The Great Talent Hunt: Building Your Qualified Technician Workforce

[ Software for the Workforce on the Move ]
The Great Talent Hunt: Building Your
Qualified Technician Workforce

What You’ll Find Inside
I. The demand for qualified service technicians is on the rise
II. How to overcome the growing skills gap and recruit workers
III. Strategies for targeting skilled workers
IV. Step-by-Step system for hiring the best candidates
V. Keeping qualified workers on your team

Let’s state the obvious…service organizations depend on qualified field
technicians.

Let’s state the obvious…service organizations depend on qualified field
technicians.
But they’re getting harder and harder to find.

And with fewer young people entering
technical fields, demands in the service
industry have sky-rocketed…
Leaving thousands of vacant positions
and field service organizations unsure of
where the next wave of skilled technical
workers will come.

In fact, according to the Association of General Contractors (AGC)
of America’s 2014 Construction Industry Hiring and Business
Outlook, two-thirds of construction firms report they are having
trouble finding qualified workers to fill positions.

So what makes qualified technicians so hard to find?

So what makes qualified technicians so hard to find?
Good
question!

All field service technicians, regardless of industry, must be able to work
independently with little supervision and manage multiple service calls.

And strong technicians must also have high-level technical skills which
they can use to diagnose and solve complex problems in their industries.
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Dave Edwards from
Mustang CAT admits, “From
an HR standpoint, our
biggest need is for qualified
technicians. This trend has
been going on for several
years.”

The fact remains that service organizations are scrambling to
attract young, skilled workers to prepare for the ongoing gap in
qualified workers.
And for good reason…

According to Mustang CAT, “CAT dealerships around the world
will need to hire an additional 45,000 Service Technicians in the
next 5 years to meet customer demands.”
I. Demand for Skilled Technicians on the Rise

Furthermore, The Bureau of Labor Statistics forecasts faster than
average job outlook for general field service technicians.
Technicians with formal training and advanced skills will have
greater opportunities, as will those who work in computer-
related or niche industries, such as heavy equipment repair.

Seems like finding the needle in the haystack? Not if you go
about it the right way…

II. How
to Overcome the
Growing Skills Gap
and Recruit Workers

While it’s true that finding qualified workers can come with
challenges, many industry leaders are getting a leg up by
investing in the next generation of workers
II. How to Overcome the Growing Skills Gap and Recruit
Workers

Companies in need of skilled
technicians are supporting training and
certification programs like the CAT
dealer prep program, ThinkBIG, to train
skilled workers and fuel the future of
field service.
Workers

These programs not only increase the talent pool, but make the
service technician career track an appealing one for younger
workers
Workers

Not convinced? Take it on the word of
ThinkBIG Alum, Mason Sydow:
Workers
“I get a lot of satisfaction from
dealing with the customers. They
get to know you and you get to
learn a lot of different industries.
It’s gratifying to see something go
from start to finish.”

Workers
By recognizing the
shifting recruitment
culture.
So how can companies
identify and attract
those skilled
candidates to fill the
growing number of
technician vacancies?

Changing your recruitment strategy could even result in 75%
more candidates to consider and obtaining those candidates 50%
faster than by using traditional recruitment methods.
Workers

Workers
The new skilled technician workforce knows they have valuable skills
and won’t be swayed by just anything. Positioning yourself in the right
light is now more important than ever.

III. Strategies for Targeting
Skilled Workers

1. Market your company and hype up your
industry
III. Strategies for Targeting Skilled Workers

Get your name in front of employees and project a brand image that
potential employees want to be part of.
For example, market yourself as a cutting edge service company that
uses the latest technology and strategies to draw more motivated
workers who want to work for a leading company.

2. Make it easy to navigate your website and
find career information

One of the biggest mistakes companies make—hiding career
information on a difficult to navigate website—is also one of the easiest
to fix.
Make your job ads prominent on the front page of your website and the
company homepage simple and easy to navigate.
APPLY HERE!

3. Incorporate social efforts into your
recruitment strategy

Build a social presence to help you connect with a younger audience
and create a consistent brand across channels that communicates what
it would be like to work at your company.
And have current employees share job openings with family and friends
so you have personal, direct messages vouching for your company.

4. Go Mobile

More and more people are using their smart phones and mobile devices
to do everything, and especially young technical workers.
If you want to meet new candidates at their level, make sure your job
ads are optimized and available through mobile.

The companies that are successful in the
new recruitment landscape are willing to
change to appeal to the modern job seeker.

And once you pique candidate interest?

And once you pique candidate interest?
Seal the deal!

IV. Step-by-Step System for Hiring the Best
Candidates
Courtesy of BirdDog

Determine your hiring budget: Figure out how much you have to pursue
various recruitment tactics and stick to the budget.
IV. Hiring the Best Candidates

Set a timeline: Know when you want new employees to start and how
aggressively you should be recruiting.

Outline the skills and traits you want in
an employee: Know what you’re looking
for when you start recruiting so you can
target the right candidates.

Find strong candidates through area technical schools and prep
programs: Stop by area technical schools, which are breeding grounds
for the next generation of field service workers

Stand out in the interview: Because the demand for service technicians
is so high, you need to impress them as much as they need to impress
you. Stand out by emphasizing something strong about your company
like a fun atmosphere or top of the line field service software.

Make a strong offer: Offer the best candidates a strong salary with
plenty of benefits; in other words: make them an offer they can’t refuse.

With these steps and strategies you’ll certainly find yourself with an
influx of the best and brightest in your ranks.

With these steps and strategies you’ll certainly find yourself with an
influx of the best and brightest in your ranks.
But it’s important to realize that you need to uphold your end by
ensuring a fulfilling career for your technicians.

V. Keeping Qualified Workers on Your
Team

Providing continuous training for your technicians will help them master
various repairs, solidify their understanding of the operation and ensure
they have the skillset needed to fulfill SLAs.
V. Keeping Qualified Workers on Your Team
To teach new topics quickly, host a newsletter, weekly bulletin, or
company blog that details trending product issues and provides
instructions/tools needed to address those issues.

Your customers will appreciate the consistency and professionalism,
because technicians who are able to relate to, converse with, and
explain complex technical problems become invaluable resources.

Making your technicians’ jobs easier and work-lives happier will also aid
in retention and customer satisfaction as well.
Investing in a service management application and mobile solution
allows your techs to work better and faster.

Retaining technicians and preparing them with the right training and
tools will help them know they’re appreciated, and they’ll repay you
with their hard work and loyalty.

Lets face it…

Lets face it…
With the demand for service technicians so high, it’s
unrealistic to expect quality workers to just show up
on your door step.

But with the tools to attract and retain skilled workers in your arsenal,
your service organization will be well on its way to becoming an
industry leader for years to come.

But with the tools to attract and retain skilled workers in your arsenal,
your service organization will be well on its way to becoming an
industry leader for years to come.
Taking the steps laid out in this presentation is the best way to make
sure your service department is ready with technicians to keep up with
the demand!

Finding the keys to building a strong workforce doesn’t stop
here, take the next step and learn more:
Service Technician Careers: A Guide to Finding, Hiring, and
Retaining Top Field Workers

The Great Talent Hunt: Building Your Qualified Technician Workforce

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