1. Social Networking for Meeting Professionals
MPI UK & Ireland, March 11th 2010
QEII Conference Centre, London

2. Social Networking for Meeting Professionals
• Social Networking is a subset of Social Media
o Social Media = YouTube, Skype, Second
Life, Flickr, Facebook, MySpace etc..
o Social Networks = Facebook, MySpace,
Linkedin, Twitter
o Email is not Social Networking

3. Social Networking for Meeting Professionals
Social and professional
Find friends, share pictures,
links etc...
Groups / Conversations
Gen Y and Gen X
Professional only
Recruitment (respected tool)
Groups / Conversations
Gen X and Baby Boomers
Social and professional
“Micro blog”, shout to the
world
Simple but powerful
Mobile at core

4. Social Networking for Meeting Professionals
• Up to date statistics:
= 400,000,000 active users (0.5M new/day)
(Barak Obama = 7,820,020 fans)
= 80,000,000 active users
(Ashton Kutcher = 4,600,000 followers)
= 60,000,000 active users
(Ron Bates = 4,000 connections)

5. Social Networking for Meeting Professionals
Social Networking works
• Shoreditch Fire today (twitter ahead of the news)
• Ford Fiesta Movement (SM only marketing)
• Use of #hashtags at conferences (#md10)
• MPI Groups around live conferences (Photos,
Discussions, Comments)

6. Social Networking for Meeting Professionals
• What defines a good in person networker?

7. Social Networking for Meeting Professionals
• What defines a good in person networker?
• Engages with others
• Informs
• Shares knowledge
• Connects
• Listens
• Offers good advice
• Makes suggestions
• Generates business referrals
• Passes on information
• Learns from others

8. Social Networking for Meeting Professionals
• A good online social networker….
• Engages with others
• Informs
• Shares knowledge
• Connects
• Listens
• Offers good advice
• Makes suggestions
• Generates business referrals
• Passes on information
• Learns from others

9. Social Networking for Meeting Professionals
Social Networking has rules
• Social networking, NOT social spamming
(Gen. Y have automatic SPAM filters)
• More hits/friends/followers should not be the goal
• Give credit to content creators
• News travels fast…so be 1st

10. Social Networking for Meeting Professionals
Social Networking is not free!
+ X
Social Networking Cost = (People + Technology) x Time

11. Social Networking for Meeting Professionals
5 Points to take away
• Social Networking is BIG…and growing
• Social Networking works
• Social Networking is about real connections
• Social Networking has rules
• Social Networking is not free