2. We
will
see
today
an
overview
of
the
FRESH
Conference
social
media
strategy
and
the
ReFRESHing
Social
Media
Guide
Tips
and
tricks
on
how
to
use
some
of
the
main
Social
Media
Channels
available
on
the
market
PracBcal
examples
of
The
FRESH
Conference
case
to
be
immediately
applied
to
your
event
3. Social
Media
for
meeBngs
and
events
are
very
important
communica+on
channels…
To
recruit
parBcipants,
speakers
and
sponsors
To
create
a
community
and
a
buzz
around
your
event
To
keep
your
followers
updated
and
to
interact
with
your
audience
in
real
Bme
…especially
if
the
event
you
are
organizing
is
a
Hybrid
one….
as
it
was
FRESH
in
2013
Social
Media
for
mee+ngs
and
events
4. The
Fresh
Conference
is
an
annual
conference
dedicated
to
mee+ng
professionals.
The
FRESH
Conference
5. The
FRESH
Conference
themes
2012
Process, tech tools
and techniques
2014
Human tools, the
professionals
2013
Conceptual tools
(meeting formats,
concepts etc.)
7. The
biggest
fear
of
meeBng
professionals
is:
the
+me
and
budget
needed
to
manage
this
channels
How
to
help
them
to
solve
this
problem
and
to
be
connected
with
us?
Social
Media
for
mee+ngs
and
events
8. The
reFRESHing
Social
Media
Guide
The
guide,
published
on
Slideshare,
is
freely
downloadable
and
it
is
an
interac+ve
pdf,
so
you
can
scan
QRcodes
and
click
all
the
links
you
find
in
it.
www.slideshare.net/MeeBngSupportInsBtute/refreshing-‐social-‐media
9. Valuable
content
=
examples
and
Bps
for
MeeBng
professionals
on
how
to
set
up
their
own
conference
social
media
strategy.
Purpose
of
FRESH
Social
Media
Guide
To
give
instrucBons
on
how
to
use
social
media
for
and
at
the
Fresh
Conference
To
drive
visits
to
our
website
and
our
social
media
channels
sharing
“valuable”
content
in
order
to
create
buzz
around
it.
10. Our
target
Who
is
The
FRESH
Conference
Community?
Skilled
and
passionate
internaBonal
team
InfluenBal
thought
leaders
as
speakers
The
most
innovaBve
companies
connected
to
the
meeBng
industry
as
sponsors
A
tribe
of
meeBng
and
event
professionals
11. The
structure
of
the
Guide
Introduc+on
about
the
strategy
and
3
sec+ons
dedicated
to
every
social
media
channel:
1. Linkedin
for
conference
-‐
How
can
you
use
it
+
Steps
to
take
2. Our
SM
profiles
3. Tips
to
facilitate
the
interacBon
Linkedin for conference
How can you use it
LinkedIn is the most important social network for meeting professionals. With 85
million LinkedIn users, we can assume that virtually the majority you want to
connect with in the Meeting Industry is there. For conferences Linkedin is a
superb tool.
Steps to take
1. Set up a Linkedin profile for the meeting owner and create a community
connecting with the target audience of your conference.
2. Set up a company page for the meeting owner and promote it posting an
update about it even throughout other social media.
3. Create a product for your conference in your company page. You can link
the website, add a promotion with a discount code or a prize and do not
forget to ask for a recommendation by your speakers, sponsors, previous
year attendees or team and supporter. Visit ours: http://linkd.in/SRGYZS
4. Join Linkedin groups focused on topics related to your conference and
joined by the target you selected as your future attendees (remember to
respect the etiquette of not posting promotional updates in groups. Share
only valuable information of interest for the specific group).
Linkedin
Our profile is:
MEETING SUPPORT INSTITUTE
Interact with us!
Scan the QRcode or simply click the links to connect with us
or follow us.
You can connect with the Meeting Support Institute
Linkedin profile here:
http://www.linkedin.com/in/meetingsupportinstitute
And follow the Meeting Support Institute company
page here:
http://www.linkedin.com/company/meeting-support-institute
scan & connect
scan & follow
Linkedin tips:
Connect with our Linkedin profile or follow our business page: there
you will find some of the most important updates and news we share.
Suggest and re-share all the contents that are valuable for you or for
your network.
Recommend to us interesting meeting and event professionals to
connect with and introduce Meeting Support Institute to those
meeting professionals you think can be interested in what we do.
If you think it is useful, in the business page of the Meeting Support
Institute recommend the Fresh Conference, you can find it in the
products section.
We are part of many Linkedin groups related to the Meeting Industry.
Support us by sharing the news or commenting our discussions in your
specific groups.
