1. Stary Browar 50 50 is unique place where art meets business and life
meets art. Here you can touch art, experience art, enjoy art, and be
part of its creation. All, in surroundings of architecture with historic
context stemming from 19th Century Huggers’ Brewery, of almost
150-year tradition. Unique Architecture conspicuous for its beauty
and functional diversity. The expansion of Stary Browar 50 50 has only
started. The next stages will be: Art Stations 50 50 - already initiated
with exhibition “It from bit” and Blow up Hall 50 50. All captured
beneath umbrella brand of project 50 50.

2. Stary Browar 50 50
iS unique place
Stary Browar 50 50 Retail, Art
and Business Centre is merger
of art and commerce, the past
and the present. The place that
upgrades routine to the rank
of art.
„I came here on a sunny day and
saw the magic; I was in the city
centre but moved to another world.
Dogs and cats run, laundry hung on
washing lines. It looked exotic. I felt
the place had its soul. From the very
beginning I knew this place should
be given to artists”
Grażyna Kulczyk
Creator and Owner of Stary Browar 50 50

3. Where art
meets
business
Stary Browar 50 50 is the
flagship expression of the
idea 50 50, constituting philo-
sophical foundation of all
Grazyna Kulczyk’s ventures.
art is the core element
of any enterprise balanced
by its individual specifics.
the proportion is always
50% of art and 50% of the
complementary element.
stary browar 50 50 is 50%
of art and 50% of business.
Photo:Leon tarasewicz’s pillars

4. WHeRe lIfe
meeTS ART
the core of the place
is to join everyday
pleasures of shopping,
meeting in a café with
exceptional and
inspiring art.
Life and art come
closer here.
Photo:
adam Garnek’s
metal eastern egg,
igor mitoraj’s moon’s smile

5. here stary browar 50 50 the
place living the art of life.
there are plenty of works
you can of art, featuring the most
picturesque meeting
touch spots.
art Photo:mr. Kozouzu’s
Penyo – henyo – myomyonmyo

6. exPerience
art
stary browar 50 50 is a venue
of important cultural events:
exhibitions of modern
paintings, photography,
and promotion of modern
sculpture. stary browar 50 50
stages modern dance
performances, promotes
the off — cinema pictures,
music and theatrical perfor-
mances.
• Polish Dance Platform — • matthew barney, cremaster cycle
10. 9 — 11. 2008 11. 13— 15. 2007
• old brewery – modern Dance on the • exhibition of eija-Liisa ahtila’s
malta theatre Festival Private stories - sensory surroundings
06. 23– 28 2008, • yvonne rainer on malta theatre
• art stations Preview-it From bit- Festival — 06. 25– 29. 2008
05. 30- 09.30.2008 • GK collection #1- exhibition of
• Focus:one- o5. 15/16. 2008 Grazyna Kulczyk’s private collection of
• Dada von bzdulow theatre - Faktor t. contemporary art 03. 18– 06. 16.2007
03. 1. 2008 — first performance
• neW yorK experimental
12. 15 – 16. 2007

7. enjoy art
art is immanent
element of all
marketing events in
stary browar 50 50.
• fashion show of ewa minge
by Porsche 04. 21. 2007
• made in Japan
Peny-henyo-myomyonmyo
in Stary Browar 50 50
06. 15 — 17. 2007
• emmanuelle Seiger’s concert
07. 21. 2007
• Ale Kino! – 08. 2007
• Art & fashion festival (fall in
fashion fire) — exhibitions,
shows, workshops, and Grand
final on 12. 11. 2007
• Design and craft in
Stary Browar 50 50 creates
space — 03. 2008
• Summer on the Courtyard of
Art – open air cinema, concerts
07./08. 2003-2008
• Art & fashion festival – 2nd
edition – 09. 2008
• ING Art exhibition in the com-
mon spaces of Stary Browar
11./12. 2008
• Christmas with Climate in
Stary Browar & fifth edition of
Christmas Tree of Good Wishes.

8. be Part
oF its
creation
art stations Foundation 50 50
operating in stary browar 50 50 inspires,
co-ordinates and finances projects
promoting contemporary art.
the Foundation supports and promotes
young, local artists exhibiting their
works along the renowned ones.
“All activities share common determinant
— the sincere zest to give unforgettable
artistic experiences to the audience, the city,
and Stary Browar 50 50. It is our true
passion and ardent commitment.”
Grażyna Kulczyk,
Founder of art stations Foundation 50 50

9. all in the activities of Foundation stunning architecture adds
concentrate on the courtyard magic to all events. art stations
surroundings of art. the Gallery and the Foundation 50 50 is a non-profit
of architecture malthouse host numerous organization funded to pursue
exhibitions of contemporary conviction that art has a posi-
art, photography and design, tive impact on the society and
theatrical and dance perfor- people exposed to art have
mances, film shows and chance of better, more creative
concerts. surrounding of and conscious life.

10. stary browar 50 50 is a perfect example of the modern use
of old industrial buildings. Place where beer was brewed
is right now taken by retail and art. stary browar 50 50
is composed of grand buildings, modern in their spirit,
traditional in their form, sound but cosy. nowadays,
stary browar 50 50 is landmark of Poland.
HISToRIC
CoNTexT

11. stemminG
From 19th
century
huGGers’
breWery
at the beginning of the
century, not many heard
of the former huggers’
brewery in Poznań. red- brick
buildings constructed in the
1870s were partly destroyed
during the 2nd World War,
following their partial recon-
struction beer production was
conducted till 1980 and then
replaced with mineral water
production. in the end of
1990s, Grazyna Kulczyk grew
interested in the place and
decided to convert deteriorat-
ing buildings in to vibrant art
centre. huggers’ brewery was
expanded and altered, and
the change affected the place
itself as well as the adjacent
district.

