2. Events are...
important
After a company’s website, tradeshows & events
are the most effective B2B marketing tactic
Top reasons for events
websites
tradeshows & events
printed publications
webinars & webcasts
email
support forums
virtual events
networking sites
blogs
online videos
LinkIn
Facebook
Twitter
10% 20% 30% 40% 50% 60% 70% 80% 90%
Source: Forrester Research, Inc.
Source: BtoB Magazine
1.2
generate
leads
engage
customers
build the
brand
educate
attendees
drive
demand
customer
upsell
1.0
0.8
0.6
0.4
0.2
3. Events are...
an investment
Source: Aberdeen Group, 2012
Source: Forrester Research, Inc.
1.1%
24%of the average
B2B marketing
budget is spent on
customer events
of a corporation’s total
revenue is spent on
meetings and events
webinars
6%
events
9%
tradeshows
15%
print
12%
print
12%
website
19%
data sources
10%
telemarketing
6%
PPC
8%syndication
6%
display ads
9%
8. Invitation Email
Email Features
Networking Luncheon
Join us this December!
Will you be attending this
year’s convention?
When:
Where:
Attire:
December 14 11:00 AM - 3:00 PM
Hotel Macatuno
1101 4th Avenue
Seattle, WA 98101
Business Casual
YES NO
Message (HTML)
From: Amanda Katz
To: Adam Newmaker
Subject: Invitation - You’re Invited! Join us at this year’s event
Customizable
“From” name
Apply your
branding
Personalize with
mail merge fields
Highlight key
event information
Clear call to action
Showcase key
sponsors
{[C-FIRST NAME]},
It was great to see you at {[C-EVENT PARTICIPATED]} back in
{[C-EVENT PARTICIPATED MONTH]}.
I hope things are going well at {[C-COMPANY]}. We are having our
networking lunch at {[E-LOCATION]} from {[E-START TIME]} through
{[E-END TIME]}. This year promises to be one of the best ever. We
have gathered experts in various fields to discuss the latest trends in
eMarketing, technology, and managing customer relationships in the
digital age.
I know you’re based in {[C-CITY]}, which is within driving distance
from {[E-LOCATION]} - the venue this year. We have many fabulous
sessions specifically for professionals in your industry. Additionally,
given that you have been a loyal patron, we are further reducing the
fee to just $100.
9. Select a template
Choose from more
than 175 professional
templates
Easy to customize
Change graphics
and colors to make
it your own
Design your
own email
Built-in HTML
editor makes it
easy to edit or
build from scratch
Invitation Email
Email Design
10. Registration
Registration Form
Personal Information
First Name:
Last Name:
Email Address:
Adam
Newmaker
anewmaker@abccorp.com
*CC Email Address:
Prefix:
Title:
Company:
Profile Image: Add File
jsmith@abccorp.com
Mr.
Executive VP
ABC Corp
Registration Information
What do you hope to gain from this event?
What topic would you like our
speaker to address?
Globalization
Industry Trends
Economy
Customers
Guest Information
Use this section to enter the names of your guests that are in addition to your registration.
You have not added any guests.
Add Guest
Send this Invitation to Others
Thank you for providing names of your colleagues below!
Add a should message to the invitation
Add
You should attend this event as well. It was amazing last year!
Mary Jones mjones@abs.net
John Smart john.smart@wnc.com
Next ►Cancel
Pre-population of
known information
Ask questions to
get to know your
audience
Attendees can
easily register
guests
Forward invitation
to reach more
attendees
11. Registration
Confirmation
Personal Information
Confirmation My Agenda My Travel
My RegistrationSpeakersInformation
Modify Unregister Schedule Appointments Manage Travel & Housing More Options ▼ Print Options ▼
Name:
Title:
Address:
Adam Newmaker
Executive VP
Event Title:
Location:
Networking Lunch
Hotel Macatuno, Seattle WA
Date:
Time:
December 14
11:00 AM Add to my calendar
200 Water Way
Suite 503
Washington DC, 22033
Number of People Registered: 5
Confirmation Number: KC43NH8LR8V (needed to modify your registration)
Adam Newmaker
@ANewmaker
Looking forward to New Frontiers in
Interventional Cardiology
#newfrontiers2014 Sign up here:
NewFrontiers.cvent.com/events/new-fr...
