1. Presented by Michael Kusters
@MKusters1
November 14, 2011
“If Facebook and Twitter had a baby, they’d call it Google+.”
Olaf Wempe, Web Developer

2. Is…
• A social networking and identity service
• Clean and user-friendly
• More private than other social networking
services
• Take control of your online environment
http://www.youtube.com/watch?v=hC_M6PzXS9g

3. Main Focus
• Making content more usable and personalized
• Improving technology
• Improve website SEO for brands, bloggers,
etc…

4. for Business
• Integrate with Google advertising
• Blog promotion
• B2B sales
• An innovative approach to customer service and
engagement
• Superior data and analytics
• Organize and segment brand enthusiasts/customers

5. Pros
• Privacy settings
• Sharing options
• Friends options
• Mobile app is faster and more user-friendly
• Notification bar

6. Cons
• Mobile app for Android and iPhone only
• Search results
• Been on beta for too long

7. Successes

8. Failures
• Steve Yegge, a senior engineer at Google,
accidentally and publicly posted a critical analysis
about Google’s understanding of platforms, calling
Google Plus a “complete failure.”

9. References
http://www.buzzom.com/wp-content/uploads/2011/07/google-plus-
growth.png
http://www.probloggingsuccess.com/google-circles-and-sparks-what-
do-bloggers-have-in-them/
http://www.slideshare.net/jbell99/google-for-brandsogilvy
http://www.youtube.com/watch?v=hC_M6PzXS9g