9. 1 2 3
An approach best applied in the real-time context of
Social Media
10.
11. When news of Prince Harry’s Las
Vegas scandal broke, Lynx immediately
created content around the story,
naturally inserting the brand into the
conversations
12. After reports came out that Felix
Baumgartner successfully completed
his “space jump”, Kit Kat launched its
product with a balloon and camera –
using the photos as content for their
social platforms
13.
14. Creating content around a predicted news-worthy event.
Anticipating news that may come out of those events.
15. JetBlue decided to take
advantage of the recent
outburst of voters who planned
to leave the country if their
candidate lost .
By voting in a simple
application, “losers” would get
a chance to fly in any
destination carried by JetBlue.
16. Sting Energy Drink jumped on Manny Pacquiao’s doping allegation news
by planting a fabricated news conference supported by digital PR that
revealed it was Sting and not steroids that was behind Manny’s power
punches.
18. Because the brand is in sync
with popular conversations – it
can spill over into your brand’s
platform , which has proven to
be pivotal in spiking your brand
community’s engagement
metrics