Reply
6:58 AM - 11 Mar
Delete Favorite More
Adam Newmaker
2 minutes ago
Looking forward to New Frontiers in Interventional Cardiology
New Frontiers in Interventional Cardiology
NewFrontiers.cvent.com
The workshop offers the latest information on industry best practices
and techniques for allied health professionals. Be in the know with
lectures and workshops that showcase advancement and innovati...
Like - Comment - Share
Adam Newmaker
Looking forward to New Frontiers in
Interventional Cardiology
New Frontiers in Interventional
Cardiology
NewFrontiers.cvent.com - The workshop offers
the latest information on industry best practices and
techniques for allied health professionals. Be in the
know with lectures and workshops that showcase
advancement and...
Like - Comment - Share - 1hr ago
Add a comment...
Encourage social sharing
Modify registration
Directly add event to calendar
13. Embed video,
flash, tweets,
maps, etc.
Built-in social
Sharing
Create pages for
agenda, sponsors,
venue, attendees,
and more
Mobile optimized
175+ templates to choose from
Easily customize using built-in tools
Event Websites Features
Advanced Event Management
Event Website
14. Easily reuse previous events as
templates for new events and
save hours of work
Advanced Event Management
Event Cloning
2014
2015
15. Web Widget
Highlight key event
information and drive
registration from any website
Calendar
Always updated,
searchable view of
your public events
Advanced Event Management
Website Tools
96 11 51
Days Hours Minutes
Register on or by the 15th of May
78 seats
remaining REGISTER NOW
Home Company Products Events Contact search... GO
Keyword Search
Business Events
Events Calendar
Meeting Type
ZIP Code Events Within
Show All
Business Events
Customer Events
Open Events
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Show All
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View By
Month (Mon-Fri)
Month
December
December
Monday Tuesday Wednesday Thursday Friday
29
6
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1
8
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29
2
9
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31
Company Lunch
9:30am
Board Meeting
9:00am
Midwest Annual Conference
10:30am
Customer
Appreciation Event
11:00am
Company Happy
Hour
5:30pm
Networking Happy
Hour
5:30pm
Customer Events
Social Events
Open Events
Year
2014
Starting On:
ClearGo
16. Multi-day, track, and
session registration
Differentiated pricing
Set session capacity
and allow waitlists
Ask questions based on
session selection
Dynamic paths for
different types of
registrations
Advanced Event Management
Robust Registration
Registration Items
1 Day Package
Come join us for a welcome event that includes a cocktail hour, dinner party, and casino night. 250 capacity
$80.00
2 Day Package
Come join us for a welcome event that includes a cocktail hour, dinner party, and casino night. 250 capacity
$150.00
Session Registration
Learn how to build your email database - session includes OrangeCorp software training
plus case studies and a special guest speaker. 250 capacity
One to One Email Marketing (add to waitlist) 9:00 AM 11:00 AM
Enjoy lunch and a chance to network with your colleagues at Portofino’s, an elegant Italian
restaurant located a block from Hotel Macatuno in downtown. 50 capacity
Lunch at Portofino’s $20.001:00 PM - 2:30 PM
Included in Registration
During this interactive session, learn from OrangeCorp’s Director of Marketing Helen Rait
how to ramp up registrations and excitement about your events.
Marketing Your Events Online 2:00 PM - 3:30 PM
Optional Items
Book - “eMarketing Trends”
Award-winning book by our keynote speaker, David D. Seagal
Quantity @ $20.00/each
Registration Items
Conference Co-Sponsor
Includes insert in complimentary bag, full-page color ad in conference notebook and logo on website.
$9,000.00
Evening Main Session Sponsor
Includes insert in complimentary bag, half-page color ad in conference notebook.
