The Power of Visual Media in Career Development
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Keynote presentation - Missouri Career Development Association, Spring Conference: March 27,2020
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The Power of Visual Media in Career Development
- 2. Melissa A. Venable, PhD Instructional Technology Key Interests: Design and delivery of online courses and programs | Identifying, selecting, and implementing new educational and career services-related technologies NCDA Board Secretary 2017-2020 Technology Committee Chair 2012-2017 Leadership Academy 2014-2015 Connect! ● linkedin.com/in/melissavenable/ ● @Melissa_Venable Find me here! ● www.designdoc.me ● www.technologytwins.com
- 10. “[This] project isn’t the first attempt to present data like this to the public, but it stands out for its custom graphics, which make abstract, complex numbers quickly comprehensible.” - NPR Our nation, in numbers. Federal, state, and local data from over 70 government sources. usafacts.org HOW DOES THE MONEY FLOW IN AND OUT OF GOVERNMENT?
- 12. Pros Cons Lots of templates and formats (e.g., Facebook post, email header, Instagram, LinkedIn banner, etc.) Slow speeds with multiple page designs Mobile app Limited number of files Invite people to edit; Easy to share WYSIWYG editor can be tricky PDF download option Image edits can be difficult Teacher and student pricing
- 14. Pros Cons Many templates 5 infographic limit Easy for non-designers to get started Can’t export files Lots of formats - charts, newsletter, slides, etc. Limited icon library Embed: polls, forms, YouTube Venngage branding Education pricing for premium features
- 16. Pros Cons Adobe ID login to access option Adobe Spark Branding Other formats include animated videos, webpages Branding across templates Lots of templates and formats (e.g., Facebook post, email header, Instagram, LinkedIn banner) Saving and editing files can be wonky Download and share options Mobile app
- 18. Pros Cons Templates + Blank canvas option Moving things around can be tricky “Inspire Me” gallery Not great with Internet Explorer Easy for non-designers to get started Piktochart Watermark Presentation, Printable formats, too Only 5 saved visuals Education and non-profit pricing for premium features No PDF export
- 20. Genially
- 23. Visual Design Basics - Usability.gov
- 38. ● Guide to Social Media & Job Search ● Searching for Work in the Digital Era ● 4 Reasons to Use Social Media in Your Job Search
- 39. Get Started! ● Login – piktochart.com ● Click “Create New”
- 40. Choose format.
- 41. Choose template style. (Many options available!)
- 42. Edit the default text.
- 43. Enter your content (text, numbers, etc.). From #1 - Job Hunt
- 44. From #2 - Pew Research: (add a text box)
- 45. From Pew Research: (change chart type, enter data)
- 46. From #3 - Monster: (modify template shapes)
- 47. Finish Editing ● Add a call to action, e.g., “call the career center,” “meet with a career counselor” ● Provide author information ● Check overall alignment ● Add sources/citations
- 48. Experiment with Fonts and Colors
- 53. Promote an Event
- 57. Explore examples for inspiration! (Job Search)
Hinweis der Redaktion
- Thank you! I’m thrilled to be here. My hat is off to all of you for all of the switches and adjusting you are going right now. And to the MoCDA for making the switch to a virtual conference with amazing grace and efficiency. AND for having such a timely conference theme already planned.
- So, as we all move to more digital work and perhaps creating more online resources, products, and services. Thinking about the visual component of how we do all of this can be helpful. These are my goals for this morning. I want you to feel comfortable creating something original, for use with your audience and your needs. So to do that, we’ll work through these four objectives. As we move forward, please use the chat window to share ideas, reactions, questions – I’ve got the chat open!
- Big three – Images, Video, Infographics (a term that covers a lot of ground, and one we’ll focus on today.” COMMUNICATION
- Let’s begin with a little information about visual communication in general. This quote from a professor at MIT’s Business School Everything! Why and how is this the case. You already intuitively know this to be true – you’re attention is captured by visual components of websites, social media posts, etc. everyday. You already know good design when you see it. Now it’s time to use advanced, intuitive tools to put that knowledge to work.
- https://sloanreview.mit.edu/article/the-rise-of-visual-content-online/ Some of the numbers from this article – 67% of consumers give images more weight than information about a product or ratings when making a decision about it. Adding an image to information increases retention of the information by 65% Posts with visuals receive 94% more page visits and engagements than those without. (comment, purchase something, click for more info, etc.) Relevance now – moving services online as schools and businesses make decisions related to the coronavirus and government guidelines around quarantines.
- You encounter visual media all the time – anyone been to Washington, DC?
- Timeline – what if this was a narrative? Much more interesting this way
- Close- in – color, photos and icons, shapes and lines
- Importance of not just repurposing videos and images, but creating your own content. Four Tools!
- https://www.usability.gov/what-and-why/visual-design.html
- Laws of visual perception Principles of grouping Shapes imply meaning – interpreted by the viewer/reader
- Storylelling Flow of your message Sharing data Easy to share!
- Posting slides @ TechnologyTwins.com soon! Or email me!