The document discusses building brand loyalty and passion among employees and stakeholders from the inside out. It recommends sharing an organization's purpose and mission with employees, engaging them in the strategic planning process, and harnessing their talents, knowledge and experiences. The specific organization discussed, Friendship Industries, implemented an "Ambassadors Program" to develop employees as representatives of the organization and encourage internal and external community involvement.

1. Building Brand Loyalty from the Inside Out Presenter: Missy Blankenship Friendship Industries, Harrisonburg VA September 19, 2006 Connecting Great Ideas and Great People Collaborations Conference 2006

10. Why Does Passion Matter?

11. Why Does Passion Matter? Share the PURPOSE : Why does this organization matter? The Foundation “ Our task is to create organizations we believe in and to do it as an offering, not a demand.” Peter Block

12. Why Does Passion Matter? Share the PROCESS : Why does our work matter? The Structure “ Stability is found in freedom – not in conformity and compliance.” Meg Wheatley

13. Why Does Passion Matter? Share the PLAY , the FUN: Why do I matter? The Juice “ Individuals want to work in a place where they have an opportunity to make important decisions, undertake actions of importance to the success of the organization, and assume responsibility for the results.” Dennis Bakke