$5,000.00
Breakout Session Sponsor
Includes insert in complimentary bag.
$1,000.00
Session Registration
Included in Registration
Energize your morning with a treatment of your choice from Luxur MedSpa.
Spa Treatment 9:00 AM 11:00 AM
Enjoy lunch and a chance to network with your colleagues at Portofino’s, an elegant Italian
restaurant located a block from Hotel Macatuno in downtown. 50 capacity
Lunch at Portofino’s $20.001:00 PM - 2:30 PM
Optional Items
Mobile App Banner Ad
Advertise your brand in our conference mobile app with a banner ad.
$1,000.00
Logo on Conference Website
Advertise your brand on our main conference website.
$500.00
Client
Sponsor
17. Collect housing and
travel details during
registration
Manage room block
inventory
Automated
roommate matching
Send reports or
alerts to hotel or
travel manager
Travel integrations
Advanced Event Management
Housing & Travel
Hotel Macatuno
Address:
Website:
Group Rate Name:
Hotel Macatuno
1101 4th Avenue
Seattle, WA 98101
Hotel Macatuno is located on Seattle’s waterfront, with dramatic views of Elliott Bay.
Hotel Macatuno has been recognized in many prestigious industry publications and has been honored by some of the most elite
hospitality and travel industry associations. Hotel Macatuno is an eco-friendly, smoke-free hotel.
http://www.hotelmacatuno.com/wU23Fg8
OrangeCorp
Travel Information
Add Request
Available Rooms Rate Per Night Available Dates Actions
Double $145.00 12 Dec - 15 Dec Add Request
Executive Suite $195.00 12 Dec - 15 Dec Add Request
OrangeCorp is happy to help you with your air travel needs. Please click on “add request” to
provide us with your arrival and departure information. OrangeCorp Travel representatives will
confirm your reservation based on your preferences and contact you.
Departure Flight
* Departure Date: 13 Dec
Time: Morning
* Departing From: Foley International Airport (FIA)
* Arriving At: Seattle-Tacoma International (SEA)
Return Flight
* Departure Date: 15 Dec
Time: Evening
* Departing From: Seattle-Tacoma International (SEA)
* Arriving At: Foley International Airport (FIA)
Flight Preferences
Ticket Type: Economy/coach
Seating: Aisle
Age Category: Adult
Special Requirements:
Hotel Request
Name:
Address:
Website:
Group Rate Name:
1101 4th Avenue
Seattle, WA 98101
Hotel Macatuno
http://www.hotelmacatuno.com/wU23Fg8
OrangeCorp
Room Type:
Rates & Availability:
Double
Date Room Rate Available
12 Dec $145.00
13 Dec $145.00
Yes
Yes
14 Dec $145.00 Yes
15 Dec $145.00 Yes
Room Request Details
* Name: Adam Newmaker
* Check-In Date: 13 Dec
* Check-Out Date: 15 Dec
Smoking Preference: Non-smoking Smoking
ADA Accessible: No Yes
Rewards Code:
* Roommate: Select a Rooommate
Special Needs:
18. Checks Credit Cards Invoices
Purchase
Orders
Advanced Event Management
Payments
Payment Services
Your Account
Early bird rates,
coupon codes, and
group discounts
Automatic
time-based refunds
Offer credit for
future event in lieu
of refund
International
currencies
One of only 1,200
PCI DSS Validated
Service Providers
$3.5 Billion
Event Fees Processed
Source: Visa.com as of 2/18/2014
Calculated through 12/31/2013
20. Contact/Database Management
Utilize Your Data
Import your existing contact data
Use your data to group your contacts
Communicate with targeted messaging
MS Excel
MS Access
Clients Staff Sponsors
from:
Amanda Katz
VP Sales
from:
James Galford
CEO
from:
Susan Walker
VP Marketing
21. Contact/Database Management
Customer Experience
UNDECIDED
Invitation
Reminder
NONO
Regret
Email
Regret
Questions
Pre-populated
Form
Registrant
Questions
Confirmation
Email
Reminder
Email
Post Event
Email/Questions
YES
Payment
Abandoned
Reminder
Email
Ticket
Badge
Certificate
Website
Email Forward
Email Marketing
Partner
Sites
Annual Convention
Join us this December!
