1. Driving leads with Google!
5 Steps To Getting on the
1st Page of Google

2. Today’s Agenda
— Who am I?
— Why are we here?
— 5 Steps for getting on Google 1st Page
— Leads, calls & tracking
— SEO Checklist – 10 Steps
— 10 SEO Tips for Local Repair Businesses
— Recap

3. Quick Backstory…
— Penn State
— Entrepreneurship
— iCracked
— Vortic Watches
— Marketing Experience
— Digital Marketing for startups
— Graduation – Real World
— Google
— Learning SEO
— Current Companies:
— Momentum Digital
— Phone Repair Philly

4. Why Are We Here?
— What is Google? Alphabet?
— Apparently not a search engine?
— 3.5 Billion searches/day
— 50%+ searches now mobile
— Other search engines …
— What the hell is SEO?
— Quiz: What is Google’s search market
share in the US?

5. Seriously .. Why SEO?
— Importance!
— Paid vs. Organic
— Future of Local SEO
— Local Listings
— Knowledge Graph
— RankBrain
— Pulse
— Competition

6. — Over 90% of searches don’t click past page 1
— Losing real estate for Local
— Google forcing us to advertise

7. 5 Key Steps
for getting on the 1st Page of Google
1. Website – On page SEO
2. Webmaster (Search Console)
3. Local Listings
4. Backlinking (Off site)
5. Reputation Management

8. Launching Free Video Series
— Introduction to the 5 Steps you can follow online

9. Intro Video

10. 1. Website (On
Page SEO)
— Fix your website for Search
compatibility
— What?
— On-site SEO, Metadata,
Content, Keywords, Structure,
Indexing, HTML, Tags, etc
— Why?
— Communicate with Google
— How?
— Website and Search Console
Access
— Follow Guide or hire SEO +
Webmaster

12. Inspect Source

13. Step 1 Video – On Page SEO

14. 2. Webmaster (Search Console)
— Optimize your Webmaster accounts for Search Engines
— Crawl & index. (Google, Bing, Yahoo)
— What?
— Submit domain, sitemap, robots.txt
— Why?
— To comply for indexing results.
— How?
— FAQ, videos, hire.

16. Step 2 Video – Webmaster Tools

17. 3. Local Listings
— Submit your business information online
— Where?
— Google My Business, Listing Sites, Directories, Aggregators
— Why?
— Consistency, indexing, scraping, verification
— How?
— Hire, Manual, Aggregators, Software
— Check score on Moz Local or Yext

18. Ask for a full
list of the
best listings

19. Resources = Results
— Moz Local
— Yext Scan
— Google My
Business
— YellowPages

20. Step 3 Video – Local Listings

21. 4. Backlinking (Off Site)
— Linking from other sites
— What?
— Anchor Text Backlinks
— Why?
— Credible referral sites increase
your Credibility
— How?
— Social bookmarks, citations,
referral sites, directories, service
sites, PR sites, Blogs.
— Keyword competitor research
— Hire SEO & PR agency or
consultant

22. Step 4 Video - Backlinking

23. 5. Reputation Management
— Managing Reviews & Social Media
— What?
— Yelp, Google Reviews, Social Reviews, etc
— Why?
— Google caring more about reviews.
— How?
— Be active or hire firm.

24. Step 5 Video – Reputation Management

25. Lead Generation
— Diversify
— Digital
— Google
— Yelp
— Social Media
— Lead Gen Sources
— FixFinder
— Advertise
— Traditional
— Flyers, stickers
— Grassroots
— Networking
— Referrals

26. Measure
— Analytics
— Google Tag Manager
— Call Tracking
— CPA
— ROI
— Reach / Awareness

27. 10 Additional SEO Tips – Checklist
1. Google Accounts
2. Local Keyword Research
1. Use KEI
3. Network – Link Exchange
4. Blogging
5. Photos

28. 6. Videos (YouTube)
7. Article Submission
8. Press Releases
9. Link Baiting
10. Advertising
- Adwords / PPC
- Momentum is a Premium Google Partner
10 Additional SEO Tips – Checklist

29. 10 Tips to Optimize Website for SEO
1. Choosing Domains
2. Linking Google Accounts
3. Optimize Google My Business
4. Submit & Index
5. Add & Tag Media
6. On Page Linking
7. Outbound Links
8. Content Syndication
9. Rich Snippets
10. Blogs & PR

30. How to Get Started?
— Audit
— Research
— Plan
— Implement
— Measure
— Optimize

31. Digital Audits
Everybody in attendance gets 1 FREE Audit
— Website SEO Audit ($99)
— Local Listing Audit ($99)
— Google Adwords Audit ($50/hr)
— Entire web presence – Full Audit ($250+)

32. Contact Info
Mac Frederick | mac@needmomentum.com | mac@phonerepairphilly.com
O: 1.877.585.3988 ext 600
C: (717) 377-1219
Mac Frederick - LinkedIn Page -
www.linkedin.com/in/macfrederick
Momentum Digital Website - www.needmomentum.com
Schedule a 15-minute Call for FREE -
https://calendly.com/macfrederick

