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A Turnkey Asset Allocation Solution
     to help you build your practice:


                       Streamline account management, saving time to
                         focus on serving complex client account needs


                                  Reduce relationship risk by avoiding the
                                      pitfalls of individual fund selection

                                   Add value to your practice by leveraging
                                     the insights of the American Express
                                               Capital Markets Committee




For Broker-Dealer use only. Not approved for use with clients.
A ready-to-use, professionally managed asset allocation tool.

Introducing AXP® Portfolio Builder Series                                                                                                                                   Four levels of asset allocation and diversification working for your clients

                                                                                                                                                                                                                                       AXP Portfolio Builder Series Investment Process
A series of six asset allocation                                        ■   Serves as a catalyst to have your clients consolidate all their
                                                                                                                                                                                  Step 1
funds covering the entire                                                   money at American Express Financial Advisors.                                                          Disciplined asset allocation
risk/return spectrum.                                                   ■   Gives you an efficient tool to help acquire high-potential                                             The American Express Capital Markets
                                                                            clients each year.                                                                                     Committee determines what percentage of                Stocks                 Bonds                Cash
                                                                                                                                                                                   each fund’s assets should be invested in
                                                                        ■   An appropriate choice for rollover and small business clients,                                         three asset classes.
A comprehensive                                                             permitting you more time to do ongoing financial planning.
investment solution                                                     ■   Offers a ready solution for referrals every time.                                                     Step 2
designed to help you focus                                              ■   Frees up time to deepen relationships with clients and review
                                                                            the insurance needs of your clients.                                                                   Diversification among investment categories         Domestic Equity        Bond Funds       Money Market
on the six elements of a                                                                                                                                                           Determine allocation among the investment           Funds                  Government       Funds
                                                                        ■   Can be part of an American Express One Account.                                                        categories in each asset class.
                                                                                                                                                                                                                                       Growth
                                                                                                                                                                                                                                                              Investment
successful practice.                                                                                                                                                                                                                   Value
                                                                                                                                                                                                                                                              grade
                                                                                                                                                                                   ■ For equity funds, this includes diversification   Blend
                                                                                                                                                                                                                                       Large cap              corporate
                                                                                                                                                                                     by style, market capitalization and geography.
                                                                                                                                                                                                                                       Mid cap                High yield
                                                                                                                                                                                   ■ For bond funds, this includes                     Small cap              corporate
Six Fund Profiles                                                                                                                                                                    diversification by sector, maturity,                                     Global
                                                                                                                                                                                     duration and credit quality.                      International
                                                                                                                                                                                                                                       Funds
                                                                                                                                                                                                                                       Developed markets
                                                                                                                                                                                                                                       Emerging markets
AXP Portfolio Builder
      ®
                                                         AXP Portfolio Builder
                                                               ®                                                      AXP Portfolio Builder
                                                                                                                            ®


Conservative Fund                                        Moderate Conservative Fund                                   Moderate Fund
                                                                                                                                                                                  Step 3
                                                                   5%                                                                                                              Diversification among underlying funds
      10%              Stock Funds 20%                                            Stock Funds 35%                                             Stock Funds 50%                                                                                         American Express® Funds
                       Large-, mid- and small-cap                                 Large-, mid- and small-cap                                  Large-, mid- and small-cap           Senior American Express asset management
          20%
                       Growth and value                              35%          Growth and value                    50%       50%           Growth and value                     executives choose and monitor individual                        American Express® Partners Funds
70%                    International developed              60%                   International                                               International                        funds for each investment category based on
                       markets                                                    Emerging markets                                            Emerging markets                     factors that include:
                       Bond Funds 70%                                             Bond Funds 60%                                              Bond Funds 50%                       ■   Historical performance
                       Government                                                 Government                                                  Government
                       Investment grade corporate                                 Investment grade corporate                                  Investment grade corporate           ■   Risk/return characteristics
                       Multi-sector                                               High yield corporate                                        High yield corporate                 ■   Manager tenure
                                                                                  Global                                                      Global
                       Cash 10%                                                   Multi-sector                                                Multi-sector
                                                                                  Cash 5%                                                                                         Step 4
                                                                                                                                                                                   Periodic reallocation
AXP® Portfolio Builder                                    AXP® Portfolio Builder                                      AXP® Portfolio Builder
                                                                                                                                                                                   Fund investments reallocated to keep the
Moderate Aggressive Fund                                  Aggressive Fund                                             Total Equity Fund                                            funds within their target ranges.


