1. Marketing Plan NewVision 1

2. Represented to: Eng Dalia Rasmy. Represented by: SakerHamdySolimanAbaza Yasser Soltan Rami Sayd Mohammed Talaat 2

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6. Situation Analysis.

7. SWOT Analysis.

8. Marketing Goals & Objectives.

9. Marketing Strategies.

10. Marketing Implementation.

11. Budgeting.

12. Evaluation & Control.5 Agenda

14. We are the leader of it in the market

15. We are trying to increase our market share in selling laptops

16. The new features of our product like

17. Easy holding

18. Power saving

19. Multiuse purposes

20. And we are willing to add new features like solar power

21. Finally we are making a marketing plan to promote it and a plan for implementing this strategy

22. Our marketing budget is about $50,000.

25. Mission 9 To produce new features to facilitate using laptops in different ways with nothing, we translate these advanced technologies into value for our customers through our professional solutions and services worldwide.

27. We produce a lot of types of laptops that compete with other companies as “ Toshiba , HP … “

28. Market is very strong because new technology attacks it and the successful company tries to implement its

30. We already target the companies and governments then we will extended to include the IT students and business men as the rolltop is small and easy to be carried

31. Distributors

33. We have 21% of the market share and by the rolltop we will gain more 15% to reach 36% of the market

34. Competitors

35. Our competitors are very strong and demoniate the market

36. But we will compete the by the rolltop as we are the leader in this field.

37. Climate

41. SWOT Analysis Strengths: We have a new technology in laptops manufacturing. We develop fast and high efficient laptops with variety of configurations. Our rolltop can be held anywhere, durable and reliable, suitable for youth and fast life style. Our products will have a beautiful design and durable it will be the favorable laptop for youth. Alliance with HP and Microsoft. Important competitive capabilities ,as rolling laptops is a new technology and our configurations contain two quad core processors. We have customer service distributed all over the country. 16

42. SWOT Analysis Weakness: The rolltop is a new technology. High unit cost due to production cost. We are working in laptops only. 17

43. SWOT Analysis Opportunities: Our Multilanguage website. Rolling laptops. Problems in other laptop companies. Green it trend. Power saving and solar cell charging technology. 18

44. SWOT Analysis Threads: Other companies new technology. Costs of computers and laptops decreased so we have to decrease our unit cost. Is our new technology acceptable? 19

47. Objectives 22 The company will open R&D institute for research and develop new features. The company will provide a lot of new features to meet customer needs and open customer service center all over the world. The company will increase production, distribution and sales and make contract with multinational organizations and companies.

49. We also will use “SO strategy” in our marketing plan

52. Product Varity of features.

53. Different Designs.

56. TV Ads.

57. Press Ads.

58. Billboards.

65. Companies (Laptop Free),

66. IT (Software Package),

67. Individual (Bikes).33

68. 34

69. Evaluation & Control Marketing offices. Customer service offices. Organizing campaign to know what customers need. Hire an expertise it sales staff. Give training for customer service team. Meeting every Tuesday to discuss current position. Informing R&D stuff about customers need. Allocate a tentative, overall budget to marketing or the marketing department. Divide the tentative communications budget on a provisional basis among advertising, sales promotion, personal selling, and public relations and publicity. Outsourcing (if needed). 35

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