This document provides an overview of a presentation given by Jon Quinton at SMX Stockholm 2013. The presentation addressed four main topics: 1) Analyzing which sections of a website are most used, 2) Improving site structure, 3) Understanding popular content, and 4) Evaluating link building efforts. It concludes by summarizing key takeaways and providing contact information for further discussion.

1. SMX Stockholm 2013
Jon Quinton
UK Agency Manager, SEOgadget

3. 1. What sections of my
site are working harder
than others?

8. 2. How can I improve
my site structure?

13. 3. What content are
people talking about?

18. 4. Is my link building
working?

22. 4. Pulling it all together

23. Useful

25. Key Takeaways

27. jon@seogadget.com
makes no warranties, express, implied or statutory, as to the information in this presentation.