                       Stock Funds 65%                                            Stock Funds 80%                                             Stock Funds 100%
          35%          Large-, mid- and small-cap
                       Growth and value
                                                                    20%
                                                                                  Large-, mid- and small-cap
                                                                                  Growth and value                        100%
                                                                                                                                              Large-, mid- and small-cap
                                                                                                                                              Growth and value
                                                                                                                                                                                                                                                            Result
                       International                                              International                                               International
  65%
                       Emerging markets                       80%                 Emerging markets                                            Emerging markets                                                                              AXP Portfolio Builder Series
                       Bond Funds 35%                                             Bond Funds 20%
                       Government                                                 Government
                       Investment grade corporate
                       High yield corporate
                                                                                  Investment grade corporate
                                                                                  High yield corporate
                                                                                                                                                                              AXP Portfolio Builder Series:
                       Global                                                     Global                                                                                      ■   Gives you more time to focus on your most important clients
                       Multi-sector                                               Multi-sector
                                                                                                                                                                              ■   Complements Morningstar Advisor Workstation
AXP Portfolio Builder funds will invest in the types of stock and bond funds listed above. These stock and bond funds may invest in asset classes not specifically listed     ■   Delegates asset allocation to experienced investment professionals
here. Pie charts represent neutral allocation for each fund. Actual asset allocation will vary over time depending on market conditions.
                                                                                                                                                                              ■   Taps the insights of David Joy, Ted Truscott, and Dan Laufenberg
There are special risk considerations associated with international investing related to market, currency, economic, political and other factors. Stocks of small
companies generally may be subject to abrupt or erratic price movements more so than stocks of larger companies. Some of these companies also have fewer                      ■   Leverages the subadviser selection process by integrating American Express Partners Funds
financial resources. Higher yield corporate bond prices may fluctuate more broadly than prices of higher quality bonds. Risk of principal and income is also greater
than with higher quality securities.
AXP Portfolio Builder Series appeals
                            to clients in every stage of life, offering:
                            ■ Risk-based asset allocation

                            ■ Instant diversification with
                                 – multiple investment styles
                                 – multiple funds
                                 – multiple investment management firms via
                                   American Express Partners Funds

                            ■ Periodic reallocation and easy performance tracking




                            Your next steps
                            To begin using AXP Portfolio Builder Series to grow your business


                            1
                            1.     Contact your American Express Funds wholesaler and request
                                   a training session.

                             2
                            2.     Identify 10 clients or prospects per week with pending investment
                                   goal and/or life stage changes.


                            3.
                             3     Send a AXP Portfolio Builder Series introductory postcard or letter to 10 clients or
                                   prospects per week and follow up with telephone calls.


                            4.
                             3     Discuss AXP Portfolio Builder Series in every sales call for IRA rollovers, small
                                   business retirement plans or education savings.




                            For Broker-Dealer use only. Not approved for use with clients.



American Express Funds             American Express Financial Advisors Inc. Member NASD.
2741 AXP Financial Center          American Express Company is separate from American Express
Minneapolis, MN 55474
                                   Financial Advisors Inc. and is not a broker-dealer.
americanexpress.com
                                   © 2004 American Express Financial Corporation
                                   All rights reserved.                                                                230597 A (2/04)

