2. INTRODUCTION
It is a French multinational hotel group which is part of CAC operates in 95
countries.
Headquarters in Paris, France.
Founded in the year 1967.
The groups owns operates and franchises 3700 hotels representing several brands,
from budget and economy lodgings to five star hotel.
At present the Accor group have 20 brands.
The present CEO is Mr. Sebastien Bazin.
2,40,000 peoples are employed under this group.
11/17/2017
2
3. HISTORY
In 1967, Paul Dubrule and Gérard Pélisson founded the Société d'investissement et
d'exploitation hôteliers (SIEH) hotel group and opened the first Novotel hotel
outside Lille in northern France.
In 1974, they launched the Ibis brand with the opening of the Ibis Bordeaux.
The following year, SIEH acquired the Courtepaille and Mercure brands, and in
1980 the Sofitel hotel brand, which then consisted of 43 hotels.
In 1982, the SIEH bought Jacques Borel International, then world-leading brand
offering restaurant vouchers.
In 1983, the group, which had restaurant tickets and hotels, changed its name to
the Accor Group.
In 2011, Accor introduced its new brand positioning with the slogan: “Open new
frontiers in hospitality”.
In June 2015, Accor became Accor Hotels and adopted a new slogan “Feel
Welcome”.
11/17/2017
3
6. ECONOMIC BRANDS
Hotel F1
It is a chain of 230 “no frills” budget hotels in France. Guestrooms are
equipped with a wash corner and each floor offers shared bathroom and
shower facilities. For over 25 years now, hotelF1 has offering a good night's
rest for 1, 2 or 3 people in a clean and convenient room at the lowest prices.
11/17/2017
6
7. ECONOMIC BRANDS
Ibis
It represents Accor’s largest portfolio of hotels and resorts with 1,047 hotels
in 61 countries. European hotel economic leader, ibis offers you the ultimate
comfort: a new innovative bedding designed by the ibis Research
Department, a comfortable and well-equipped room, modern and design
welcome areas. Caring and efficient, ibis ensures the highest level of service
of its category.
11/17/2017
7
8. ECONOMIC BRANDS
Ibis Styles
It has 293 hotels in 25 countries. In 2012 Ibis Styles was established with the
re-branding of the former All Seasons properties. A non-standardised
economy and design brand aimed at all those who are looking for “the best
of the best”, ibis Styles offers an all-inclusive package, with room rates
including breakfast and internet access. Situated in the heart of cities and in
other major centres of activity, each establishment has its own distinct
personality and reflects a colourful, bright and energetic brand spirit with a
hint of humour.
11/17/2017
8
9. ECONOMIC BRANDS
Ibis Budget
It has 541 hotels in 17 countries. The full network uses the brand’s “cocoon
concept”, awarded Best Interior Design at the 2008 European Design Awards.
Ibis budget is AccorHotels’ benchmark brand in the budget segment. This
nifty, casual brand offers a simple, no frills solution and has made essential
comfort at a budget price central to its thinking. Ibis budget offers its guests
comfortable rooms with fluffy duvet and pillows, free WI-FI (except in
Australia) and a gourmet breakfast buffet.
11/17/2017
9
11. MIDSCALE BRANDS
Mercure (3 to 4 star hotels)
It is the largest of Accor’s midscale brands found internationally with 750
hotels and resorts in 55 countries. In city centres, by the seaside or in the
mountains, each Mercure hotel nurtures a personality that resonates with its
local environment, offering its guests the pleasure of discovering authentic
products and services.
11/17/2017
11
12. MIDSCALE BRANDS
Novotel
It has 414 full-service hotels and resorts in 61 countries. Suite Novotel has 31
all-suite hotels in 10 countries. Dive into the comfort of their unique bedding,
or connect with the world in their welcoming lobby.
11/17/2017
12
13. MIDSCALE BRANDS
Adagio
It offers 100 'ready-to-live' apartment-style accommodations in 11 countries suitable
for medium and long stay business guests. The Adagio apart hotel (apartment hotel)
brand is divided into two segments with upscale called Adagio city apartments and
midscale called Adagio Access city apartments. Adagio is a joint partnership between
Accor hotels and Pierre & Vacances tourism. For a successful stay, enjoy Adagio's 24/7
hotel services, and make the most of the dedicated team that is on hand to provide
help and advice.
