View the video marketing playbook, including the top 5 ways to gain most value from this tool, along with the top 5 types for maritime marketing success

1. Video marketing:
what it is and how it can
drive your sales
maboxmarine.com

2. Technology continues to propel rapid
change across B2B marketing.
Information about products and services
is now freely available to consumers.
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3. 3
70% of buyers’ journeys
are complete before they
contact vendors.
70%
90% of buyers say that,
when they’re ready to buy,
they’ll find a vendor.
90%
The result? The rise of the empowered buyer.
Buyers, not vendors, now control the sales cycle.

4. 4
The solution? Content marketing.
This new way of attracting and retaining
prospects works by providing buyers with
valuable, relevant and consistent information.

5. 5
And one particular content marketing
tool is dominating the landscape and
taking the B2B market by storm.
Video marketing.

6. 6
Forbes revealed that 75% of executives
watch videos on business sites every week.
Of those, 65% visited a vendor’s website after
watching the vendor’s video.
50% of those who viewed a marketing video
went on to make a purchase.→→
75%
65%
50%

7. 7
So what can you do with video marketing?
How can it build your sales and your brand?
Here are our top 5 ways you
can gain most value from
this powerful tool.

8. Give your prospects
what they want
Buyers want information and videos
are an engaging delivery platform.
By educating prospects with relevant
information, you’re leading them one
step closer to a sale.
8

9. You can also strengthen your market
differentiation by embracing video marketing.
The marine industry remains slow to take advantage
of content marketing – act now to put your prospects
in the know and leave your competition in the dark.
9

10. Be more visible
to more buyers
Having video content on your website increases
your search engine optimisation (SEO).
You’ll appear higher in online search results
– so buyers searching for what you offer
will find you more easily.
10

11. You can pull further ahead by including
video in your marketing strategy.
Optimising your video content with your
keywords, links, site structure, language
availability and mobile responsiveness will
send your site soaring up search results.
11

12. Sell more socially
Adding video to your social media content adds
value – for your prospects and your business.
Good videos engage interest, encourage sharing
and provoke responses – from comments to
enquiries (and eventual sales).
12

13. By offering video content on your social
media pages, you distinguish yourself
from competitors who don’t.
Faced with the choice of vendors – one
with a helpful video and one without
– a buyer’s choice becomes a no-brainer.
13

14. Videos are the ideal product demonstration –
letting your prospects understand the features
and benefits of your offering at their own pace.
Show off.
Pause to take it all in.
Rewind to take a second look.
14

15. Given the complexity of many marine products
and services, video is a valuable tool for giving
your prospects the clarity they need.
You can choose from text, voice, sound, animation,
graphics, photos and moving images.
15

16. Raise your reputation
From a compelling introduction to who you are,
to case studies and demos – video can increase
your visibility and relevance.
All of which builds your brand reputation and
attracts more prospects.
16

17. In today’s technologically-driven world, credibility depends
on being up-to-speed with the latest developments.
Video marketing is your opportunity to gain stand-out credibility,
in a marine market that's slow to adopt new techniques.
17

18. 18
Those are the whys, now the hows:
our top 5 types of video you
can use for marketing success.

19. The sizzle reel video
Short, fast-paced sales presentations
that creatively communicate your
messaging with engaging sounds and
visuals – quickly engaging interest.
19
See example now »

20. In an industry where text-heavy documents are the standard,
you can make real impact with a sizzle reel video.
Grabbing attention and ensuring engagement,
a sizzle reel video can turn a casual prospect into
an enthusiastic seeker of more information.
20

21. The video case study
Enabling your prospects to hear directly
from your satisfied customers, video
brings your case studies to life.
Through sharing on social networks,
videos also have the potential to reach
a wider audience and so convince
more prospects.
21
See example now »

22. Longstanding relationships are common within the marine
industry, making it easier for you to ask your clients to
contribute testimonials for your video case studies – creating
powerful tools for showcasing your strengths to prospects.
22

23. The animation video
Ideal for explaining complicated
solutions, animation videos are now
particularly affordable, thanks to
technological developments.
Giving you complete content control,
animation enables you to set the tone
and character of each video.
23
See example now »

24. However complex your latest marine products
and services, animation enables you to:
• explain every feature concisely
• highlight all the benefits
• save your prospects the time and effort
of reading text-heavy documents
24

25. The staff video
A video introducing your people
lets prospects see who they’ll
be doing business with.
It’s an open way to start a
relationship built on trust.
25
See example now »

26. The maritime industry is founded on the trust that
typifies long-term client-vendor relationships.
A staff video not only shows that you trust your
people, but it enables your prospects to see that
they can trust them too.
26

27. The TED talk
The TED talk is a video of a presentation
at a TED (Technology, Entertainment,
Design) conference or event.
Hugely popular, they demonstrate
how audiences are attracted by
intelligent content.
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See example now »

28. Hosting a relevant TED (or TED style) talk video on
your website – whether or not it’s presented by one
of your people – positions you as forward-looking.
Your prospects will certainly be surprised and
may well be one step closer to purchase.
28

29. 29
If you’re interested in finding out more about
video and content marketing, we’re the
specialist B2B marine marketing agency.
From video to websites to brochures, our
content marketing expertise and experience
spans every B2B discipline.
+44 208 735 9115
marketing@mabox.co.uk
maboxmarine.com
@Mabox_Marine
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