Since we can't cover each and every combination here in this book. and cover how
we can technically build each system, I will just refer you to my other tutorials, videos, and
articles. This way, everyone here can select whatever he/she wants and learn how to build
it technically.
Free Guides:
How to Install MailWizz Email Marketing System (Step by Step Guide)
How To Install Mautic Email Marketing System [Updated Step by Step Guide)
AMAZON SES Full Setup Guide – Open The Sending Limits!
PowerMTA SMTP Setup Guide.
How to Setup SMTP Server and Send Unlimited Emails! (Step by Step Guide)
Free SMTP Server Setup with Postal (Step by Step Guide)
More Free Tutorials? Click Here
Choose and click
16
Free Video Tutorials
Amazon SES Full Video Tutorials
How to Build Free SMTP Server with Open Source SMTP [Postal] in 10 minutes
How to Create SMTP Mail Server with cPanel & Get 10/10 Sending Score
PowerMTA Setup And Configuration: Build Your SMTP Server with PowerMTA
Choose and click
Premium Courses
Build a Mail Server on Windows - Unlimited Business Emails!
Amazon SES: Your Own Email Marketing System
Build a Cold Outreach Email Marketing System: Send Unlimited Emails!
Choose and click
H-educate.com

COLLECT
TARGETED EMAILS
TOPICS COVERED:
What is List Building?
Surprise!
How to Collect & Scrape Emails For
Cold Mailing?
17
Chapter 3: Collect Targeted Emails
H-educate.com

Ok, now, after we understood everything about email marketing systems. Where to start?
The first thing you need to do is plan a strategy for your business, think about how you will
collect Targeted leads (emails), and build your email lists.
So List Building simply is the act of collecting emails into organized or segmented
Lists. So you can send them emails… I think it’s obvious.
What is a Lead Magnet?
The easiest and the most common way used to build email lists is by using a Lead
Magnet.
Simply, a lead magnet gives something free to someone in exchange for his/her email
address.
It can be a free ebook, free course, software, or anything valuable. But it’s preferred to
be related directly to your niche and people’s interest so that you can build a targeted
email list.
Giving a High-Quality Lead magnet is essential, so people will trust you and more probably
love to get your premium paid services later when you promote them!
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What is List Building?
Give Something Valuable and Related To
Your Niche!
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Email Marketing
Mastery Course
Lead Magnets
Video Tutorial
19
Surprise!
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As a beginner you will not have a long list to send emails, so the cold
campaigns are your way to go.
In this part, I will show you more than 7 techniques you can use to collect
emails for your cold marketing campaigns.
Open Google, and start searching for emails that are
involved in digital marketing. How? Just type:
“Digital Marketing” “@gmail.com”
in the search bar. Note that the search we are using now
is for google emails. Now Google will display results
about digital marketing.
20
How to Collect & Scrape Emails For Cold Mailing?
Email Scraping Techniques
Google Email Scraping
1.
An important tip to follow: to get the most out of the searches, go to
search setting and ensure you have the search results set to 100. This
way you can get more results in the page.
Ok, Now What?
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Now copy all the data (text) on the search page. Just press CTRL+A on your
keyboard and
CTRL +C.
How to get the emails? Go to our free email extraction tool here.
Paste your results by pressing CTRL+V in the Paste Text Here. You can see in
our example we got 58 Emails from people who are interested in digital
marketing. Just copy them and add them to your list! Nice!
Let’s now move to a slightly more complex example. Let’s suppose you want to
search for more mails, not just google mail. Just type the same search but
instead remove the quotes from digital marketing and add OR “yahoo.com” to
your search term. This way, Google gets you emails from both Gmail and
yahoo.
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Also, you can you the same method to search from a specific area or specific
sites. For example, this search (travel agent “@gmail.com” OR
“yahoo.com” site:Facebook.com) gets you both Gmail and Yahoo emails
from the Facebook site. Wonderful!
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Now let’s go to a more advanced technique, scraping emails of business
accounts and companies. One way is to use a website called snov.io.
Using this website, you can add the name and last name of the person you are
searching for and add their company's domain.
Snov.io will go and search the web for emails containing the combination you
entered. For example, we want to search for Hasan Aboulhasan in h-
educate.com. The tool will search and will give us the results. And what is nice
is that the tool validates the email before providing it to you.
Now you will tell me that you do not know the name of the person in the
business you need to send an email to. There is always a solution. We can use
google scraping. Just go to a google page, type the domain you want to find
any email in.
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2. Scraping Business Emails
After that, copy all the data in the search results (CTRL A + CRTL C). Then go
to our email extractor tool and paste the data. And voila, you have found an
email to reach from this domain.
That's It about Collecting emails!
Like This
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You are right!
To make things simple and more detailed, I published a
Full Guide on my blog about Email Scraping. you can
check here:
Read The Full Guide
Also, if you like to see all this in action, and see me apply
all these techniques in a full video tutorial, you can watch
here:
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Wait! I said that I will show you 7 methods!! and not 2
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LAND EMAILS IN
INBOX
24
TOPICS COVERED:
HOW TO LAND YOUR EMAILS IN
INBOX!
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Chapter 4: Land Emails in INBOX

