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Keeping Veggies in Mind a project by Max Zamkow habits.stanford.edu

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Challenge: <ul><li>Influence at least 5 people to create a stronger habit of eating vegetables each day. </li></ul>

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General Target : University Students (18 - 25) Specific Target : A group of students who see each other daily Assumptions : Most mobile devices are MMS enabled Seeing each other daily increases likelihood of communication

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The Plan: Competition <ul><li>Use Competition to motivate the participants to eat more veggies and become the Veggie King / Queen! </li></ul>

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Methods: Trigger At least once a day, before meal-times, each participant was sent a MMS with a (humorous) picture of a vegetable and caption regarding eating veggies

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Methods: Motivation Each evening, each participant was sent a scoreboard showing a comparison between their veggies eaten and all of the other participants for the previous days

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Methods: Results Collection <ul><li>Embedded in the evening scoreboard email was a google form to input the number of veggies eaten that day </li></ul>

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Results

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Discussion <ul><ul><li>Worked pretty well for a couple people, less for others </li></ul></ul><ul><ul><li>One person blew out the competition, left others not wanting to continue competing </li></ul></ul><ul><ul><li>Early competition was interesting. Participant 1 bought a large bag of veggies, pointed to the number of servings (7) and proceeded to eat them all in front of the others </li></ul></ul>