2015 Spring Expo Social Media Slides
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This document discusses social media trends for 2015 that companies should focus on to effectively utilize social media for marketing purposes. It recommends focusing on real-time marketing by participating in relevant conversations, interacting with followers in a timely manner, and anticipating trends. Companies should also focus on social listening to understand customers, humanizing their brand to create personal connections, using targeted paid advertising, and creating valuable platform-conscious content. Millennium Marketing can help companies with their social media presence, management, and content development.
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2015 Spring Expo Social Media Slides
- 2. If you have any questions, please speak up or tweet to us: @MillenniumMKTG #MM4EXPO #MM4EXPO
- 3. The Need For Social Media #MM4EXPO In 2015, investment in social media is a necessity, not a luxury. Selling through social channels is now the norm.
- 4. Reach New Customers • 27% of total U.S. internet time is spent on social networking sites • 72% of all internet users are now active on social media • Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day #MM4EXPO Statistics from Google search
- 5. Build Relationships #MM4EXPO • 94% increase in CTR when consumers were exposed to both search and social media influenced by a brand • 80% of US social network users prefer to connect to brands through Facebook • A call-to-action pin description sees an 80% increase in engagement • 47% of Americans say Facebook has the greatest impact on purchase behavior Statistics from Google search
- 6. Consumers Use Social Media To: • Learn about a company and explore it’s products and services • Discover upcoming company events, promotions, specials, and news • Communicate by writing reviews, sharing positive experiences or frustrations, and submitting requests or suggestions How Do You Help Them Do This? - Provide complete company information on each account - Post consistently with relevant and timely information - Listen to the customer, join the conversation, and direct the narrative #MM4EXPO Coca-Cola’s Facebook page.
- 7. Social Media Trends for 2015 • Real-Time Marketing • Social Listening • Humanize Your Brand • Targeting with Paid Advertising • Content Marketing #MM4EXPO Google image
- 8. Real-Time Marketing #MM4EXPO • Participate in relevant trending conversations • Interact with followers/consumers in a timely manner • Anticipate the social pulse
- 10. Real-Time Marketing PARTICIPATE Google image Google image Google image
- 13. Real-Time Marketing INTERACT Negative Company Facebook & twitter feeds
- 14. Real-Time Marketing • Acknowledge Quickly • Apologize Sincerely • Take it Offline • Move conversation offline, do not delete post Handle Negative Engagement #MM4EXPO
- 16. Real-Time Marketing ANTICIPATE • Analyze upcoming company news, actions or changes for possible hurdles • Plan how to share the news or information carefully and delicately • Prepare a response in advance for negative feedback • Monitor all incoming feedback even if it isn’t said directly to you and interact with both positive and negative responses
- 17. Social Listening • Identifies the voice of your audience • Closes gap between your company and your consumer • Provides insight into customer’s opinions and experiences • Encourages positive engagement and brand management #MM4EXPO Google image
- 18. Humanize Your Brand “Social selling is about building community, attracting leads, and providing valuable content...NOT about pushing a product or message. Brands that continue to use social media to PUSH rather than to ATTRACT will find themselves wasting a ton of time and money, and alienating their fans and followers.” #MM4EXPO Relationships > Sales
- 19. • Differentiates brand from social chatter • Drives brand recognition • Creates personal connection with brand • Motivates brand loyalty Humanize Your Brand #MM4EXPO Relationships > Sales
- 20. 1. Show a sense of humor 2. Use everyday language 3. Engage in conversation 4. Acknowledge mistakes 5. Sign posts Humanize Your Brand How to Build A Brand Personality #MM4EXPO 6. Provide solutions 7. Surprise customers 8. Develop a unique voice Google images
- 21. Targeting with Paid Advertising • Target consumers by specific locations, age groups, income levels, interests, behaviors and more • Reach brand new consumers or those who have visited your website but aren’t following your brand on social • Share valuable content with larger yet more specific audience #MM4EXPO Google image
- 22. Content Marketing #MM4EXPO “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
- 23. Content Marketing • Create quality, relevant, & shareable content that is instrumental in gaining traffic and awareness • Curate valuable content with the intention of modifying current consumer behavior without selling • Repurpose content to populate social networks and drive engagement • Deliver information that makes your buyer more intelligent • Educate your consumers by staying on top of topics & trends relevant to your industry #MM4EXPO Google image
- 24. Content Marketing • Provide solutions to consumer problems – Identify customers’ pain points – Address them and offer helpful tips #MM4EXPO Creating Useful Content
- 25. Content Marketing • Inform your consumers – Update your loyal customers on company news & industry trends – Share product information, how-to’s & unique uses Creating Useful Content #MM4EXPO
- 26. Content Marketing • Build a relationship with consumers – Provide industry relevant content that interests your customers – Feature employees & employee written content to help humanize the brand #MM4EXPO Creating Useful Content Google image
- 27. Content Marketing • Design posts to highlight each platform’s attributes – #s, links, images, etc. • Evaluate posts content for it’s value per platform Platform-Conscious Content #MM4EXPO Google image
- 28. Content Marketing Platform-Conscious Content #MM4EXPO Disney social accounts
- 30. Content Marketing “The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. And they do.” #MM4EXPO
- 31. What Millennium Can Do For You • Consult on social presence – Audit current accounts – Provide recommendations – Create new accounts • Manage existing accounts – Develop content – Schedule posts – Monitor engagement #MM4EXPO
- 32. Contact Us: Bobbie Watson, Digital Marketing Specialist Lindsay Beckmeyer, Social Media & Content Marketing Specialist social@mm4solutions.com 301.725.8000 Find us on Social Media! https://www.facebook.com/MillenniumMarketing https://plus.google.com/+Mm4solutions/posts http://www.linkedin.com/company/millennium-marketing-solutions https://twitter.com/MillenniumMKTG #MM4EXPO