2016-Top-Digital-Marketing-Books and Authors by Marty Terbrack

Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors
Contact Info: Marty Terbrack, c: 248.227.9914, e: mterbrack@comcast.net
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Updated: November 2016
Digital Marketing Books and Authors
Digital Competencies - Marty Terbrack
A creative director once shared with me, we “buy” brains and we “sell” brains. In my quest to stay abreast of the ever-changing
digital marketing landscape, I’ve daily been committed to continuously gaining insights from the world’s top digital minds in:
marketing, business, academia, technology, data science and marketing analytics through numerous channels.
I am always open to learning about Senior Digital Leadership opportunities that will enable me to leverage my deep hands-on
multidiscipline skill set with the most powerful digital platforms to partner with stakeholders to improve capability, optimize digital
experience and add value.
This document was created to enable talent evaluators gain insight into the depth of my skill sets and competencies, additional
assets, are available via my Slideshare and LinkedIn accounts.
This is a list of my personal collection of digital marketing books.
Categories of Study
Digital Business Strategies, Models, Platforms and Tactics, Changing Digital Landscape, Digital Strategies, Economics, Brain Science,
Human Communication, Decision Making, Story Telling, Brand Marketing, Digital Marketing, Usability, User Experience Design, Lean
UX, Mobile User Experience, Mobile Interaction Design, Graphic Design, Visual Storytelling, Interface Design, Ad Serving Technology,
Affiliate Marketing, E-Business & Ecommerce Management, Link Building, Content Marketing, Mobile Marketing, Adaptive Marketing
Experiences and Personalization,Search Marketing, Paid Search Marketing, Pay-Per-Click Advertising, Search Engine Optimization,
Direct Mail, Web Analytics, Marketing Analytics, Data Science, Data Analysis, Statistical Analysis, Data Mining, Predictive Analytics,
Predictive, Business Intelligence, Cognitive Computing, Optimization & Testing, Project Management, IT Management, Software
Development Life Cycle (SDLC), Management & Leadership, Six Sigma & Quality Management, Entrepreneurship & Venture Deals
Authors
Oliver Gassman, Choudary Sangeet, David Rogers, Marshall W. Van Alstyne, Seth Godin, Oliver Blanchard, Mark Penn, Charlene Li,
Josh Bernoff, Avinash Kaushik Adam Greco, Shane Atchison, Gregory Cristal, Eric T. Peterson, Jason Burby, Evgenii Prusskov, Ira
Kaufman, Frank Fiore, Shawn Collins, Dave Chaffey, Chris Horton, Jeffrey Rohrs, Eric Ward, Garrett French, Rachel Pasqua, Noah
Elkin, Cameron Banga, Josh Weinhold, Steve Krug, Lee Odden, Wayne Winston, Jakob Nielsen, Stephen Few, Kara Pernice, Erik
Qualman, Eric Siegel, Bob Gilbreath, Holger Rathgeber and Stephen Covey
Digital Business Strategies, Models and Platforms
 Platform Revolution, How Networked Markets Are Transforming the Economy--And How to Make Them Work for You, by
Sangeet Paul Choudary and Marshall W. Van Alstyne

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 The Business Model Navigator, 55 Models That Will Revolutionize Your Business, by Oliver Gassman
 The Digital Transformation Playbook, Rethink Your Business for the Digital Age, by David L Rogers
 Platform Scale, How an emerging business model helps startups build large empires with minimum investment,
by Choudary Sangeet
 Internet Business Models and Strategies, by Allan Afuah

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 Digital Marketing Integrating Strategy and Tactics with Values, by Ira Kaufman and Chris Horton
Adaptive Marketing, Digital Experience Optimization and Personalization
 Adaptive Marketing, Leveraging Real Time Data to Become a More Competitive and Successful Company, by Norm Johnston
Ad Serving Technology
 Ad Serving Technology, by Gregory Cristal

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Story Telling, Brian Science
 Marketing 3.0, From Products to Customers to the Human Spirit by Philip Kotler
 Made to Stick, by Chip Heath & Dan Heath
 Drive, by Daniel Pink

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 Your Brain at Work, by David Rock
Public Speaking
 TED Talks, The Official TED Guide to Public Speaking, by Anderson Chris
Brand Marketing, Content Marketing, Digital Landscape, Social Marketing and Public Relations
 Marketing 3.0, by Philip Kotler
 New Rules of marketing & PR, by David Meerman
 Content Rules, by Ann Handley & C.C. Chapman
 The New Influencers, by Paul Gillin
 The Next Evolution of Marketing, by Bob Gilbreath
 Tribes, by Seth Godin
 Purple Cow, by Seth Godin
 Meatball Sundae, by Seth Godin

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 Permission Marketing, by Seth Godin
 Microtrends, by Mark Penn
 Groundswell, by Charlene Li & Josh Bernoff
 Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing, by Atchison Shane
 Audience Marketing in the Age of Subscribers Fans and Followers, by Jeffrey Rohrs
 Customers are People, by John McKean

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Content Marketing
 The Power of Visual Storytelling, by Ekaterina Walter & Jessica Gioglio
 Global Content Marketing, by Pam Didner
 Optimize, by Lee Odden

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Graphic Design, Usability, User Experience Design Don't Make Me Think, by Steve Krug
 Don’t Make Me Think, A Common Sense Approach to Web Usability, by Steven Krug
 Eye Tracking Web Usability, by Jakob Nielsen & Kara Pernice
 Designing Interfaces, Principles and Patterns for Rich Interactions, by Jenifer Tidwell
Information Architecture, by Pete Morville