12. Useful
content
drives
viewers
ReFRESHing
Social
Media
drummed
up
a
great
interest
and
it
has
been
shared
and
reshared
several
+mes.
More
than
1000
views
in
7
Days
14. Sugges+ons
for
your
conference
Create
a
website,
a
blog
or
a
landing
page
for
your
conference.
Add
the
social
media
buVons
in
a
visible
place
of
the
main
page
to
facilitate
your
visitors
to
like,
follow
or
share
your
conference.
Set
up
all
the
social
media
profiles
according
to
your
audience
preferences
and
your
conference
objecBves.
Differen+ate
the
content
as
much
as
possible
and
share
it
in
different
moments
of
the
day,
according
also
on
the
different
Bme
zones
of
your
audience.
15. Linkedin
for
your
conference
Million
LinkedIn
Users
LinkedIn
is
the
most
important
social
network
for
mee+ng
professionals
With
200
million
LinkedIn
users,
we
can
assume
that
virtually
the
majority
you
want
to
connect
with
in
the
MeeBng
Industry
is
there.
For
conferences
Linkedin
is
a
superb
tool.
16. Linkedin
for
your
conference
Linkedin for conference
How can you use it
LinkedIn is the most important social network for meeting professionals. With 85
million LinkedIn users, we can assume that virtually the majority you want to
connect with in the Meeting Industry is there. For conferences Linkedin is a
superb tool.
Steps to take
1. Set up a Linkedin profile for the meeting owner and create a community
connecting with the target audience of your conference.
2. Set up a company page for the meeting owner and promote it posting an
update about it even throughout other social media.
3. Create a product for your conference in your company page. You can link
the website, add a promotion with a discount code or a prize and do not
forget to ask for a recommendation by your speakers, sponsors, previous
year attendees or team and supporter. Visit ours: http://linkd.in/SRGYZS
4. Join Linkedin groups focused on topics related to your conference and
joined by the target you selected as your future attendees (remember to
respect the etiquette of not posting promotional updates in groups. Share
only valuable information of interest for the specific group).
17. Linkedin
for
your
conference
Linkedin tips:
Connect with our Linkedin profile or follow our business page: there
you will find some of the most important updates and news we share.
Suggest and re-share all the contents that are valuable for you or for
your network.
Recommend to us interesting meeting and event professionals to
connect with and introduce Meeting Support Institute to those
meeting professionals you think can be interested in what we do.
If you think it is useful, in the business page of the Meeting Support
Institute recommend the Fresh Conference, you can find it in the
products section.
We are part of many Linkedin groups related to the Meeting Industry.
Support us by sharing the news or commenting our discussions in your
specific groups.
18. Linkedin
tools
for
mee+ngs
and
events
The
products
feature
on
the
company
page
22. Linkedin
tools
for
mee+ngs
and
events
Use
LinkedIN
polls
to
design
the
sessions
based
on
your
audience
effec+ve
needs
23. For
conferences,
Twi_er
is
today
one
of
the
most
powerful,
popular
and
effecBve
tools
in
spreading
the
message
beyond
the
meeBng
itself.
TwiVer
for
your
conference
It
allows
you
to
interact
with
p a r B c i p a n t s
o r
p o t e n B a l
parBcipants
in
real
Bme,
with
the
same
immediacy
of
text
messages
but
with
a
much
broader
exposure.
24. Set
up
a
TwiVer
profile
for
the
conference
(3
info
are
essenBals:
date
of
the
conference,
place
and
website.
TwiVer
for
your
conference
25. Create
a
#hashtag
Use
the
#hashtag
to
follow
what
people
say
about
your
conference
and
to
interact
with
them,
to
obtain
analy+cs
or
to
keep
your
a_endees
informed
with
a
twiVer
wall.
Create
a
community
Give
credits
TwiVer
for
your
conference
Let’s have a
conversation!
#FRESH14
26. Tweet
about
and
with
the
Fresh
Conference
using
the
official
hashtag
#FRESH14
and
our
accounts
@freshconference
&
@msimee+ngs;
we
are
always
available.
Retweet
all
the
info
we
share
that
is
useful
to
you,
but
don’t
do
it
immediately,
if
you
wait
1hr
or
more
you
enlarge
the
audience
significantely
Men+on
us
in
your
#FF
Follow
Fridays
or
create
a
list
“cool
conferences
to
a_end”
;)
and
add
us!
Recommend
to
us
int erest ing
meet ing
and
event
professionals
to
follow
Use
also
other
hashtags
while
twee+ng
about
FRESH
to
engage
other
eventprofs.
Examples:
#eventprofs
#meeBngprofs
#MPI
#PCMA
#meeBngplanners
#eventplanners
as
well
as
the
event/
tradeshow
happening
at
that
moment
eg.
