8. Use BIG image.
Keyword Research
- User Intent
- Latent Semantic
Indexing
- Keyword Research
9. Example:
buy affordable accessories for men
my knee hurts
Understanding User Intent
Every Search is a Question
“User intent refers to what user is trying to accomplish in his or her search”
I am a man looking for a shop where I can buy cheap accessories
My knee is injured, I want to know more and I want a quick cure
commercial intent
question & informational
I am in Davao, a prospective renter and looking for rooms near melocal room for rent near me
I heard onerent, I am curious and I want to know more about the
brand
branded onerent
11. LSI Common Factors:
Synonyms
Related terms
Latent Semantic Indexing
The Meaning Matters The Most
“Through LSI, Google learns natural language processing by looking at how words in a
query work together to understand the true meaning of the query”
Different terms but have the same meaning cute baby bear = cute bear cub
Terms that are related, but could be in different
concept
Property management, property rental software
Connection / association
of the terms
How terms connect with each other Manila = Philippines ; Paris = France;
Shanghai x China
Constituent terms Understanding the true meaning of the phrase by
looking at constituent terms
Apache recent version, apache recent model
12. rental management in sf bay area
home inspection checklist free download
rental lease agreement samples
bad real estate photos
best property management software
Keyword Research
What People Are Really Searching For?
Our Goal: Find Long Tail Keywords that have higher search volume and lower competition
Broad Keywords Long-tail KeywordsVS.
rental management
home inspection
rental lease
photos
software
13. Keyword Research Exercise
Start with Idea Validate your idea list of potential keywords
Inspired by your passion
Latest trends and news
Google Trends
Google Keyword Planner
Rank Tracker
Google Related Search
Monthly Search Volume
Competition
LSI Graph
Keywords everywhere
https://goo.gl/1RNvKU
14. Links
- Internal links
- Sitemap
- Search Console
- External links
- Do-Follow tag
- No-Follow tag
15. Internal Links and Website Structure
How people navigate your website
Best Practices for Designing
your Site Structure
- Leverage your main keywords
by using them as your
Category names
- Limit site hierarchy in to 4
levels
- Silo your detailed pages base
on your category/subcategory
16. 10 Minutes Exercise - Create Your Site Architecture
How people navigate your website
Helpful Tips
- Consider your services and
audience
- User your keywords
- Keep your architecture simple
18. Search Console
Monitor your website’s search health with Google
4 Step in setting your Search
Console
Step 1. Create a Google account
Step 2. Go to this link:
https://search.google.com/search-cons
ole?hl=en
Step 3. Add your site and install search
console to your website
Step 4. Submit your sitemap to Google
20. Basic Content Elements - Technical SEO
How you set up your content is would become your user’s experience
Meta Elements
- Title Tag
- Meta Description
Heading Tags
Prioritizing the relevant topics and
message in your content
Alt-attribute
Help visually impaired users and
bots to understand images
Links
- Inlinks
- External links
Call to Action
Guide users to the next step after
reading your content
21. Content Structure
How you communicate to your audience?
Things to Avoid to write an
effective SEO Content
- Keyword Stuffing
- Unstructured content
- Ambiguous topic
- Adding irrelevant topics
22. SEO Content Exercise
Identify opportunitiesReview your homepage SEO implementation
Visit your homepage Navigate to your dashboard
Review the seo elements on
your content
Understand the goal of your
page
Implement necessary
updates to seo elements
Revamp content structure if
necessary
28. Content Types and Content Distribution
How you communicate with your audience?
Things to Consider
- Audience
- Communication
Strategy
- Platform
- Message