Dear Adam,
Your registration has been confirmed for the OrangeCorp Annual
Convention event. Please save this email for future reference.
Confirmation Code:
GWUTND46JKE89
When:
Where:
Attire:
December 14-16 11:00 AM - 7:00 PM
Hotel Macatuno
1101 4th Avenue
Seattle, WA 98101
Business Casual
Print Badge Download Mobile App
Message (HTML)
From: Amanda Katz
To: Adam Newmaker
Subject: Confirmation - OrangeCorp Annual Convention & Lunch
Registrants
per day
Invitation Sent
1st Reminder Sent
2nd Reminder Sent
Invitee Response Rate
We’re sorry to hear that you won’t be attending.
Please tell us your reason for declining:
Location
Schedule Conflict
No interest in the topic
Event is too expensive
Other
Are you interested in receiving invites
for future OrangeCorp events?
Yes
No
22. Success Story
Behavioral Science Technology
Behavioral Science Technology is a global
safety consulting firm that helps organizations
create injury free workplaces.
Safety in Action Conference
BST’s major client conference
3 day event with many breakouts and exhibitors
US and EMEA versions
Executive Forum
Smaller event for C-Suite professionals
“I like how we don’t have to
build a completely new event
landing page and registration
page each year. We use old
events as templates, saving
between 10 and 15 hours for
every event.”
- Kyle Ellingsberg
Events Administrator at BST
From a legacy in-house
registration system to a
modern system
with separate,
flexible paths
From manually updating
data in multiple systems to
two-way CRM
integration that
maintains data
integrity
From manually handled
payments and refunds to
Secure, automated
payments with
refunds
10.2%increase in conference attendence
39%increase in Executive Forum participation
2Xdoubled number of conferences
24. Event Metrics
Reporting
General Information
Title:
Start Date:
Location:
Totals
OrangeCorp Annual Convention
12/12/2014
Hotel Macatuno
Event Code:
End Date:
Planner:
7S0HOG5UFA
Accepted Invitees:
129 Records Next ►
Total:
107
129
Accepted Guests: 22
12/12/2014
Events Team
Invitee Name ▲ Email Address Company Title Work Phone Address Registered
Adams, David d.adams@mcul.org
Materbuck
Credit Union
League
President 291-316-8315
356 Mattuck Rd,
Plymouth MI
2/9/2014
9:42am
Adkins, Elaine eadkins@drar.com
Down River
Association of
Realtors
Exec Officer 594-267-5612
2349 Superior Rd,
Taylor WI
5/12/2014
9:49am
Adler, Steve adlers@pmai.org
Photo Marketing
Association Int’l
Director of
Association
Marketing
657-125-4495
1134 Picture Pl,
Jackson MA
4/1/2014
9:35am
Afton, Mary mafton@grange.com
Grange &
Associates
Director of
Marketing
214-364-4411
7800 Regent Ln,
Turney ID
5/1/2014
10:24am
ExportAdd/Edit Contact GroupEmail InviteesSave Report ClosePrinter Friendly
Registrants
100+ built-in
reports
Unlimited custom
reports
Easily analyze
key event data
Demonstrate
event ROI to
stakeholders
Drill down to the
individual level
Easily email all
contacts returned
in each report
Easily export
any report
David Adams
Invitee Information
View Registration
View Agenda
View Itinerary
View Survey
Manage Payments
Order Adjustments
Actions:
Modify Registration
Unregister
Add/Modify Travel
Resend Confirmation Email
Substitute Registration
Print Name Badge
Modify Registration
26. Event Metrics
Parked Reports
Share a link
Login
Email Address:
Password:
View Reports
Your Reports
Registration Summary by Contact
Budget by Category
Budget by Vendor
Hotel Summary
Registrants
Air Travel Requests
Provide links to
private reports
Stakeholders
always have up to
date information
No need to
repeatedly send
out new reports
27. Mobile
Mobile is Here
2 Billion+smartphones/tablets will
be sold in 2014
The average
smartphone user...