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 Essential Mobile Interaction Design, by Cameron Banga & Josh Weinhold
 LeanUX, Applying Lean Principles to Improve User Experience, by Jeff Gothelf and Josh Seiden
 Responsive Web Design, by Ben Frain
 Adobe Photoshop Classroom in a Book
 Adobe Illustrator Classroom in a Book
 Adobe InDesign One on One
Mobile Marketing & Mobile Interaction Design
 Mobile User Experience: Patterns to Make Sense of it All, by Morgan Kaufmann
 Mobile Marketing, An Hour a Day, by Rachel Pasqua & Noah Elkin

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 Mobilize, by Rana Sobhany
Social Media Marketing
 500 Social Media Marketing Tips, by Andrew Macarthy
 Socialnomics, by Erik Qualman
 Social Media ROI, by Oliver Blanchard
 Social Media Metrics, by Jim Sterne

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 Social Media Marketing Book, by Dan Zarrella
 Social-Marketing-to-Business-Customers-by-Paul-Gillin-and-Eric-Schwartxman

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Web Analytics, Marketing Analytics, Tag Management Systems, Data Science, Data Management Platforms, Data Analysis,
Statistics, Data Visualizations, Business Intelligence (BI), Predictive Analytics, and Cognitive Computing
 The Adobe SiteCatalyst Handbook, by Adam Greco
 Adobe Analytics, Marketing Analytics and Reports, by Shane Closer
 Adobe Analytics Classroom in a Book for SiteCatalyst, by Vidya Subramanian
 Does It Work, by Jason Burby & Shane Atchison
 Actionable Web Analytics, by Jason Burby & Shane Atchison
 Cult of Analytics, by Steve Jackson

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 Web Analytics 2.0, by Avinash Kaushik
 Web Site Measurement Hacks, by Eric T. Peterson
 The Big Book on KPI’s, by Eric T. Peterson
 Statistical Analysis, by Conrad Carlberg
 Marketing Analytics, Data Driven Techniques with Excel, by Wayne Winston
 Marketing Metrics, by Paul Farris Neil Bendle Phillip Pfeifer & David Reibstein
 Data Science for Business, by Foster Provost and Tom Fawcett
 Data Mining Techniques for Sales Marketing & CRM, by Gordon Linoff & Micheal J. A. Berry
 Data Preparation for Mining, by Dorian Pyle

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 Data Analysis Using SQL and Excel, by Gordon Linoff
 Predictive Analytics, by Eric Siegel
 Visualize This, by Yau Nathan
 Now you See It, Simple Visualization Techniques for Quantitative Analysis, by Stephen Few
 Show Me the Numbers, Designing Tables and Graphs to Enlighten, by Stephen Few
Digital User Experience Testing & Optimization

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 Always be Testing, by Bryan Eisenberg & John Quarto
 Landing Page Optimization, by Rich Page & Maura Ginty
 You Should Test That Conversion Optimization, by Chris Goward
Visual Storytelling, Presentation, Training Course Design
 Presentation Thinking & Design, by Ed Gruwez
Display Advertising, Paid Search Marketing, Search Engine Optimization, Link Building and Affiliate Marketing

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 Ultimate Guide to Pay Per Click Advertising, by Richard Stokes
 Advanced Google AdWords, by Brad Geddes
 Search Engine Optimization, by Jennifer Grappone & Gradiva Couzin
 Ultimate Guide to Link Building, by Eric Ward & Garrett French
 Google Advertising Advanced Search Exam Prep Guide, by Keith Penn
 Affiliate Marketing Program Management, by Evgenii Prusskov
 Successful Affiliate Marketing for Merchants, by Frank Fiore & Shawn Collins
E Business and Ecommerce Management
 E Business & E Commerce Management, by Dave Chaffey | DaveChaffey

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IT, Project & Portfolio Management, Software Development Life Cycle (SDLC)
 A Guide to the Project Management Body of Knowledge (PMBOK)
 Portfolio Management, by Bryan Maizlish & Robert Handler
 Web Project Management, by Ashley Friedlein
 Software Project Survival Guide, by Steve McConnell
 Project Planning, Scheduling and Control, by James Lewis
 Scrum A Breaktakingly Brief and AGILE Introduction, by Chris Sims & Hillary Louise Johnson
 Marketing Plans by Malcom McDonald
Business Management, Leadership & Innovation
 7 Habits of Effective People, Stephen Covey
 Managing Customers through Economic Cycles, by John McKean
 Influencer, The Power to Change Anything, by Kerry Patterson, & Joseph Grenny
 Top grading, by Bradford Smart

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 The Second Curve, managing the Velocity of Change, by Ian Morrison
 Fit in Stand Out, by Blythe McGarvie
 Our Iceberg is Melting, by Holger Rathgeber
LEAN, Six Sigma & Quality Management Principles
 Statistical Analysis, by Conrad Carlberg
 Winning the War on Waste by William Conway
Entrepreneurship & Venture Deals
Venture Deals, be smarter than your lawyer and venture capitalist by Brad Field and Jason Mendelson
Please feel free to recommend additional titles
Martin A. Terbrack
For additional Insights: LinkedIn: linkedin.com/in/martyterbrack, Slideshare: slideshare.net/martyterbrack
Resume, Qualification Summary, Profile Summary, Bio, Community Service Recognition,
Addendums: List of 150+ Digital Marketing Books, List of 150+ Digital Certifications and Courses, Marketing Analytics Experience
Automotive Industry Experience, STAR Interview Scenarios
Case Studies:
Personalization & Digital Experience Optimization with Microsoft Surface
Building a Marketing Analytics, Platform & Experience Optimization Practice for Microsoft and HCL Technologies
State Farm Competitive Intelligence & Data Analysis provides waterfall of enhancements
American Airlines Homepage Optimization yields conversion lift

2016-Top-Digital-Marketing-Books and Authors by Marty Terbrack

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2016-Top-Digital-Marketing-Books and Authors by Marty Terbrack