If your recipients never see your emails in their
inboxes, then the effort and time you consumed
to create and run your email marketing
campaigns were simply wasted.
HubSpot gives the following definition of email deliverability:
The measurement and understanding of how successful
a sender is at getting their marketing message into
people’s inboxes.
How To Land Your Emails In Inbox?
Fortunately, you are here! In this part, I will Explain
and Show you everything you have to know to make
sure your emails land in the inbox and not spam.
Let's First Start, by understanding
how SPAM FILTERS work, then we can
understand how to bypass it!
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To send your emails directly to the inbox, you
simply need to pass spam filters! And to pass
spam filters, we need to understand how it
works.
Years Ago, The Spam Filters were configured to
follow certain rules to filter emails. Like Image
ratio in your emails, blacklisted domains, spam
keywords, Sender Reputation, Volume…
I’m not saying that those are not factors
anymore, NO. But the technology changed, the
way the spam filters work changed.
Today Spam Filters are Intelligent. They can
learn with the new machine learning technology!
26
When you send an email to someone, let’s say to a Gmail account, what’s
happening in the background is that you are contacting or communicating with
the Gmail Mail System. and Gmail like any Email Service Provider has what we
call “SPAM Filters” which are a layer of security to protect their users from fraud
& spam messages. check the diagram below:
Spam Filters 101
Take a Look
So as you can see, whenever you send a message to a target mailbox, the mail
server will filter the message using the spam filters and determine whether it’s a
spam message or not.
How Spam Filters Work?
So Spam Filters can analyze Billions of emails and learn from
user activity and patterns on how to filter spam emails!
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Maybe you are wondering… Ok, what changed now? What should I know?
Let’s see some examples:
Before, in the old days! If you sent a low volume of emails, It would be ok, and
your emails will pass the filters.
But Today, these smart filters will detect spam even if you sent 10 Emails per
day!
Even if you send an inconsistent number of emails, like suddenly you send 100
Emails a day whereas you were sending like 10-20 emails daily, this may also
flag you as spam. and here why it’s important to be consistent when sending
emails. (we will talk about this later in more detail).
Another example is your domain. Today, it may be blacklisted automatically for
30 days as a precaution if you get a new domain. And using an old domain is
better for your reputation.
So yes, it matters! And you need to learn the rules of the new game!
27
Why this matters?
Let's
Let's
Let's
Play
Play
Play
Let’s Inbox!
Ok Friends, Now let’s dive in and cover almost
everything you need to know in order to avoid
spam and land your emails in the inbox.
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Subject Line
When you send an email, the two main parts that form your message are the
Subject line and the Message Body. So Simply you need to ensure that both
will not trigger the spam filter. How?
Just Make sure to avoid any bad or spammy keywords in your Subject Line and
in your message content. to do so you can simply do the following:
When you write the subject line, test it using subject line testers, and ensure it's
a good subject line. So use a service like SendCheckit Subject Line Tester
which is a free online tool and make sure you get a good score.
Example of a Bad Subject Line:
“GET FREE [100$] GIFT – CLICK HERE!”
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1. Subject Line & Message Body
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This Subject Line is bad Simply because it contains some Bad & Spammy
keywords like “Get”, “Free”, “here”
Also, it contains bad characters like the exclamation mark “!” and the All caps
letters.

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Example of a Good Subject Line:
“Email Marketer? Want to Boost Conversions😎”
Simple, Clean, and Perfect Subject Line to use.
If you are following my Email Marketing Mastery Free course, maybe you
have come across my lecture about “Writing the perfect subject line, “if not, you
can watch it here:
Write The
Perfect Subject
Lines

