Amazon, along with eBay, is arguably the most popular and extensive online retail site globally. Get your page to stand out on Amazon searches and enjoy huge business benefits.

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How to Get Amazon
to Work for You

2. It is the pioneer in online shopping and the largest retail online property in
the world. Getting your product up here the right way means a million eyes
can see it, but only if you’re able to fend off the competition from other
equally hungry businesses. And when you manage to pump up your
conversion rates, it directly results in high organic rankings for your product
or business in Amazon’s searches. So your Amazon strategy must focus on
displaying your product as well as on the customer experience you provide
when someone buys your stuff through Amazon. This affects conversions
directly.
Getting the Amazon Features Right
First, you need to ensure that the various elements on your page and
account actually facilitate greater conversions and higher organic rankings on
Amazon.
IMAGES
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3. Let’s discuss images first. Now it is important to give the prospective
customer as complete a picture as possible of your product. The physical
appearance of your product is very important here. So make sure you have
adequate photos and even a video or two of your product. It is important to
post a minimum of five high quality pictures of your product. But before you
think of posting just any image, remember that Amazon has certain
guidelines for this:
Amazon also recommends a size of 1000 x 1000
pixels for detailed viewing of the product
The picture must be a product photo and not an
illustration or drawing
Around 80% of the image must contain the product
The images must be placed on a white, plain
background and should not contain any watermarks
of text
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4. Reviews have proved to be very important for influencing buyer decisions,
which is especially true when it comes to buying online. Customers want to
make sure they’re making the right decision by getting the product, so they
would want to double check. The more positive reviews you have, the greater
are the chances of more people buying your product. However, to get a
review you have to make a sale. Still, according to Amazon’s findings, only
around 20% of buyers think of leaving a feedback after they have made a
purchase. So you need to make sure that the reviews that do come are
positive ones. For that you need to put your customer first, as Amazon
expects:
REVIEWS
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5. Amazon customers have come to expect nothing but the best. So if, you can
ensure customers a good experience, it would promote customer satisfaction,
which could in turn lead to positive reviews, and eventually, more sales.
Remember that a saturation of negative reviews would result in suspension
of your Amazon account.
MANUALLY REQUESTING REVIEWS
While improving service is the most organic means of getting positive
reviews, you could also manually access your satisfied customers (not only
customers through Amazon) to give some feedback of their experience using
your product. You can also request reviews or feedback through the social
media. Amazon does offer the provision of giving an unbiased view of the
product if you offer them one for free. Make sure, though, that your request
for a review does not sound like a plea for a positive review.
Amazon buyers can leave product as well as seller feedback, so you can
request feedback through your seller account.
Reduce chances for negative reviews by offering the best possible service
Buyers would normally get grumpy about issues such as late shipments,
incorrect shipment, product displayed as out of stock or product not
described well, and a return process that is complicated. So take care to
avoid such issues.
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6. Directing Your Mobile Users to
Your Amazon Page
Amazon could also come to your rescue in the event of your website not
being very successful in converting mobile visitors. You could direct them to
your Amazon page since using a mobile phone to make purchases through
Amazon is quite simple. This will help increase your conversions and thereby
rankings on Amazon.
With an optimized Amazon program, your business can reap the benefits of
this retail site’s immense worldwide popularity. Get the aforementioned
factors right, and you can expect some serious traffic to your product pages
and greater sales for your business. Professional SEO services can help craft
successful Amazon accounts for businesses. An experienced SEO company
knows the ins and outs of this trade and can be of great assistance in your
efforts to rank higher in Amazon searches.
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