Taking Your Facebook Page to the Next Level, Advanced Facebook Workshop held at KOSBE Office in Kingsport, TN
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Did you know that the average Facebook post’s organic reach is ONLY about six percent? You can do better than that! This training will focus on strategies, tools, and tips for engaging with your online audiences and gaining prospects. We will also discuss the Facebook PowerEditor tool, which allows businesses to create ads based on demographics, workplaces, buying behaviors, and interests. Speaker(s): M. Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social Media Solutions Co-Sponsor(s): KOSBE, Kingsport Chamber of Commerce, SBDC at ETSU Kingsport Affiliate Office, Beyond Engagement - Social Media Solutions The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee. You can contact me directly through email: valentina@beyond-engagement.com Website: http://beyond-engagement.com Facebook: https://www.facebook.com/BeyondEngagement Twitter: https://twitter.com/equinevalentina LinkedIn: https://www.linkedin.com/in/equinevalentina Instagram: https://instagram.com/valentinaeg/
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Taking Your Facebook Page to the Next Level, Advanced Facebook Workshop held at KOSBE Office in Kingsport, TN
- 1. Engagement Marketing M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com
- 3. Must See! Social Media Revolution 2015 #Socialnomics https://youtu.be/jottDMuLesU @EquineValentina http://beyond-engagement.com
- 4. What I do? Beginners: Set up Social Media Platforms Consultation for Businesses Do their Social Media Shh…Confidential Classes (for job security) Lessons for Individuals forced to do it (i.e. Clubs, Associations, Religious Committees) Diligent on Following up with Clients @EquineValentina http://beyond-engagement.com
- 6. Engagement Marketing Quick Response Consistent Extensive Research = Content Open convo with customers @EquineValentina http://beyond-engagement.com
- 7. Facebook 101 Have a plan (Who, What, When) Set up a Business Page, “Like” Fill in About Section completely Add pictures or albums Use Visuals (http://www.picmonkey.com/) Start adding “likes” of businesses: media, sponsors, HQ, corps to ENGAGE @EquineValentina http://beyond-engagement.com
- 8. @EquineValentina http://beyond-engagement.com Facebook Tactics Graphic Search Results Add visuals based on results Tagging others “Liking” & Commenting Quickly Reach paid Ads through Power Editor
- 14. What is Facebook PowerEditor? Google Chrome only Facebook.com/PowerEditor Targeted posts, From Email (Opt in Only) Audiences “Dark” Posts aka Unpublished Posts – to reach a select few Budgets start at $5 US @EquineValentina http://beyond-engagement.com
- 17. Love Email Marketing – Again! Email List Targetting (opt-in only) Reminders: 1. Open your Emails 2. Complete an action 1. Empty Cart 2. Answer a Survey 3. Complete an Entry to Contest @EquineValentina http://beyond-engagement.com
- 18. Email Marketing – Part TWO Use Excel, Mail Chimp, Even Phone Numbers Exclude Audiences Use Look-A-Like Audience @EquineValentina http://beyond-engagement.com
- 19. Engagement Goals Likes Engagement Call-to-Action (CTA) Book Now Learn More Contact Us Shop Now Sign Up Download @EquineValentina http://beyond-engagement.com
- 20. Get more “Likes” @EquineValentina http://beyond-engagement.com
- 21. Mobile – Engagement Example @EquineValentina http://beyond-engagement.com
- 23. Power Editor – Location & Employers @EquineValentina http://beyond-engagement.com
- 24. @EquineValentina http://beyond-engagement.com Power Editor – Adv. Targeting
- 25. @EquineValentina http://beyond-engagement.com Power Editor – Existing vs Dark
- 26. PowerEditor – Ad Placement @EquineValentina http://beyond-engagement.com
- 27. Facebook Bluetooth® Beacons "Facebook Bluetooth® beacons are free for you to use and help people see more information about your business whenever they use Facebook during their visit. Sign up to receive more info and request a beacon for your business." - See Link below: https://www.facebook.com/business/a/facebook- bluetooth-beacons @EquineValentina http://beyond-engagement.com Photo Credit: WSJ
