PERSONAL BRAND EXPLORATION
Micah ILO
N
Project & Portfolio I:Week 1
August 8th, 2022

I am hardworking and determined to get the job
done. Nothing feels more rewarding than to see
a vision, goal or dream come to fruition. I like to
help lay the foundations on building a legacy
than can live us. I am independent and capable
of working with others. I’ve always thought of
myself as a hard worker .
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles
:
• Marketing Associate
.
• Marketing Manager
.
• Marketing Research Analyst and
Marketing Specialist
.
BRAND ARCHETYPE - I believe
that making progress is what will
result to perfection. That’s what
strives me to work hard. It’s all
about being excited enough to see
what the end result will be and
knowing that I played a role in it all.
BROAD OCCUPATION for Digital Marketing
Picture Relevant
to Your Industry
Goes Here

[CATEGORY of PEOPLE]
TARGET AUDIENCE
Holly Heuer
Outreach Plan
:
• See if there’s any internship opportunities and apply for
it.
• Online application, via email with resume and cover
letter.
• If there is no response within a week, then follow up
with a phone call.
Chief Talent Of
fi
cer at One
Community Bank
Michael Stephan
Outreach Plan
:
• See if there’s any internship opportunities and apply for
it.
• Online application, via email with resume and cover
letter.
• If there is no response within a week, then follow up
with a phone call.
Global HR Transformation
Leader at Deloitte
Kim Dettwyler
Outreach Plan
:
• See if there’s any internship opportunities and apply for
it.
• Online application, via email with resume and cover
letter.
• If there is no response within a week, then follow up
with a phone call.
No Pictur
e
Available HR Administrator at
Worksource

Short Term: After Graduation 2024

fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Management Skills
SOFT
HARD
Novice / Adept / Expert
Writing skills Novice / Adept / Expert
Active listening Novice / Adept / Expert
Active learning Novice / Adept / Expert
SEO
SOFT
HARD
Novice / Adept / Expert
Organic Social media skills Novice / Adept / Expert
judgement, decision making Novice / Adept / Expert
Reading comprehension Novice / Adept / Expert

I help brands be able to create
moments that will forever highlight
their legacy and impact.
PROMISE

CREDENTIALS
Work Experience
:
• Immigration Refugee Community
Organizatio
n
• JDWY Restaurant Group, LLC.
Education:
• High School Diploma Completed, 2008
Alliance HS @ Marshall Night School
• Digital Marketing of Degree Program, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• Case Management, oversee operations,
plan and coordinate community events,
teaching a class, running a meeting,
manage employees and advise.

COMPETITION
Salma Ali
Industry Experience
:
• Digital Marketing Coordinator,
Freelance photographer/videographer,
Marketing coordinator, Freelance
writer.
Education
:
• Full Sail University, Master’s Degree, Creative Writing
Leadership Experience
:
• Digital Marketing Coordinato
r
• Marketing Coordinator
Skills and Pro
fi
ciencies
:
• Adobe Illustrator- 1 endorsements
• Adobe Photoshop - 1 endorsements
• Adobe Creative Suite- 1 endorsements
Micah ILON
Overall Online Presence
:
• 337 Connection, banner image is customized, semi-
professionalism of headshot, Pro
fi
le is very detailed,
one published article, not active on social media but
has her own website, is their LinkedIn URL not
customized
.
• Grade: Average, 70 out of 100
Industry Experience
:
• Youth Advocacy, Executive Manager
Education
:
• Fullsail University, Bachelor’s degree, Digital Marketin
g
(Exp. 2024)
Leadership Experience
:
• Oversee Operation
s
• Managing Employees
Skills and Pro
fi
ciencies
:
• None listed - 0 endorsements
• None listed- 0 endorsements
• None listed- 0 endorsements
Overall Online Presence
:
• No connections, banner image not customized, Semi
professional headshot, pro
fi
le not very detailed, no
published articles, active on other social media not
shown, LinkedIn URL not customized
.
• Grade: Poor, 50 out of 100

COMPETITION
Melissa Torres
Noteworthy Experience
:
• Digital Marketing Manager at LinkedI
n
• Ads Operations Manager at Linkedin
Micah ILON
HEADSHOT
Industry Experience
:
• Digital Marketing, Ad Operations
Manager, Account Executive
Education
:
• San Jose State University, BS, Advertising
Skills and Pro
fi
ciencies
:
• Online Advertising - 62 endorsements
• Double Click - 35 endorsements
• Advertising operations- 22 endorsements
Overall Online Presence
:
• 500+ connections, banner image is customized, very
professional of headshot- it shows face, detailed pro
fi
le
with about me and experiences. No published article,
but recommendation featured. Not active on other
social media, no custom linked in url
.
• Superior, 90 out of 100
Industry Experience
:
• Youth Advocacy, Executive Manager
Education
:
• Full Sail University, BS, Digital Marketing (exp. 2024)
Leadership Experience
:
• Oversee Operation
s
• manage
Skills and Pro
fi
ciencies
:
• None listed - 0 endorsements
• None Listed - 0 endorsements
• None Listed - 0 endorsements
Overall Online Presence
:
• No connections, banner image not customized, Semi
professional headshot, pro
fi
le not very detailed, no
published articles, active on other social media not
shown, LinkedIn URL not customized
.
• Grade: Poor, 50 out of 100

BRAND POSITION
For brands who need digital marketing,
I provide the little things because it is what helps
piece together your bigger picture.
“HERO”

NETWORKING &
MARKETING
Industry Events & Organization
s
• Digital Summit Portland 2023
‣ TBD | Portland, O
r
• ICXMAX Orego
n
‣ Oct. 26, 2022 | The Nines Luxury Hotel- Portland O
r
• DigiMarCon Cruise 202
2
‣ Apr. 6th, 2023 | Cruise Terminal- Orlando, Fl
Digital Marketing
• Primary Content: One of my biggest dream is to showcase a
before and after health journey. I feel that will really align with
my archetype. Also posting inspiration and motivational
stories, quotes, etc.
• Primary Tools: social networks would include Instagram and
Tiktok and YouTube. Online tools will include custom emails
to send to subscribers, clients, etc.
• Website: a custom website will be created.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has their own business in my
relative industry. I would like to learn the ins and out of
operating a business that does marketing. Asking for
internship opportunities or job. I will try to establish this
by May 2023.
Formal Education
• Digital Marketing, BS, Fullsail University (Exp. 2024)
Technical Skills
• Web content- LinkedIn Learning, December 2022
• Photoshop - LinkedIn Learning, June 2023
• Math - Full Sail University, October 2022
Soft Skills
• Critical Think and Problem Solving - LinkedIn, January
202
3
• Comprehension - LinkedIn Learning, February 2023
• Social Perceptiveness - LinkedIn Learning, March 2023

Micah ILON
I feel a lot of people get the wrong idea of digital
marketing. You see what I do is help piece together the little things, because
that is what will form your bigger picture. If you have a brand, that you want
to start, I help
fi
nd the visuals, the feel and the voice of your brand.

REFERENCES
1. https://www.onetonline.org/link/summary/11-2021.00
2. https://www.linkedin.com/in/holly-heuer-7978533/
3. https://www.linkedin.com/in/michaelpstephan/
4. Rodrigo, A (2022) The Hard and Soft Digital Marketing Skills
of Rockstar Marketers. https://acadium.com/blog/digital-
marketing-skills/
5. https://www.onetonline.org/link/summary/11-2021.00
6. https://www.linkedin.com/in/melitorres/
7. https://www.linkedin.com/in/salma-ali/