A presentation by brands and business model development firm, MINDcapital on what a brand is and how it can help sell a product, service, idea or personality

1. A Presentation

2. Introduction

3. Who we are
We are MINDcapital. We build and implement brands,
strategy and business models that enables companies
and organizations meet their objectives, grow and
increase their market share and revenues.
Hello.

4. Branding is one of the most important tools in creating
and growing a thriving business, whether you are selling
a product, service, idea or personality.
However, it is often misunderstood and not employed
enough, especially by small and medium-sized
businesses.
But what exactly is a brand?

5. What are brands?

6. Let us start by dispelling some of the misconceptions of
what a brand is:

7. A brand IS NOT YOUR LOGO
A brand IS NOT YOUR CORPORATE IDENTITY
A brand IS NOT EVEN YOUR PRODUCT OR SERVICE

8. A brand is the perception people hold of anything, the gut
feeling they have about it:
Product. Service. Organization. Ideas. Persons.

9. This perception is formed by every interaction with the brand.

10. This means that a brand is not who you say you are, but it is
what people say you are.

11. Brands give personalities to products and services that would
otherwise have no personality.
Fun.
Sophisticated.
Individualistic.
Inexpensive.
Etc.

12. As many personalities as there can be, there are also brands.

13. Why Brand?

14. Brands make you stand out from the crowd of competing
products.

15. Brands enable to create and own your own market space.
Commodity.
Brand.

16. Brands deepen your relationships with your target customers
which increases customer loyalty.

17. Brands enable you to charge more compared to your
competition.
NO BRAND BRAND

18. Brands make small companies act BIG and big companies
act PERSONAL.

19. Branding makes MORE PEOPLE buy MORE of your PRODUCT
or SERVICE for MORE YEARS at HIGHER PRICE.
People.
Products.
Money.

20. How to Brand.

21. Brands are first formed by deciding on the perception you
desire to create in the minds of your market.

22. They are then built and reinforced by every action of, and
interaction with the product, service or organization.

23. BRANDS ARE DOING WORDS

24. This means that a brand is more than just about saying who
you are or you want to be. It is by actually being who you are
or doing the things that will make you who you want to be.

25. We hope this presentation has increased your knowledge of
what brands are and how building a brand for your product,
service or personality can grow your business.

26. You can reach us to continue this conversation here:
• Phone: +234 809 766 1260,
+234 810 321 6621
• Email: hello@mindcapitalng.com
• Web: mindcapitalng.com
• Twitter: @mindcapitalng
• Facebook: facebook.com/mindcapitalng
Contact Information