Text-to-image ratio: Spam filters are suspicious of emails made up of
mostly images.
Thoughtfully add links. You don’t want to add links more than 3 times in
one email. (we will talk about links more later)
Personalization. Insert personalization into your emails (person name or
company).
Message body
Like Subject Lines, The Message Body also must not contain any spammy or
bad keywords like the following:
Earn $, Get Rich, 100% Free, FREE ….and other keywords.
You can check a list of Spammy keywords at Hubspot here.
Other than spammy keywords, there are some good practices to follow when
you write your email:
Note About Personalization: Although it’s a good practice to personalize your
emails. But after I did a lot of tests and check-up different sources, It didn’t
seem that it's a big deal, except maybe in Cold Email Marketing.
If you Go Neil Patel’s website, Backlinko, or H-educate, you will see that
subscribing to the newsletter. You will need to enter only your email address.
so emails are not personalized, and email campaigns are performing greatly,
and delivery rates are up to 90%.
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The Second important thing that you have to look into is your Domain name.
The domain that you are using to send emails.
Example: I use mail@h-educate.com in my campaigns, so “H-educate.com” is
my sending domain.
Before you send your email campaigns, you need to make sure your domain is
clean and not blacklisted. How to check?
Simply, you can go to MXtoolbox.com and use the blacklist tool, which can
show you in seconds the status of your domain; here is mine:
2. Your Sending Domain
Note: if your domain is still new, it may be blacklisted automatically by SEM
FRESH, It’s normal, it will be removed automatically after 15-30 days.
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If you are sending cold emails, it’s better to use a domain other than your
primary business domain. So that if it got blacklisted, your main domain
would stay safe.
For example, my main domain is H-educate.com. when I do
some research and tests about cold emails, or when I send
some cold email campaigns, I use another domain, which is
H-educate.net

Spam Filters are very sensitive to the links that you add to your emails because
it’s where the user will take action.
So you need to take care very well when adding your links.
The First thing you have to check is if the Domain URLs are blacklisted or not.
And if it’s safe or not.
Ok, about the blacklist, I mentioned that you could use Mxtoolbox to check.
What about safe links?
You can simply use tools like Google Safe Browsing, Kaspersky VirusDesk, or
Phishtank to test any URL.
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3. URLs & Links
So always check your links before adding them. This is one.
The second thing you have to take good care of is the
Affiliate & CPA Offer Links. Don’t Ever Ever add Affiliate
links directly into your emails!
Cloak Your URLs.
Or Use a Landing Page.
Then What To Do?!

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4. Sending Score
Sending score is very important, and in short, you must ensure at least
9.X/10 – 10/10 as a sensing score in Mail-tester.
How to get the best sending score?
SPF (Sender Policy Framework)
DKIM ( DomainKeys Identified Mail )
DMARC
Reverse DNS (PTR)
Message body.
Mainly to get almost 10/10, you should take care of the following:
If you want to go more deeply into this topic, and learn how to set each, you can
check the full guide here:
Read The Full Guide

Now you have to know something very important, Sending Reputation is only
something you can take care of if you are using your own SMTP server, or if
you are using an SMTP service with a Dedicated IP.
Why? Because Sending Reputation is the Reputation of the sending IP
address.
How to get a good sending reputation?
Short answer: Warmup your STMP Server.
Warming Up your SMTP server
When you build a New SMTP Server with a new IP Address, and Before You
can Start Sending Your Email Marketing Campaigns, you have to warm up
your IP Address.
What is Warming Up IP?
When you have a Brand New IP Address for your SMTP, this IP will have no
Reputation on the internet, and ISPs (internet service providers) don't know this
IP.
So IP warmup is the practice of building Your Reputation on The Internet by
gradually increasing the volume of mail sent with your IP address according to
a predetermined schedule. like this one:
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5. Sending Reputation
Please refer to my Warming up SMTP Guide for more details.

A/B testing, in the context of email, is the process of sending one variation of
your campaign to a subset of your subscribers and a different variation to
another subset of subscribers, with the ultimate goal of working out which
variation of the campaign garners the best results.
As an example, you create two email templates, and you send the first
template to 50% of your subscribers, and the other template to 50%.
After you ensure your system is almost perfect, the best thing to do is test it before you
send any campaign to see how it’s performing.
Other than Mail-tester and getting your sending score, you need to test how
your emails are really performing. so the way I prefer is to use the Inbox Tool by
Gmass.
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H-educate.com
More Tips Before You Run Your Campaigns
A/B Split Testing
Test Before You Send!

EMAIL COPIES
36
Chapter 5: Email Copies
TOPICS COVERED:
3 Welcome Email Templates
Revealing 3 Of My Newsletter Emails
High Converting Subject Lines
Power Words List
H-educate.com

A great welcome email will adequately introduce
who you are and what you do.
It should engage new subscribers and get them
used to interact with you.
It should get them to see you as an expert.
It should enable you to give massive value to
your new subscribers.
It should prime your new subscribers to want to
read any future emails from you.
What should a good welcome email achieve for
you?
37
H-educate.com
Welcome Email Templates
Your welcome email is extremely important for your business because it is the
first email that all your subscribers will receive. It is the most important email
you have to send because it determines if a new subscriber would even bother
opening your future emails.
Let's See Some Examples