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Advisor Overview 230597

  • 1. A Turnkey Asset Allocation Solution to help you build your practice: Streamline account management, saving time to focus on serving complex client account needs Reduce relationship risk by avoiding the pitfalls of individual fund selection Add value to your practice by leveraging the insights of the American Express Capital Markets Committee For Broker-Dealer use only. Not approved for use with clients.
  • 2. A ready-to-use, professionally managed asset allocation tool. Introducing AXP® Portfolio Builder Series Four levels of asset allocation and diversification working for your clients AXP Portfolio Builder Series Investment Process A series of six asset allocation ■ Serves as a catalyst to have your clients consolidate all their Step 1 funds covering the entire money at American Express Financial Advisors. Disciplined asset allocation risk/return spectrum. ■ Gives you an efficient tool to help acquire high-potential The American Express Capital Markets clients each year. Committee determines what percentage of Stocks Bonds Cash each fund’s assets should be invested in ■ An appropriate choice for rollover and small business clients, three asset classes. A comprehensive permitting you more time to do ongoing financial planning. investment solution ■ Offers a ready solution for referrals every time. Step 2 designed to help you focus ■ Frees up time to deepen relationships with clients and review the insurance needs of your clients. Diversification among investment categories Domestic Equity Bond Funds Money Market on the six elements of a Determine allocation among the investment Funds Government Funds ■ Can be part of an American Express One Account. categories in each asset class. Growth Investment successful practice. Value grade ■ For equity funds, this includes diversification Blend Large cap corporate by style, market capitalization and geography. Mid cap High yield ■ For bond funds, this includes Small cap corporate Six Fund Profiles diversification by sector, maturity, Global duration and credit quality. International Funds Developed markets Emerging markets AXP Portfolio Builder ® AXP Portfolio Builder ® AXP Portfolio Builder ® Conservative Fund Moderate Conservative Fund Moderate Fund Step 3 5% Diversification among underlying funds 10% Stock Funds 20% Stock Funds 35% Stock Funds 50% American Express® Funds Large-, mid- and small-cap Large-, mid- and small-cap Large-, mid- and small-cap Senior American Express asset management 20% Growth and value 35% Growth and value 50% 50% Growth and value executives choose and monitor individual American Express® Partners Funds 70% International developed 60% International International funds for each investment category based on markets Emerging markets Emerging markets factors that include: Bond Funds 70% Bond Funds 60% Bond Funds 50% ■ Historical performance Government Government Government Investment grade corporate Investment grade corporate Investment grade corporate ■ Risk/return characteristics Multi-sector High yield corporate High yield corporate ■ Manager tenure Global Global Cash 10% Multi-sector Multi-sector Cash 5% Step 4 Periodic reallocation AXP® Portfolio Builder AXP® Portfolio Builder AXP® Portfolio Builder Fund investments reallocated to keep the Moderate Aggressive Fund Aggressive Fund Total Equity Fund funds within their target ranges. Stock Funds 65% Stock Funds 80% Stock Funds 100% 35% Large-, mid- and small-cap Growth and value 20% Large-, mid- and small-cap Growth and value 100% Large-, mid- and small-cap Growth and value Result International International International 65% Emerging markets 80% Emerging markets Emerging markets AXP Portfolio Builder Series Bond Funds 35% Bond Funds 20% Government Government Investment grade corporate High yield corporate Investment grade corporate High yield corporate AXP Portfolio Builder Series: Global Global ■ Gives you more time to focus on your most important clients Multi-sector Multi-sector ■ Complements Morningstar Advisor Workstation AXP Portfolio Builder funds will invest in the types of stock and bond funds listed above. These stock and bond funds may invest in asset classes not specifically listed ■ Delegates asset allocation to experienced investment professionals here. Pie charts represent neutral allocation for each fund. Actual asset allocation will vary over time depending on market conditions. ■ Taps the insights of David Joy, Ted Truscott, and Dan Laufenberg There are special risk considerations associated with international investing related to market, currency, economic, political and other factors. Stocks of small companies generally may be subject to abrupt or erratic price movements more so than stocks of larger companies. Some of these companies also have fewer ■ Leverages the subadviser selection process by integrating American Express Partners Funds financial resources. Higher yield corporate bond prices may fluctuate more broadly than prices of higher quality bonds. Risk of principal and income is also greater than with higher quality securities.
  • 3. AXP Portfolio Builder Series appeals to clients in every stage of life, offering: ■ Risk-based asset allocation ■ Instant diversification with – multiple investment styles – multiple funds – multiple investment management firms via American Express Partners Funds ■ Periodic reallocation and easy performance tracking Your next steps To begin using AXP Portfolio Builder Series to grow your business 1 1. Contact your American Express Funds wholesaler and request a training session. 2 2. Identify 10 clients or prospects per week with pending investment goal and/or life stage changes. 3. 3 Send a AXP Portfolio Builder Series introductory postcard or letter to 10 clients or prospects per week and follow up with telephone calls. 4. 3 Discuss AXP Portfolio Builder Series in every sales call for IRA rollovers, small business retirement plans or education savings. For Broker-Dealer use only. Not approved for use with clients. American Express Funds American Express Financial Advisors Inc. Member NASD. 2741 AXP Financial Center American Express Company is separate from American Express Minneapolis, MN 55474 Financial Advisors Inc. and is not a broker-dealer. americanexpress.com © 2004 American Express Financial Corporation All rights reserved. 230597 A (2/04)