12. Almost 150-yeAr
trAditions
History of Stary Browar 50 50
• 1876 — huggers’ brothers came to
Poznan from Wirtemberg (Germany)
and started construction of the brewery
• To 1905 — systematic expansion of the
huggers’ brewery
• The Second World War — the brewery
managed by Germans, but brewing
continued till 1944
• 1944 — the brewery buildings changed
into military bunkers
• 1945 — the brewery buildings taken
over by Kompania Piwowarska; beer
production restarted and continued till
1980
• 1980 — the beer production closed,
the buildings started to deteriorate
• 1980-1997 — start-up of soft drinks
production and warehousing
• End of 1998 till 2001 — the site
acquisition process by Fortis
— developer of stary browar 5050
• 2000 — Fortis prepared plans of the
old brewery revitalisation
• November 5 , 2003 — the grand
opening of the first wing called stary
browar 5050 atrium
• March 11 , 2007 — the second phase
of stary browar 5050 passage was open
for public

13. Passage expansion opened 2007 The Courtyard Atrium
of Art opened 2003
+4 +5
+4
+3 +3
+2 +2
car park +1
0
-1
unique
architecture
stary browar 50 50 derives from
the 19th century industrial
architecture of old brewery.
historic buildings have been
carefully renovated and the
design of new ones is based
on brick, glass and metal
as homage to the original
architecture of the place.
the architecture of
stary browar 50 50 is a fine
merger of breadth and
authors’ acknowledgment
of tiny finishing details.

14. conspicuous
for its beauty
stary browar 50 50 is
conspicuous for its
harmoniously united
distinctiveness: the atrium
and the Passage,
the chessboard square,
the rotunda,the courtyard
of art and Visual canvas square
create a new city centre.
harmoniously integrated
to the city structure.

15. art stations
FunctionaL
DiVersity
the entire complex
is made up of several
buildings:
atrium — opened in 2003 with
4 retail floors, 2 office floors and
a 3-storey rooftop parking
courtyard of art — internal
piazza with glass promenade
linking the atrium and the
Passage buildings surrounded
by former brewery buildings,
the Gallery, malt house and the
clock tower
Passage — opened in 2007
with 3 retail floors and a
3-storey underground parking
malt house and Kettle house —
renovated buildings, currently
occupied by two multi-level
restaurants, music club, perfor-
mance studio with theatrical
and concert stage and exhibi-
tion spaces
Gallery — exhibition space and
a bookshop with art and archi-
tecture publications
Villa — restored old brewery blow up hall
office building converted into
an exclusive boutique
clock tower — with two bells
striking every quater
Pólwiejska 32 — mixed used
building with h&m store and
office space rented by financial
institutions and legal office.

16. THe exPANSIoN art stations 50 50 developed in the park constituting a part
of stary browar 50 50 is Grazyna Kulczyk’s venture of global significance.
of STARy BRoWAR 50 50 the ultra modern art centre designed by a japanese architect tadao ando
HAS oNly will bring together art exhibition, patronage and auctioning. it will display
STARTeD art in the widest possible meaning, not limiting itself to fine arts, but also
focusing on fashion, design and film. art stations 50 50 will host perfor-
mances, exhibitions, multimedia presentations as well as Grazyna Kulczyk’s
private collection of art.
art stations 50 50 balances art and humanity

17. initiateD
With
exhibition
“it From bit”
art stations 50 50
activities were initiated
by the opening of
“art stations PreVieW -
it From bit” in the Gallery
building on may 31, 2008.
the exhibition presents
works of two artists:
mexican Gabriel orozco
and German manfred
mohr; both employ
computer-generated
algorithms in their works.
the exhibition is open until
the end of september.

18. blow up hall 50 50
Blow Up Hall 50 50 is a work of art developed around
the project of Rafael lozano Hemmer,
Not only does a hotel guest experience art, but also
participates in its creation and becomes its main
substance. Rites of games — subtle and unassuming
shall transform the Blow Up Hall into a concept hall
of the most recent generation.
In the Blow Up Hall 50 50, luxury is not restricted
to refined design and amazing details, but also employs
the unexpected rites — a game that unobtrusively
and unnoticeably puts a guest into a new perspective
– eventually discovered after a stay
in the Blow Up Hall 50 50.
In Blow Up Hall 50 50 Art is supplemented by Pleasure.
blow up hall

19. All CAPTUReD BeNeATH
UmBRellA BRAND of Project 50 50
art stations 50 50, blow-up hall 50 50 and stary browar 50 50
stem from the idea 50 50 – the philosophical ground
of Project 50 50 – the umbrella brand covering the whole
range of schemes undertaken by Grazyna Kulczyk.
art always constitutes 50% of any venture belonging
to the Project 50 50, the other 50% depends on the scheme’s
specifics. consequently, Project 50 50 offers the highest
quality combination of art and business, education,
pleasure and humanity.
blow up hall art stations Foundation
art stations
stary browar expansion 2007 stary browar original 2003