Are you a small business owner that wants to get more out of your efforts on Twitter? Read on for tips and best practices to be more effective with your digital marketing strategy on Twitter. Don't forget to share via social media!

1. Tips to Get More Out of Twitter
By Glen Rogers, Senior Consultant at
MacGregor Consulting

2. Twitter is Not Dead
Users
As of fourth quarter of
2015, Twitter has 305
million monthly active
users according to
Statista.
Current Events
Twitter usage is becoming
increasingly prominent
during events.
Live-tweeting cultural
happenings such as sporting
events or television airings
has become a popular way
for consumers to engage.
Demographics
18-27 year old adults
make up 37% of users as
compared to 25% of
adults 30-49.
Finally, there are more
men (24%) than women
(21%) use the service.

3. Useful Twitter Features
Twitter Lists
Engagement
● Competitor Lists
● Industry Players
● Prospects
● Engaged Users
● Location-based
Lists
Twitter Cards
Lead Generation Cards
Twitter users can opt-in
to your email list in just
one click.
Easy integration with
email builders like
MailChimp or others
Advanced Search
Power but Under Radar
Find new customers,
great blogs, monitor
mentions or sentiment,
research influencers,
keep up with news or
trends in your industry.

4. Build It and
They will Come
Getting More Followers
1. Twitter can increases brand
awareness. Always a good idea!
2. Twitter can extending the reach of
your content. This can help to
improve your link building to your
website. Which can improve your
organic SEO, never a bad thing.
3. Twitter can drive traffic to your
website. This can lead to more
sales.

5. What Can a
Small Business
Do?
To Get More Followers
● First, fill out the complete profile.
The point it to attract followers in
your niche. (more from
sproutsocial)
● Second, Be active, follow people in
your industry
● Next, retweet the content of
influencers and let them know with
@mention

6. ● Also, promote your Twitter account
everywhere (blog, other social media
accounts, email signatures, business
cards, and in store or other
promotional materials)
● Lastly, use hashtags in your post. Also,
search hashtags within your niche and
join in on the conversation.
https://twitter.com/MacGconsult

7. Time Saving Tools
Blog: www.MacGregorConsulting.com

8. Scheduling
Use Buffer or Hootsuite for
scheduling post and getting
metrics.
Influencers
Klout helps you get to know your
influence score on all of your social
networks. It is also a great tool for
finding influencers.
Tracking
Social Mention allows you
to track the mentions of
your brand and products.
Link
Shortening
Bitly is a tool to shorten your
links and compare your results.
Finding
People
Klear allows you to find
relevant people to connect
with.

9. The key for small businesses is to carve
out regular time to educate yourself on
how you can be efficient and effective on
whatever social media channel you
choose.
Engaging your customers where they
spend time online is essential to your
success.
Twitter Can Be an Effective Marketing Tool for a Small Business

10. Stay Connected to MacGregor
Consulting
Follow us on
Twitter
Like us on
Facebook
Follow us on
Google+
Contact us for a
Service Request
Blog: www.MacGregorConsulting.com