CONTENT MARKETING , Broadening Your Content Marketing Strategy. www.meritas.in , www.meritasdigitalmarketing.com

1. Title Layout
SUBTITLE
CONTENT MARKETING
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2. Content is the KING
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3. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 3

4. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 4

5. Content Strategy for Pharma
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6. Content Strategy
Website
Mobile Devices
Banners
Events
Content Channel
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7. What you
have
What
they
want
Content
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8. Content Marketing is like First Romance
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9. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 9

10. Seeker Considering
Active
Solution
Different Types of
Seekers
Customer Acquisition Bucket
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11. BROADENING YOUR CONTENT
MARKETING STRATEGY
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12. Strategy
1.Research
2.Ideas
3.Social
4.Plan
Activity
1.Blog
2.Guest Blog
3.Press Release
4.Infographic
5. Free Report
6.Surveys
7.Images
8.Videos
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13. Content Plan
• What are your Goals?
• What are competitors are doing?
• What activities have you used
• Consider audience perspective
• Which channels will you use?
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14. Contact us
Web: www.meritasdigitalmarketing.com
Email id: meritasdigitalmarketing@gmail.com
Mobile: 944-899-5555
Address: #761, Sri SaiRam Mansion,
Above Andhra bank,
Beside Shanmukha Restaurant,
Near Marathahalli Bridge,
Bangalore - 560037.
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