#EIBTM
#IMEX.
scan & tweet
TwiVer
Tips
28. Facebook
for
you
conference
Facebook for conference
How can you use it
For many meeting professionals Facebook is mostly a personal social media.
However, for conferences, they love to use it to stay tuned with all the content to
share: they also reshare useful links and they love to tag themselves in the event
pictures.
Steps to take
1. Set up a Facebook page and/or an event page for the conference
2. With your personal account, invite your meeting profs friends to like your
page or share it as your profile status.
3. Be sure to link the social media buttons of your conference website to the
facebook page.
4. Allow comments to everyone but moderate the posts of other Facebook
users to your wall.
5. Share valuable content possibly different from what you shared in the other
social media. Do not TAG anyone in the pictures you share, on the contrary
ask them to TAG themselves. Engage!
29. Facebook
for
you
conference
Facebook tips:
Support our updates liking and re-sharing them when you think they are
interesting or useful.
Invite those meeting and eventprofs friends you think could be interested in
what we do or in confirming their participation to the Facebook event.
Recommend to us other connections of colleagues who could be interested
in attending the Fresh Conference
Post news, pictures and videos about you and the Fresh Conference on
our wall.
Share your most memorable moments before, during and after the Fresh
Conference and tag yourself.
Are you a speaker or a sponsor? You can post videos, abstracts and previews
of your FRESH presentation or about your company.
Engage the community with quiz, polls and games.
30. Facebook
for
you
conference
Engage
the
community
with
quizzes
and
games
31. Google+
for
your
conference
Google+ for conference
How can you use it
For many meeting professionals Facebook is mostly a personal social media.
However, for conferences, they love to use it to stay tuned with all the content to
share: they also reshare useful links and they love to tag themselves in the event
pictures.
Steps to take
1. With your personal account set up a Google+ page and/or an event page for
the conference and share it with your meeting profs circles.
2. A page cannot add to a circle a personal profile. Google+ has the same limits
as a Facebook page; therefore be sure to link the social media buttons in
your conference website.
3. Create a Community for your conference and interact with the members:
open hangouts to discuss and share info and to receive useful input from
meeting professionals. Keep it alive!
4. Share useful and unique content, interact with members, +1 their good posts
and moderate your space.
33. Google+
for
your
conference
Google+ tips:
Support our updates giving “+1” (the same as the “like” button in Facebook)
and re-share them when you think they are interesting or useful.
Invite other meeting and event professionals to join the conversation
adding the the Meeting Support Institute page to their circles or to be member
of the Fresh Conference community.
If you are already a member of our community share your experience and
expertise with the other members, keeping the conversation alive.
Post news, pictures and videos about your most memorable moments before,
during and after the Fresh Conference.
Our speakers and sponsors are welcome to share content about their FRESH
presentation or about their companies.
Engage the community with quiz, polls and games.
34. Pinterest
for
your
conference
Pinterest for conference
How can you use it
Pinterest is a pinboard-style social photo sharing website that allows users to
create and manage theme-based image collections such as events, interests,
hobbies, and more. Pinterest drive a lot of traffic to your conference website.
Steps to take
1. Set up your conference “business profile” adding an effective description
with the date of the event, the logo, the website and the location.
2. Create well-organized and relevant “boards”; categorize them according to
the needs of your conference and include descriptions with keywords. We
have one board for The FRESH Conference news, one dedicated to our
sponsors, one for the past edition of the conference and one for the social
media posts.
3. Create a network following other meeting professionals Pinterest users or
their boards and start pinning and re-pinning. See also the Pinterest etiquette.
4. You can pin (pin is a share button) a website adding a pin button to your
browser bookmarks bar. Some social media content and non-html websites are
not pinnable.
35. Pinterest
for
your
conference
At
the
moment
we
have
4
boards
FRESH
Conference
NEWS
FRESH
Conference
Social
Media
posts
Fresh
Conference
Sponsors
Fresh
Conference
-‐
past
edi+on
(January
2012)
36. Vimeo
and
YouTube
for
your
conference
Vimeo and YouTube for conferences
How can you use it
Youtube and Vimeo are powerful channels to share video contents.
They have the double function to give you visibility and to enlighten the sharing of
bulky content. You can embed videos in your website and share in other social
media a simple link to this content.
Steps to take
1. Set up your Youtube and/or Vimeo channel with logo, description and link to
your website
2. Upload your content. You can share:
Interviews with speakers and preview of their presentation before the
the conference
The presentation speakers give at the conference and other video
comments
Partners and sponsors promotional videos and interviews
37. Slideshare
for
your
conference
Slideshare for conferences
How can you use it
You can use SlideShare to share any presentation files or documents
related to the conference. You can then embed them in your event
website and/or share the link in other social media.
