3. LEVERAGE BRAND REPUTATION
TO ATTRACT NEW CUSTOMERS
1
2
3
REACH AND ENGAGE WITH
DIGITAL MARKETING
WORK WITH PREMIUM BRANDS TO
CREATE A UNIQUE EXPERIENCE
5. UTILIZE YOUR BRAND
Bruges-based Yellow Bistro was built on
solid foundations. Gert De Mangeleer and
Joachim Boudens, the creative minds
behind the venture, opened the pop-up
restaurant while their Michelin 3 star-rated
Hertog Jan was relocating.
The recognition the pair brought to the
project made for a unique brand presence,
generating plenty of interest as well as
advance bookings.
7. Yellow Bistro needed an inspiring yet
functional digital presence that would take
its brand to the next level, attracting
Hertog Jan's existing patrons to this new
location while also bringing in new
customers.
INSPIRE WITH DIGITAL PRESENCE
8.
9. To be successful, a brand should be easily
findable. In the case of Yellow Bistro, this
means Google optimization, relevant and
sharable social media content, email
campaigns that drive website traffic, and
service design to make reserving a table as
easy as possible.
BE FINDABLE
11. PREMIUM COLLABORATION
Yellow Bistro collaborated and brought
premium brands together to offer a unique
experience in the heart of medieval
Bruges.
12.
13. This exciting experience attracted plenty of
interest, generating high levels of exposure
for both Yellow Bistro and its collaborating
brands, through word of mouth and
inspiring sharable content that reached out
to a new audience.
INSPIRATION & EXPOSURE
14. The use of Veuve Clicquot's brand color suited Yellow Bistro perfectly. The bar
served tapas and offered customers a carefully curated drinks menu, crowned by a
special selection of champagnes.
VEUVE CLICQUOT BAR
15. The distinctive, relaxed Yellow staff look was created with Scotch & Soda.
This was a great source for actionable content in social media.
STYLISH STAFF IN SCOTCH & SODA
16. Liefmans provided special beer suggestions for the dishes and launched their
new beer at the bistro.
LIEFMANS BEER SELECTION
17. Foursquare check-ins were used to create loyalty rewards for
returning customers and special offers for new ones.
SPECIAL PROMOTIONS
18. Staub cast iron pots and pans were used creatively to prepare and
serve dishes, forming a very visible part of the Yellow Bistro
experience.
STAUB POTS & PANS
19. The pots and pans enhanced social media visibility too, for example
with customer pictures of the dishes.
STAUB POTS & PANS
20. Tal Lighting designed a special Yellow Bistro color tone for the
lighting.
TAL LIGHTING
22. Keukens Bossuyt custom-designed a kitchen for this historical
location that was hosting a restaurant for the first time.
KEUKENS BOSSUYT
23. Illy developed a special roast especially for Yellow Bistro, as well
as providing their premium coffee machines.
ILLY COFFEESPA WATER
Premium quality water complemented a premium culinary
experience.
Spotless dining ware was an essential part of the experience.
WINTERHALTER DISHWASHERDELTAVOX PROJECTS
Deltavox set up a Bose sound installation in the bistro
and bar, as well as high quality displays on the walls.
24. All furniture and fittings were displayed on Yellow Bistro's Pinterest page and
auctioned for charity after the pop-up period.
AUCTION FOR CHARITY
26. DIGITAL MARKETING
People research, review and reserve restaurants
online. This makes digital the perfect way to market
a pop-up restaurant concept like Yellow Bistro.
27. Digital marketing is the most effective way to
optimize marketing activity and reach the right target
groups with minimal media expenditure.
NO MEDIA SPEND REQUIRED
28. Existing online channels were leveraged to generate attention
and website traffic for Yellow Bistro.
It was done by targeting Restaurant Hertog Jan's audience
and contacts, as well as foodies and food bloggers.
We also worked closely with the partners' marketing teams to
drive traffic from their websites.
CAPITALIZE ON EXISTING INTEREST