11/17/2017
13
15. UPSCALE BRANDS
Grand Mercure
It is a full-service hotel and resort brand representing 15 hotels and
apartment hotels in 8 countries. Grand Mercure is an upscale network of
hotels and apartments combining local flavor with a universal sense of
hospitality. In Asia, the Pacific, Middle East and Latin America, Grand
is a cultural touchstone in each destination, capturing guests imagination
bringing local stories to life.
11/17/2017
15
16. UPSCALE BRANDS
The Sebel
It is a brand of premium apartments. There are 21 properties in Australia and
New Zealand. The Sebel Hotels & Apartments and The Sebel Quay West
offers guests an independent and inspiring experience in stylish and spacious
surrounds. With more than 24 locations in Australia and New Zealand, a
unique, personalised stay at The Sebel is never far away.
11/17/2017
16
17. UPSCALE BRANDS
Mama Shelter
It is a design-oriented lifestyle chain of boutique hotels. Accor acquired a
35% stake in Mama Shelter in October 2014. Mama opens its arms to people
of all ages and backgrounds allowing them to meet and share the house
dishes lovingly created by the Chefs, a cocktail prepared by the barmaids and
barmen or even a cosy bed they'll never want to leave.
11/17/2017
17
18. UPSCALE BRANDS
Pullman
It has 99 upscale hotels and resorts in 28 countries. Pullman is the high-end
international brand of the Accor group, mainly targeted at cosmopolitan
travelers who have wide connections and enjoy combining work and
pleasure. It is Located in the world's most vibrant global cities and most
sought-after tourist destinations.
11/17/2017
18
19. UPSCALE BRANDS
MGallery
It is a collection of 77 high-end boutique hotels in 23 countries. MGallery by
Sofitel is a collection of boutique hotels dedicated to lovers of life, literature
and culture. Each MGallery hotel stands as a gateway into another world – be
it a bygone era, a hidden haven or a spectacular natural landscape.
11/17/2017
19
20. UPSCALE BRANDS
Swissôtel Hotels and Resorts
It became part of Accor’s upscale brand when Accor Hotels acquired FRHI.
Conveniently located where travelers want to be, Swissôtel Hotels & Resorts
provides guests with the opportunity to stay in the heart of top locations
worldwide, where they confidently explore the very greatest each destination
has to offer.
11/17/2017
20
22. LUXURY BRANDS
SO Sofitel
This is Accor’s luxury hotel and resort brand with 121 hotels in 41 countries.
SO Sofitel hotels are a playful mix of sophisticated French elegance and the
dynamic style of each locale. Highly creative and fashion-led, each SO
is an avant-garde masterpiece imaginatively inspired by an iconic, signature
designer.
11/17/2017
22
23. LUXURY BRANDS
Sofitel Legend
It is a chain of hotels in five countries. The hotels are usually listed as historic
monuments. These include Sofitel Legend Metropole in Hanoi (Vietnam),
Sofitel Legend The Grand Amsterdam (Netherlands), Sofitel Old Cataract in
Aswan (Egypt), Sofitel Cartagena Santa Clara (Colombia), and Sofitel People’s
Grand Hotel of Xi'an (China).
11/17/2017
23
24. LUXURY BRANDS
Raffles Hotels
They are now part of Accor’s ultra-luxury brand due to AccorHotels & FRHI
merger. For over 128 years Raffles has been an Oasis for the Well-travelled
and loved by those with an adventurous spirit and a taste for the very best.
It's a place that combines the familiar and the exotic, authentic and culturally
local.
11/17/2017
24
25. LUXURY BRANDS
Fairmont Hotels
Fairmont Hotels & Resorts is a leader in the global hospitality industry, with a
distinctive collection and a worldwide reputation for excellence. The diverse
portfolio includes historic icons, elegant resorts and modern city center
properties.
11/17/2017
25
26. ACCOR HOTELS INDIA
THE BHEEMIL RESORTS, ANDHRA PRADESH.
NOVOTEL COVENTION CENTER, HYDERABAD.
NOVOTEL NEW DELHI AEROCITY, NEW DELHI.
NOVOTEL GOA SHREM, GOA.
NOVOTEL IMAGICA KOPOLI, MAHARASHTRA.
NOVOTEL, AHMEDABAD.
HOTEL GRAND MERCURE, BENGALURU.
NOVOTEL CHENNAI SIPCOT, CHENNAI.
HOTEL FORMULE1, NASHIK.
IBIS, NASHIK.
11/17/2017
26