7Xthe number of PCs
expected to be sold
that’s
checks
150times
per day
spends
127minutes
using apps
has
65apps
installed
Source: Gartner
30. Feature sponsors
and get followers
Use social sign in
and post to all social
media at once
Spotlight speakers
Mobile
Mobile Experience
31. Mobile
Benefits of Mobile
Native App
iPhone, Android, iPad
HTML5
Blackberry, Windows Phone
GE Software
Events
Further with Ford
Schroders
Events
Honeywell
Momentum 2013
John Deere 2013
Product Launch
VMUG User
Conferences
Works on every
device
Integrated with
event registration
New revenue
opportunities
with sponsors
32. Cvent Supplier Network
One Stop Shop for Sourcing
A free service for finding the perfect
event venue at the best price
Manual event
sourcing is slow
Google searches retrieve millions of results - and
very few of them are for planners. Finding that
perfect venue for your event is difficult, frustrating,
and time consuming. The Cvent Supplier Network
makes it easy to find the best fit.
33. Cvent Supplier Network
Find Venues
Find hotels,
restaurants, caterers,
photographers,
audio-visual, etc.
Filter by location,
total meeting space
and other criteria
Search over
200,000+
venues &
services
worldwide
34. Cvent Supplier Network
Venue Profiles
Property-wide
image galleries
Capacity per floor
plan configuration
Exclusive offers
and promotions
Venue profiles
built for event
planning
35. Cvent Supplier Network
RFPs and Bids
Step by step RFP
design process with
industry standard fields
Submit RFP to multiple
suppliers at once
Send RFPs directly to
National Sales Offices
and Convention &
Visitors Bureaus
Easily compare bids
side by side to make
an informed decision
Grand Hyatt Washington
1000 H Street NW, Washington DC, 20001
Website Link
Chain Affiliation: Hyatt Hotels
Year Built: 1987
Venue Type: Luxury Hotel
Room Cost:
Rental Cost:
Resource Cost:
Beverage Cost:
Food Cost:
Other Costs:
Total Cost:
Meeting Space Need:
Sleep Room Need:
$18,900.00
$2,500.00
$874.00
$500.00
$3,100.00
$314.00
$26,188.00
Fully Met
Partially Met
The Melrose Hotel
2430 Pennsylvania Avenue NW, DC, 20037
Website Link
Chain Affiliation: Independent
Year Built: 1945
Venue Type: Luxury Hotel
Room Cost:
Rental Cost:
Resource Cost:
Beverage Cost:
Food Cost:
Other Costs:
Total Cost:
Meeting Space Need:
Sleep Room Need:
$17,900.00
$2,000.00
$652.00
$480.00
$2,900.00
$89.00
$24,021.00
Fully Met
Partially Met
The Mayflower Renaissance
1127 Connecticut Avenue NW, DC, 20001
Website Link
Chain Affiliation: Mariott Hotels
Year Built: 1925
Venue Type: Luxury Hotel
Room Cost:
Rental Cost:
Resource Cost:
Beverage Cost:
Food Cost:
Other Costs:
Total Cost:
Meeting Space Need:
Sleep Room Need:
$17,500.00
$1,900.00
$502.00
$380.00
$2,900.00
$81.00
$23,263.00
Fully Met
Partially Met
The Fairfax at Embassy Row
2100 Massachusetts Ave NW, DC, 20008
Website Link
Chain Affiliation: Starwood Hotels
Year Built: 1924
Venue Type: Luxury Hotel
Room Cost:
Rental Cost:
Resource Cost:
Beverage Cost:
Food Cost:
Other Costs:
Total Cost:
Meeting Space Need:
Sleep Room Need:
$18,500.00
$1,800.00
$552.00
$390.00
$3,000.00
$71.00
$24,313.00
Fully Met
Partially Met
36. Cvent Supplier Network
Promotions Hub
Become a Planner With Privileges
The opportunity for bonus Starpoints® is better than ever, plus there’s still
great value to provide for your company. Book a meeting by March 31,
2014, at The Westin Mission Hills Golf Resort & Spa and hold it by
December 31, 2014, to receive:
• Up to 100,000 Starpoints® signing bonus
• 2% rebate on master-billed rooms
• An added benefit of your choosing
Venue Information
The Westin Mission Hills
Rancho Mirage, California
March 14 - Dec 31
Venue Type
Northstar Rating
Sleeping Rooms
Meeting Rooms
Largest Mtg Rm
Meeting Space
Resort
512
75
17,800 sq. ft.