- 28. Surprise & Delight! @EquineValentina http://beyond-engagement.com
- 30. More Reading How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day - http://www.entrepreneur.com/article/247191 WHAT ARE FACEBOOK DARK POSTS? - http://www.katielance.com/facebookdarkposts/ The Best Fonts & Colors in the Most Shareable Social Media Images - https://blog.bufferapp.com/how-to-create- shareable-social-media-images @EquineValentina http://beyond-engagement.com
- 31. More Reading, Part 2 How to use Power Editor to Ignite your Facebook Marketing -- http://www.businessesgrow.com/2014/06/24/po wer-editor/ 15 Ways to Use Facebook Custom Audiences - http://www.stateofdigital.com/15-ways-to-use- facebook-custom-audiences/ @EquineValentina http://beyond-engagement.com
- 32. Sources Photos from HubSpot on Slides: 19, 26, 28 Slide 11 – Mark Schaefer: businessesgrow.com @MarkWSchaefer @EquineValentina http://beyond-engagement.com
- 34. Let’s Connect! You can contact me through email: valentina@beyond-engagement.com Facebook: https://www.facebook.com/BeyondEngagement Search: Beyond Engagement - Social Media Solutions Twitter: https://twitter.com/equinevalentina LinkedIn: https://www.linkedin.com/in/equinevalentina Instagram: https://instagram.com/valentinaeg/ @EquineValentina http://beyond-engagement.com
Hinweis der Redaktion
- I’m here because of Twitter, back in 2011… Celebrating 3 Year in Business, biggest accomplishment is being nominated for 40 under Forty within a year of moving to the area bc of my pro-bono work with nonprofits
- Is this something that has happened to your company or organization? I see it happen a lot
- Here are a few points to make, use telephone and voicemail/emails that need to be responded to promptly or else your competitors will get the sale Long gone are the days of placing an ad in the newspaper and waiting to see what will happen next?
- Emphasis on getting your ducks in a row – (liking local tv stations, newspapers) for engagement for nonprofits to get media attention New product or service in the last year? New location? Explain the Tomy Thai example
- Graphic Search Results – Interests liked by fans of ____
- Identify Interests to cater to Facebook Post Content & Visuals Buyer Personals – Identify 3, In Real Estate: First Time Home Buyers, Families, Retirees
- The perfect companion to a novel? a piece of Bellafina chocolates!
- I’ve got bad news to share with you! “shocked to hear that by the end of 2015, FB reach is closing in to 0% “ Good News: I can help! Take out DD promp
- How I got started with PowerEditor – Lent, Dunkin Donuts, Receipt asking for email or was it my facebook interests?
- Do not boost, why? If you can reach targeted audiences like how DD did and make them feel special?
- Jennifer Golbeck (Oct 2013) discussed during a TedTalk about how Target sent a 15 yr old pregnant a flyer, 2 weeks before she told her parents, based on purchase history. Pregnancy Score – not only if they are pregnant but predict your EDD (based on purchases such as more vitamins, bigger bags to hold diapers?) Similar things happens in Social Media.
- Reach will be 0% by the end of the year on Facebook. These are the objectives of your Facebook Ad campaign
- 70% of US consumers are more likely to make a purchase based on a friend's social media updates – Mark Schaefer (added link on reading materials in last slides)
- Who are attracting? Mention Soccer Club Story
- 70% of US consumers are more likely to make a purchase based on a friend's social media updates – Mark Schaefer (added link on reading materials in last slides) Give example of Second Harvest and Farmer to Chef story, reaching corp exe that feel generous!
- Only reach a select few with this button
- Be sure to get yours if you have an actual store! Bring up the Tomy Thai example as you were going to Earthfare
- Surprise & delight – Now that you have the tools to reach the right your audiences. What are you going to do to Surprise & Delight your audiences? Give them a 15% promo to order chocolates
- Includes a boot camp program, perfect for new grads to women who need a boost, even retirees! Btw, Featured in Chapter 11