1. Parsons The New School for Design:
Associate of Applied Science - Fashion Marketing
(Meghan Haley: Areas of Focus)
Fashion Industry: Overview of the structure of the industry; the business
framework of apparel and textile companies; fashion terms; how to identify
different markets and new trends.
Fashion Marketing: How to develop and implement fashion marketing strategies;
theoretical and practical understanding of decision-making; fashion marketing
fundamentals-general concepts, marketing environment and market types; how to
analyze a target market and conduct research.
Global Marketing: How to create a global marketing plan for a domestic fashion
company; international business relationships- economic, cultural, and legal
practices; how to determine the feasibility of developing a global market venture,
including strategies for global media and public relations.
Marketing Management: Managing the marketing function and challenges; how
to analyze and make strategic decisions.
E-Marketing: How to use the Internet to communicate with and market to
customers; what is important and what to avoid.
Marketing - Processes & Skills: Production and manufacturing processes related
to line development: manufacturing in relation to establishing quality and fit
standards; how manufacturing costs relate to wholesale pricing of a product line;
interactions of merchandiser and production; manufacturing process terminology.
Brand Management: How brands acquire and sustain value in the marketplace;
how to analyze fashion companies; how brand images can mean the difference
between success and failure; challenges of brand management; how to develop,
manage and protect brands.
Fashion IND: Design: Overview of fashion design as complementing the
marketing component; how to develop design concepts, draw basic fashion figure
and the design sketch, compile a croquis book, and make flats.
Marketing – Design Integration: How to effectively create an environment that
simulates the daily activities within a fashion company; color forecasting, trend
spotting and editing, how to plan a seasonal collection.
Merchandising: Principles and techniques to operate a successful fashion apparel
company; role of a merchandiser - planning, editing, and pricing strategies; how to
cost fashion apparel profitably through garment costing exercises; merchandising in
fashion and its dynamic character.

2. Merchandising Math: How to analyze the profit-loss statement; how to solve
mathematical problems; planning, inventory control, terms of sale; wholesaler and
retailer pricing policies.
Product Development: Role of the Product Developer; how to generate successful
private label apparel; changing buying-habits of the retailers' target customer;
advantages and disadvantages to private label merchandise.
Import & Export: Importing and exporting apparel and textiles; terminology,
payment methods, political influences; why import and export markets develop,
and new trade agreements; how to source apparel and textiles off-shore.
Retailing: Principles, procedures, and applications in successful retailing; study of
retailing functions and structures; promotion, global retailing, location, image
development and new technologies used in current retail organizations.
Fashion CAD – Photoshop: Basics of Adobe Photoshop - the most versatile
program used by leading apparel and textile companies, how to utilize and
customize for fashion design industry needs.
Color Theory: Physical and psychological effects of light and color; interaction,
relationships, and variables that modify color perception; the science and
experience of color; how to manipulate viewer response using color as a visual tool.
Fashion Textile Survey: Woven and knitted fabrics – how to identify fibers and
evaluate their performance; historical and contemporary design and production
techniques – Pattern (printed, painted, dyed or woven) as design inspiration.
Fashion History: Study of 19th and 20th C. fashion through examination of the
influences of history, literature, politics, media, psychology and culture; history and
meaning of dress and the development and practice of style.
Design History – Connection: History of style- furniture, fashion, interiors;
decorative arts, and painting; links between design movements - 18th century to
present; revival and innovation, and design connections.
New York Trend Spotting: Fashion forecasting, competitive retail analysis, trend
forecasting, and the merchandiser's role in defining "cool".
Public Relations: How media exposure can help businesses succeed; how to
communicate effectively, generate media attention using press kits, events, stunts,
media alerts and releases; how to create an angle and to "pitch" a fashion
company; how to develop a press kit, PR plan and budget.