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30 Social Media Tools - OMS 2011 LA

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Adam Proehl
Adam Proehl

Social Media Tools Presentation given by Adam Proehl of NordicClick Interactive at the Online Marketing Summit in LA on 6/14/11.

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30 Social Media Tools Adam Proehl Managing Partner, NordicClick Interactive @adamproehl and how to use them 6/14/2011
About Me 14 years of online marketing experience Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA All around “Data Driven Kinda Guy” Unapologetic Viking Fan (don’t take my team, LA!)
Agenda 30 Social Media Tools 28 free & 2 cheap How they may apply to your business
Notes A gazillion social media tools out there They come and go They’re only as good as the user
Uses for these tools
Customer Support Tools
Customer Support Tools Large companies leveraging their online community to improve Customer Service: 2010............................................5% 2012………………………………30% Source: Gartner, Inc February 2011
Customer Support ToolsExample: GoMockingbird Description: ,[object Object]
No big support budgets
They code,[object Object]
Customer Support Tools #2: Customer Support Tool: Get Satisfaction ,[object Object]
Google Analytics Integration
3rd Party LoginsPrice: Starts free; $19/mo for cool stuff www.getsatisfaction.com
Customer Support Example: AT&T
Customer Support Tools #3: Free Tool: GeoTwt.com Applications: ,[object Object]
Utilities
Franchises
Chains (retail, food, etc)
Service Industrieswww.geotwt.com
Customer Suport (& Karma) Tools Example: Crashplan Support Thanks
Customer Support Example: Crashplan #4. Their fancy tool: Hootsuite Cost: $0
Engaging Influencers 15 ,[object Object]
Reaching
Influencing,[object Object]
17 Engaging Influencers #5 Free Tool: Foller User Info Topics Hashtags Mentions Geography www.foller.me
#6 Free Tool: Mentionmap 18 Engaging Influencers http://apps.asterisq.com/mentionmap
Engaging Influencers #7 Free Tool: Retweetrank Simple Premise: Who’s likely to get retweeted www.retweetrank.com
Engaging Influencers #8 Free Tool: KLOUT Simple Premise: ,[object Object]
Topicswww.klout.com
Measurements
Measurements Applications ,[object Object]
Competitive Analysis
Traffic Sources
Share metrics
Broadcast effectiveness
Integrated marketing metrics,[object Object]
Twitter Sentiment #10 Free Tool: Twitter Sentiment Quick Snapshot Accuracy so-so Manual Review Good Starting Point http://twittersentiment.appspot.com
Measurements #11 Free Tool: backtweets Pro & Limited Free Edition Type in URL to see who’s sharing links www.backtweets.com
Measurements #12 Free Tool: Backtype Engagement Comparisons Chart Audience / Link Metrics Free & Paid Edition www.backtype.com
Measurements #13 Free Tool: Social Mention Metrics Multiple Platforms Keywords Hashtags Users www.socialmention.com
Measurements #14 Free Tool: Website Grader SEO Social General Website Measurements Competitive Comparisons www.websitegrader.com
Measurements #15 Free Tool: Metricly Social Stats Integrations (Analytics, CRM, email, etc) Dashboard Data www.metricly.com
Topics & Brands
Topics & Brands Applications ,[object Object]
Competitive Analysis
Research
Broadcast effectiveness
Alerts,[object Object]

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