>100,000 sq. ft.
Claim Promotion
+1
Eligible Dates
Exclusive offers
on Wi-Fi, room
rates, and more
37. Insert any contact field
or personal selection
Profile images
Double-sided badges
Insert barcodes or
QR codes
Enable dynamic
resizing allowing
long text to fit
Onsite Event Management
Custom Badges
Stock
Avery 5095, 2.33” x 3.38”
Dynamic Resizing
Components
Properties - Text
Data Tags
Background
Transparent None
Grid
Hide
Actions
Text
Profile Image
Image
Barcode
QR Code
Conditional Text
Font Arial
Format As Entered
Size 12 pt
Color #000000
Style
Justification
B I U
Yes No
Design Badge
Adam Newmaker
Government Attendee: ABC Corp
Washington, DC
Award Luncheon: Table 9
Adam Newmaker
Government Attendee
ABC Corp
Adam
Newmaker
ABC Corp - Washington, DC
Award Luncheon: Table 9
Adam
Newmaker
ABC Corp - Washington, DC
Design Custom Badges
38. Native app to
manage all onsite
event needs
Check in for the event
or any sessions
Search or scan QR code
Live payment
processing
Onsite badge printing
Onsite Event Management
OnArrival
Use the OnArrival card swiper
to process live payments
39. Onsite Event Management
SocialWall
The live social media display for eventsThe live social media display for events
Aggregate
Users Post
Moderate Display
Pulls in posts and photos from Twitter and Instagram
Apply filters to moderate content or select each post
with the Curated Gallery
Use our widget to embed SocialWall on your website
Build Pre-Event Buzz
Inspire On-Site Event Engagement
Extend Post-Event Excitement
41. The Cvent Advantage
Our Clients
Corporate
Association
Third Party
Non-Profit
Education
Government
42. Data Security
Strict privacy policy – you
own your data
Top tier data center – no
unscheduled downtime
Highest security standards
and PCI Level 1 Compliant
The Cvent Advantage
Customer Care
Support and Training
24/7 live customer support
Daily live training classes, recordings
and user guides
Self-help customer portal
Assigned Relationship Manager
43. The Cvent Advantage
Why Cvent?
Robust marketing and communication tools
Most professional – fully match your brand/website
Sophisticated reporting module
Award-winning 24/7 service
The only complete event platform
20%Increase in
Attendancesource: Frost and Sullivan
27%Increase in
Productivitysource: Frost and Sullivan
VP of Events
A more efficient team has
more time to be strategic
CMO
Get more attendees and
a larger database
CIO
Nothing installed and
Cvent supports the users
CIO
Auditable transactions that can
integrate to accounting system
VP of Sales
More attendees lead
to more sales
C-Level
Impact
44. The Cvent Advantage
Pricing
Event
Management
Price per registrant
- Volume scalable
Two Versions
- Professional
- Enterprise: Budget Module, Calendars,
Travel Module, Parked Reports and more…
Mobile Apps:
CrowdCompass
Price per event
All device types included
Cvent Supplier
Network
Free
- Search the Supplier Network
at www.cvent.com
- Register for a free account