38
H-educate.com
Welcome Email #1:
Subject Line: Welcome! OR
Welcome To {CompanyName]
Hey, it's [your name]from [yourwebsite.com]here.
If you're reading this, you probably don't know much about me just yet.
Well, that is about to change! In this email, I will introduce myself and also
share access to some of my best free resources with you.
1. Who is this? Hey! *friendly wave* I'm [YourNameHere], and I'm a [title]
for [how you address your target audience] like you who are looking to [end
goal] Here's a short bio about me: [Your professional bio here] You can read
about my full story at my about page.
[link to your about page]
2. Download your free [freebie title] now! Get access to my [freebie name]
here:) [link to download freebie] You will love this because... [elaborate on
how your freebie is awesome]
3. Join my free Facebook group [optional –alternatively, you can get them to
follow you on a social media platform of your choice]
4. Don't miss out on updates!
Every once in a while, someone will inevitably email me to ask about why they
didn't get a certain email/ juicy deal/ freebie that their friend received in their
inbox.
If you’re on Gmail, next to the big reply button, there is a drop-down arrow. If
you click that, the 5th option down says to “Add [Your Name] to Contacts List.”
Thank you and have a great day.
Talk soon,
[YourName]

39
H-educate.com
Welcome Email #2: The Story Template
SubjectLine: My Story...
Hey [first name],
Welcome to my newsletter! I am [Your Name], and I can't wait to help you to
[end result].
Things may seem smooth and easy for me now, but they weren't always this
way.
[Describe your situation before... What was the EXTERNAL struggle you
were dealing with?]
Then
[Describe the huge wall you faced that caused you to change direction]
Then
[The plan you crafted to achieve your desire]
Then
[End result -describe both external and internal transformations]
Alright, that's all for today!
Keep your eyes peeled for tomorrow's email, where I talk about [tease them
about next email to get them excited to open the next email you send].
See you!
[YourName]

If you have already subscribed to my newsletter, then maybe you got already
my welcome email.
Here we are:
40
H-educate.com
Welcome Email #3: H-educate Welcome Template
Subscribetomynewsletter? Click Here

41
H-educate.com
Revealing 3 of Newsletter Copies With up to 15% CTR.
#1 (7.2% CTR)
#2 (10.4% CTR)
#3 (15.9% CTR)

42
H-educate.com
High Converting Subject Lines
“You’re Missing out on ___”
“THIS Disappears at Midnight”
“Tonight Only: Get this NOW before it’s gone…”
“Weekend Only: Get this …”
“Last Day to Get…”
"The timer’s going off on your cart!"
"Should I stay or should I go?"
"Are you coming?”
“Your ___ plan goes bye-bye at midnight…”
[WEEKEND ONLY] Get this NOW before it’s gone…”
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
“Hey”
"Everything you wanted to know about ___ but were too afraid to ask"
"As You Wish"
'I love everything in this email!
"Not Cool, Guys"
"Black Friday shoppers are the worst customers"
"Question about {insert goal}"
"Idea for {insert topic of interest}"
“*Don’t Open This Email*”
"I promise it’s worth it…"
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Question about [goal]
[Mutual connection] recommended I get in touch
Hi [name], [question]?
Did you get what you were looking for?
[the e.e. cummings subject line]
Hoping to help
A [benefit] for [prospect's company]
X tips/ideas for [pain point]
Idea for [topic the prospect cares about]
10x [prospect's company]'s traction in 10 minutes
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Cold Email Subject Lines
Curiosity Email Subject Lines
Fear of Missing Out Email Subject Lines

Power words are words that smart copywriters use to trigger a psychological or
emotional response. They're called “power words” because they are so
persuasive that people simply can't resist being influenced by them!
1. Game-changing
2. Amazing
3. Dominate
4. Unforgettable
5. Behind-the-scenes
6. Insider
7. Secret
8. Hidden
9. Underground
10. Foolish
11. Terrible
12. Warning
13. The Inside Scoop
14. Instant
15. Proven
16. Deadline
17. Skyrocket
18. Scandal
19. Jaw-dropping
20. Love
21. Shameless
22. Tactics
23. Hot
24. Uncensored
25. Backstabbing
26. Hate
27. Limited
28. Strategy
29. Roadmap
30. Step-by-step
31. Masterplan
32. Bargain
33. Explode
34. Premium
35. Urgent
36. Turbo-charge
37. Discount
38. Cheap
39. Fire sale
40. Techniques
41. Selfish
42. Abuse
43. Freedom
44. Investment
45. Access
46. Inner circle
47. Lies
48. Quick
49. Grab / Seize / Snatch
50. Don’t miss out
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H-educate.com
Power Words List
There are a ton of power words that you can possibly use (this list could go on
and on)...

THANK
YOU!
I H O P E Y O U E N J O Y E D !
H - e d u c a t e - 2 0 2 1
Hasan Aboul Hasan

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