How to use social media specifically YouTube to engage citizens in the government system. Focused on local and state government. Presentation made Sept 17, 2009 at the National Assoc of Government Webmaster Conference.

1. Utilizing
For Citizen Engagement
Michelle K. Gardner, MSM
Florida Institute of Government
University of Central Florida

2. About this Presentation
• This presentation contains video content
• Although that content was removed for
this upload, the links to the YouTube
videos are provided in place of the actual
videos
• If any of the links disappear please feel
free to email me for updated links
gardner@mail.ucf.edu

3. Dramatic Chipmunk -
http://www.youtube.com/watch?
v=y8Kyi0WNg40

4. Today’s Ideas
• Where are your citizens?
• What are they doing there?
• What is citizen engagment?
• What is ?
• How can you use to engage
your citizens?

5. Where are your citizens?

6. Where are your citizens?

7. Statistics

8. Statistics
• 51% of Social
Network users have
2 or more online
profiles
• 74% of Internet
users got news on
the 2008 elections
on the WWW
– 60% of these used
some form of video.

9. What is ?

10. What is ?
• YouTube is the leader in online video, and
the premier destination to watch and share
original videos worldwide through a Web
experience. YouTube allows people to easily
upload and share video clips on and across
the Internet through websites, mobile devices,
blogs, and email. (YouTube Company History Page)

11. Why use ?

12. Why use ?
“While getting on board with these new
media tools has taken a culture change,
agency leaders have begun to realize that
when citizens search for information from the
government, they want to use the same
avenues they do in their everyday
lives.”
Elizabeth Newell
Social Butterflies. Government Executive, February 2009.

13. Benefits of
• Available 24/7
• Non-static information and
content
• Multi-viewer video
• Video uploaded to YouTube’s
servers - not yours

14. What is Citizen Engagement?

15. What is Citizen Engagement?
• Motivating a group of citizens to
an active role in community
issues and the distribution of
resources within the community
• Knowledge is the best tool for
engaging your citizens.

16. Collaborative Engagement
Crowd Sourcing Citizen Sourcing
• Mass Collaboration on a • Poll citizens on ideas
proposed problem or for proposed a project
topic
• Evaluate the ideas
• Wikipedia
• Your citizens
• Best ideas due to proposed the ideas -
contributions from buy-in is almost
many SMEs
guaranteed

17. How can you engage citizens?

18. How can you engage citizens?
knowledGe opEnness
sharinG pArtnership
Community
iNclusion
transparEncy

19. What is on ?

20. This slide is a mash-up of these videos:
Numa Numa -
http://www.youtube.com/watch?v=KmtzQCSh6xk
Star Wars According to a Three Year Old -
http://www.youtube.com/watch?v=EBM854BTGL0
Jon Stewart on Crossfire -
http://www.youtube.com/watch?v=aFQFB5YpDZE
Two Cats Talking -
http://www.youtube.com/watch?v=z3U0udLH974
Translated - Two Cats Talking
http://www.youtube.com/watch?v=1JynBEX_kg8
Chocolate Rain -
http://www.youtube.com/watch?v=EwTZ2xpQwpA
The Mysterious Ticking Noise - Potter Puppet Pals -
http://www.youtube.com/watch?v=Tx1XIm6q4r4
Hahaha (Haha Baby) -
http://www.youtube.com/watch?v=5P6UU6m3cqk
Charlie bit my finger - again! -
http://www.youtube.com/watch?v=_OBlgSz8sSM
Evolution of Dance -
http://www.youtube.com/watch?v=dMH0bHeiRNg

21. • Current Stats on YouTube:
• 20 hours of video is uploaded every minute
• Ranking.com as of July 2009:
• YouTube is ranked 5th for web hits
• YouTube is ranked 1st for Internet
base social networking hits
• followed by Facebook, MySpace and
Twitter

22. http://www.youtube.com/watch?v=VVt62_dt67U

24. How can you use ?
• Create a Channel for your
city or county
• is not television.
» http://www.youtube.com/watch?v=l2mcdS6ioo8
• Find the top three ideas that
matter - right now

25. Virginia DOT Pothole Video
http://www.youtube.com/watch?v=Ee5JauQk44M

26. VDOT on .

27. VDOT on .
Good: Improvements:
– Channel – Middle Image
– VDOT logo – Web Links?
– Information ‣ embed
‣ target
– Contact
– Length

29. Phil’s Phirst Film
http://www.youtube.com/watch?v=axM_JPKanxg
Subterranean Paper Filing Blues - i-file your taxes
http://www.youtube.com/watch?v=_7r6ySFRMyI

30. Options for creating your video

31. Options for creating your video
• In house
• Equipment: Video Camera, Tripod,
Video Editing Software, staff for
ideas and video content
• Look to the community
• Colleges
• Citizens

32. Updates to # of Views
Video Title July 2009 Sept 2009 % of increase
Dramatic Chipmunk 36,767,564 38,195,845 4%
Numa Numa 4,220,551 4,519,906 7%
Star Wars According to a 12,431,932 12,378,366 ??
3 year-old
Two Cats Talking 21,725,986 22,504,217 3.5%
“” “” “” Translated 11,830,452 13,098,843 11%
Chocolate Rain 39,524,682 41,465,738 5%
Potter Puppet Pals 64,812,908 68,264,470 5%
Hahaha 87,574,681 91,284,040 4%
Evolution of Dance 122,942,470 125,953,621 2.4%
Vdot Potholes Video 1080 1162 7.6%

33. Questions?
A picture is worth a thousand words.
A video is worth a million.
Michelle K. Gardner
University of Central Florida
gardner@mail.ucf.edu
slideshare = MKGardner