www.BrandedPR.net

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3. Get Branded
Public Relations
Public Relations is the art of conveying messages and analyzing trends to implement to the public through the media on
behalf of the client; with the intention of directing the public’s actions by influencing their opinions.
Brand Management
Brand Management is the application of marketing techniques to a specific product, product line or brand.
Public Relations
Brand Management
Tools
Definition
Strategic publicity campaigns, press releases,
Creates a complete understanding of what
media pitching and social media
the brand represents to the public
Promise
Target Publics
Develops what one should expect when they
Identify target audiences, key influencers, and
hear your brand's name; A good brand
opinion formers in three key areas:
promise elicits
feelings and feelings drive action
o Consumers –publics who receive the
Territory
newsworthy client items, either directly or
Assists clients with identifying the specific
indirectly
territory of their brand to ensure a uniqueness in
an often cluttered market
o Producers –publics who create the content to
Position
elicit consumer response and/or action
Implementation of key lifestyle marketing
activities,events, tie­ins and the like to keep
o Enablers­publics who establish the response to
brand promise top of mind within specific
content and generate support for the client
market territory.

4. !"#$%&"'(
Keshia Knight Pulliam | Wendy Williams Show
http://www.wendyshow.com/2011/04/12/keshia-knight-pulliam/
Keshia Knight Pulliam | VIBE.com
http://vibe.com/content/keshia-knight-pulliam-chats-house-payne-working-lance-gross-passion-cooking
Keshia Knight Pulliam | Rolling Out Cover
http://rollingout.com/covers/the-evolution-of-keshia-knight-pulliam/

5. !"#$%&"'(
Ludacris | Fox 5 Good Day Atlanta
http://www.myfoxatlanta.com/dpp/good_day_atl/5th-Annual-LudaDay-Weekend-20100902-gda-sd

6. !"#$%&"'(
Married to the MOB | Necolebitchie.com
http://necolebitchie.com/2010/07/28/quick- icks-d-woods-shanell-diamond-attend-mob-event/

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