Steps to take
1. Set up your Slideshare with logo, description and link to your website
2. Collect all the slides from the speakers attending your conference,
presentations from your partners and sponsors, any other useful abstracts or
documents and upload them to SlideShare space.
3. Link social media channels among them. For example in your Linkedin
profile you can show the slides you’ve uploaded in your Slideshare channel.
4. Embed the slides in your conference website and promote the page on
the other social media channels.
38. Prizes
The Fresh Conference
will take place in Copenhagen, 13-15 January 2013
+ 1 optional day of training the 16th.
If you can come, don’t miss it.
If you cannot come, attend it remotely connecting to:
www.thefreshconference.com
Thank you for downloading the guide: your prize is a 20% discount on the
registration fee using this code: smc-FRESH13-buyer-20%
ACTION REQUIRED:
Enjoy!
icon set: Jurgen Appelo
39. The
FRESH
Conference
in
2014
The
next
Fresh
Conference
will
take
place
in
Copenhagen,
the
26-‐28
January
2014
www.thefreshconference.com
43. Avoid
to
share
the
same
promo+onal
message
in
every
social
media
channel
set
up
for
your
event….
Be
smart
44. Reflect
on
how
important
is
a
personal
message,
with
your
name
on
it,
instead
of
an
auto-‐reply
machine
Avoid
auto-‐reply
45. Make
it
personal
Use
your
real
name
and
voice
Interact
with
your
audience
Some
recommenda+on
46. How
did
you
solve
this
problem?
Did
it
happen
to
you?
Sharing
solu+ons
47. Toolbox
Kit
Mee+ng
professionals
need
an
integrated
toolbox
kit
of
web
and
mobile
apps
to
manage
every
aspect
of
an
event
48. But
it
is
plenty
of
tech-‐tools
and
apps
out
there
How
to
choose
how
your
tools
49. Managing
Social
Media
HootSuite
HootSuite
allows
you
to
send
and
schedule
TwiVer,
Facebook,
LinkedIn,
and
Foursquare
updates,
track
click
stats,
and
set
up
tracking
columns
to
monitor
keywords,
hashtags,
and
lists.
You can reach more
people differentiating
the times of your
tweets!
50. podio.com
Project
and
event
management
Podio
Podio is the collaborative work platform where you can build
your own work apps - based on your own processes and
workflows - and use them instantly on your iPhone or iPad.
52. Scheduling
tweets
for
presenta+ons
Backdraft
Backdraft is a new free iPad app that enables you to write
tweets in advance, and then releases them while you are
giving a presentation.
53. Timer
with
hashtag
and
twiVwall
LTTimer ~for short presentation~
LTTimer is a timer application, and can be viewed hashtags Tweet.
Was made for a "Lightning Talk" (a short presentation).
54.
.
Projectorfy
PROJECTORFY
is
an
iPad
app
used
to
run
live
events
on
a
tv
screen,
projector,
or
any
output
device.
Create
live
polls
that
a_endees
can
vote
for
using
their
mobile
device
and
see
the
results
live
during
the
event.
Tweet
wall
and
live
polls
Project
a
tweetwall
s h o w i n g
e v e n t
specific
hashtags
or
current
trends
-‐
look
up
#projectorfyme
as
an
example.
Display
Btle
and
body
slides
on
the
fly
making
any
event
engaging
and
interacBve.
55. Webcast
the
event
Event-Cast
With Event-Cast webcasting your events is fast, easy, and
inexpensive. From baseball and football to school plays and
special events and more, Event-Cast allows you to webcast your
local events live on the Internet. And now with the Event-Cast app,
webcasting your event is even easier. Event-Cast turns your
phone into a mobile broadcast studio.
56. Live
audio
broadcast
Soundcloud
SoundCloud is the world’s leading
social sound platform, with over ten
hours of music & audio posted every
minute. Tap into a world of fresh new
audio; find great new music,
comedy, news and more.
57. Live
audio
broadcast
Spreaker Radio and podcast
recorder
With Spreaker you can record your own
podcasts. Report on live events, then share
all the latest news with your friends on any
major social network. Now users with iOS
versions 5.0 and up can access the new DJ
console to mix voice, music and effects.
58. Building
memories
to
share
Remote
ShuVer
-‐
Camera
Timer
with
Lens
filter
Remote Shutter is the best and
easiest way to take a better photo
when you are alone or group photo.
Remote Shutter allow you to connect
your iPhone, iPod, and iPad using
one as camera and one as remote to
see live stream preview.
