As your social media campaigns scale, it's essential to equip yourself with the right tools to help manage, measure and automate social sharing. Fortunately, there are dozens of tools that can help you create, manage, promote and measure social efforts. MMI's CEO, Benjamin Spiegel discusses his favorite social tools and how he uses them to focus on the higher-value aspects of running social campaigns.

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Benjamin Spiegel, MMI Agency
Social Super Duper Tool Session

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2016

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I still hate tools!

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Why?

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1. Integration

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2. Flexibility

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3. Data ownership

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4. Geeky math stuff

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5. Cost

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6. Enterprise-ability

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7. Real-time capability

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8. Competitive advantage

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9. Granularity

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10. Frequency

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DNA of a tool

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API Processing Database Math Query UI

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APIAPI

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Processing

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Database

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Math

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Query

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UI

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Build your own

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 Custom development
 Workflow based
Two options

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Custom development

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 No development skills necessary
 Scalable
 Platform independent
 Easy
Workflow based

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My favorite - KNIME
 Open source/free
 Multi-platform (OSX, PC, NIX)
 Full ETL support
 Expandable (Java)
 Full I/O
 Visualizations
 Modeling
 Machine learning
 Flexible pipes

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How does it work?

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Node based

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Real-world example

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Twitter

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Real-world example

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SocialPro timeline

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Seattle trends

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SocialPro tweets

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Twitter network

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When is it OK?

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Data volume

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Computation

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Unique enhancers

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Proprietary data

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New functionality

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