33. Resources
Google Developers Info
— Main Link - https://developers.google.com/
— Structured Data Test - https://developers.google.com/structured-data/testing-tool/
— Important for Local SEO Tag
— Structured Data Markup Helper - https://www.google.com/webmasters/markup-helper
— Tag your website with HTML
— Developers Page Speed Insights - https://developers.google.com/speed/pagespeed/insights/
— Test Page Speed
Google Webmaster Tools
— Google Webmaster Tools - https://www.google.com/webmasters/tools
— XML Sitemap Generator - https://www.xml-sitemaps.com/
— Webmaster Help Center - https://support.google.com/webmasters
— Webmaster Help Forum - https://productforums.google.com/forum/#!forum/webmasters
— YouTube Account - https://www.youtube.com/user/GoogleWebmasterHelp

34. Google My Business
— Main Sign Up / Sign in Page - https://www.google.com/business/
— GMB Benefits Page - https://www.google.com/business/benefits
— Business Solutions - https://www.google.com/services/solutions/be-found.html
— Help Center - https://support.google.com/business
Google Merchant Center - If you sell online (ecommerce)
— Main Sign Up / Sign in Page - https://www.google.com/retail/merchant-center/
— Resources Page - https://www.google.com/retail/merchant-center/resources/
— Find A Google Partner -
https://www.google.com/retail/shopping-partners/find-a-partner
Resources

35. Google Apps for Work (entire Google suite for your online business - includes domains, email,
calendar, webmasters, analytics, cloud, admin, etc)
— Main Page - https://apps.google.com/
— Products Page - https://apps.google.com/products/
— Pricing Page - https://apps.google.com/pricing.html
— FAQ & Learn More - https://apps.google.com/faq/
— Find a Domain - https://domains.google.com/about/
— Domain Features - https://domains.google.com/about/features.html
— Domain Help - https://support.google.com/domains
Bing Webmaster
— Webmaster Tools - http://www.bing.com/toolbox/webmaster
— Submit site - http://www.bing.com/toolbox/submit-site-url
— Verify Site - http://www.bing.com/toolbox/verify-bingbot
— Guidelines - https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a
— How to - https://www.bing.com/webmaster/help
Resources

36. Local Listings Sites
— Moz Local - https://moz.com/local
— Yext - http://www.yext.com/
— Superpages / Dex Media - http://advertising.superpages.com/
— Yellow pages - http://www.yellowpages.com/
— Hubspot Top 50 Local Directories -
http://blog.hubspot.com/blog/tabid/6307/bid/10322/The-Ultimate-List-50-Local-Business-Directories.aspx
— My Local Results - http://mylocalresults.com/
— Local Search Ranking Factors - https://moz.com/local-search-ranking-factors
On Site SEO
— Raven Tools Common SEO Mistakes - https://raventools.com/blog/most-common-seo-issues/
— META SEO Inspector (Chrome Browser Extension) -
https://chrome.google.com/webstore/detail/meta-seo-inspector/ibkclpciafdglkjkcibmohobjkcfkaef
— Wordtracker Academy - http://www.wordtracker.com/academy/learn-seo/getting-started/fix-seo-mistakes
— Tilted Pixel SEO Video - https://www.youtube.com/watch?v=kDfw4yt554g
— Yoast SEO for Wordpress - https://wordpress.org/plugins/wordpress-seo/
Resources

37. Off Site SEO
— Moz 21 Suggestions - https://moz.com/ugc/21offpage-seo-strategies-to-build-your-online-reputation
— Luna Metrics SEO Tools - http://www.lunametrics.com/blog/2015/06/08/my-15-favorite-free-seo-tools/
— Hubspot SEO Techniques -
http://blog.hubspot.com/blog/tabid/6307/bid/29278/The-8-Best-Link-Building-Tactics-to-Boost-Off-Page-
SEO.aspx
— Search Engine Watch -
https://searchenginewatch.com/sew/how-to/2356917/listing-management-the-required-foundation-for-local-seo
Reputation Management (Reviews)
— Hubspot 19 Review sites -
http://blog.hubspot.com/blog/tabid/6307/bid/33741/12-Places-Businesses-Should-Be-Collecting-Online-
Reviews.aspx
— Reputation Management Companies -
http://www.businessnewsdaily.com/7901-best-reputation-management-services.html
— Search Engine Land Techniques -
http://searchengineland.com/10-pro-online-reputation-management-tips-for-local-businesses-182230
— OnlyWire Social Media Syndication - https://onlywire.com/
Resources

38. YouTube Video Tips
— Google Local SEO Help -
https://www.youtube.com/watch?v=e2Q48xXfqGM
— MOZ SEO Checklist for New Sites -
https://www.youtube.com/watch?v=lqaE7U5q0N0
— 12 Local SEO Tips for 2016 -
https://www.youtube.com/watch?v=PIGJsR-Bzvw
— Google My Business Intro -
https://www.youtube.com/watch?v=LCzri4tXuF0
— SEO Crash Course - https://www.youtube.com/watch?v=e_JKCcs8rv8
— Many, many more. Just search on YouTube and check the Likes.
Resources