Want to grow your business? Design thinking in business helps the organization grow vastly because it focuses on a human-centered approach. For more details, visit : https://mitidinnovation.com/recreation/why-design-thinking-in-business-needs-a-rethink/

1. Why Design Thinking in
Business Needs A
Rethink
MITID Innovation

2. Design thinking in business is an
organized approach for creating
innovative solutions. It is a strategy that
involves creating innovative ideas to
improve the performance of an
organization. It comprises a variety of
crucial factors and tools for creative
thinking which focus on a customer-centric
approach.

3. The human-centred approach for solving
a problem has helped many industries
and companies get satisfactory customer
output.
At present, design thinking has been
embedded in every company to avail
more opportunities. It assists startups in
their growth and organizations in their
evolution.

4. • Understanding the customer needs
• Understanding the customer behavior
• Finding the customer problems
• Defining the solution
Phases of Design Thinking
Invent and Define

5. • Implement the gathered ideas
• Put the ideas into reality
• Create a prototype and test it on actual
users
• Adjust the feedback
Prototype and Test

6. According to McKinsey, "Embedding
design thinking, methods, and tools from
the outset of ecosystem development will
help companies produce integrated
ecosystem offerings that delight
customers, stave off threats, and create
new sources of value".
What is The Need For Design
Thinking in Business?

7. When there is a problem, people tend to
solve it based on their previous
experiences. If the issue varies, they still
don't care to rethink. It is possible to
develop problem-solving or problem-finding
abilities only when you understand the
problem.
Essential aspects in which design thinking
helps.

8. • Solves the requirements of the customer
• Helps tackle ambiguous problems
• Drives people to create innovative
solutions
• Helps overcome challenges faced in
creativity
• Helps broaden your knowledge with
design thinking

9. Design thinking focuses on customer
needs and satisfaction. It is an iterative
process of design thinking that helps an
organization for an outgrowth. Then, why
does it need a rethink?
Design thinking in business helps the
organization grow vastly because it
focuses on a human-centred approach.
Rethinking of Design Thinking

10. The businesses correspondingly deal with
consumer satisfaction, which expands the
business revenue and resources. After the
positive outcome of successful design
thinking in business, many companies took
the initiative and invested in teaching
design thinking to their employees. Very
few companies have a good reflection from
design thinking. So, design thinking in
business needs a rethink.

11. Initially, you will be exploring and
generating ideas for the project. You will
have to know the actual reason to build the
project and its impact on society. You
should also know the expectations of the
customer.
Innovate Ways To Rejuvenate
Your Business

12. As empathy is the core component of design
thinking, one must know well about the
customer's needs as design thinking is a
people-centric strategy.
The ideas that originated from the first phase
will provide solutions for the problems.
The purpose of prototypes is to assist in
testing the ideas and getting feedback from
the skate holders.
The prototype is screened and receives
feedback from the target consumer before
implementation.

13. You are supposed to have milestones to
check the path of the project.
As previously discussed, it is not
compulsory for design thinking in
business to give the best output. It depends
on the type of organisation you are running
and the number of people working for you.
In design thinking, every idea is accepted
but not considered. There must be proper
support from everyone working under the
organisation to attain the expected outcome.

14. If you want to explore design thinking, get in
touch with MIT ID Innovation. It is one of the
leading institutes in Pune that offers the
best courses in design thinking. MIT ID
Innovation also offers other courses like
digital transformation courses and user
experience design courses along with
design thinking. So why wait? Get enrolled
today and set a strong foot in design
thinking!

15. MIT ID Innovation Programme curates
knowledge and experiences that
challenge the very paradigm of evolution.
And that's why we have set out to define
the future of industries, communities,
cities and ecosystems. MIT ID Innovation
offers the best Innovation and Design
Thinking Courses in India.
Conclusion

16. We’d love to
hear
from you.
MIT INSTITUTE OF DESIGN
Rajbaug,, Loni-Kalbhor, Pune-412201
innovation@mitid.edu.in
+91-7038982225 / +91 9834092369