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8 REASONS
WHY YOU SHOULD LEARN
DIGITAL MARKETING
1) It doesn’t require technical knowledge
Content 50%
Right Process 30%
Analytics 10%
Technical Stuff 10%
Content
Technical Stuff
Analytics
Process
Percentage
Content Technical Stuff Analytics Process
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 2
2) Digital is Growing
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 3
Two Content Layout with Table
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 4
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 5
3) Digital Marketing is the Future….And Future is NOW
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 6
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 7
4) Sales & Marketing Professionals Need
Digital Marketing Edge
 Reach Millions of people effectively
 Smart way to find individual customers
 Customize the message
 Easy to get reviews and referrals
 Smart to way to Prospect
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 8
5) Digital Marketing as a Career Opportunity
 1.5 Lakh fresher jobs are expected to create in Digital
Marketing space in 2016 (Times of India)
 Freelancing and senior level jobs are not counted in this
estimation
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 9
6) Digital Marketing is Economical
 You Save lot of Advertising & Marketing cost
 Easy to estimate ROI on your Digital Marketing budget
 You can implement Digital Marketing in your own
business
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 10
7)Integrated Marketing is the need of the Hour
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 11
8) Crucial for Personal Branding
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 12
 Musicians
 Artists
 Writers
 Freelance Professionals
 Politicians
 SocialWorkers
 Entrepreneurs
 Government Officials
 Political Representatives
 Teachers
 Investors
 Trainers
 Inventors
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 13
Companies Providing Career Opportunities in
Digital Marketing
News Media & Digital Media Agencies
Advertising Agencies
E business and E commerce Companies
Companies providing online marketing product & services
MNCs for In-house online marketing related jobs
SEM & SEO Firms
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 14
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 15
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 16
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 17
Freelance Job Opportunities
1 SEO (Search Engine Optimization)
2 SEM (Search Engine Marketing)
3 Web Designing
4 Internet Marketing and Consulting
5 Mobile Marketing
6 Affiliate Marketing
7 Social Media Marketing
8 Digital Marketing Trainer
9 Content Marketing
10 Blogging
11 Video Marketing
12 E Publishing
13 Online Training
14 Video Training
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 18
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 19
Keyword research is a practice search engine
optimization (SEO) professionals use to find and
research actual search terms that people enter
into search engines. Search engine optimization
professionals research keywords, which they use to
achieve better rankings in search engines.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 20
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 21
Onpage optimization refers to all measures
that can be taken directly within the website in
order to improve its position in the search
rankings. Examples of this include measures
to optimize the content or improve the meta
tags.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 22
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 23
Digital advertising refers to marketing media
that is digitally displayed. Digital advertising
technology exists on the Internet, on smart
phone and hand-held media devices, and
even on automobiles and billboards.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 24
Cost per acquisition (CPA), also known as
pay per acquisition (PPA) and cost
per conversion, is an online advertising
pricing model where the advertiser pays for
each specified acquisition
for example, an impression, click, form
submit (e.g., contact request, newsletter sign
up, registration etc.)
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 25
Affiliate marketing is a type of performance-
based marketing in which a business rewards one or
more affiliates for each visitor or customer brought
by the affiliate's own marketing efforts.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 26
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 27
In search engine optimization (SEO) terminology link
building is the process of exchanging links with other
Web sites to increase your own site's backlinks and
quality backlinks.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 28
Backlinks (incoming links) refer to
all links on other websites that
refer to the our website
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 29
Social media marketing (SMM) is a form of
Internet marketing that utilizes social
networking websites as a marketing tool. The goal of
SMM is to produce content that users will share with
their social network to help a company increase brand
exposure and broaden customer reach.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 30
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 31
Contact us
Web: www.meritasdigitalmarketing.com
Email id: meritasdigitalmarketing@gmail.com
Mobile: 944-899-5555
Address: #761, Sri SaiRam Mansion,
Above Andhra bank,
Beside Shanmukha Restaurant,
Near Marathahalli Bridge,
Bangalore - 560037.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 32

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8 reasons to learn digital marketing

  • 1. 8 REASONS WHY YOU SHOULD LEARN DIGITAL MARKETING
  • 2. 1) It doesn’t require technical knowledge Content 50% Right Process 30% Analytics 10% Technical Stuff 10% Content Technical Stuff Analytics Process Percentage Content Technical Stuff Analytics Process 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 2
  • 3. 2) Digital is Growing 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 3
  • 4. Two Content Layout with Table 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 4
  • 5. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 5
  • 6. 3) Digital Marketing is the Future….And Future is NOW 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 6
  • 7. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 7
  • 8. 4) Sales & Marketing Professionals Need Digital Marketing Edge  Reach Millions of people effectively  Smart way to find individual customers  Customize the message  Easy to get reviews and referrals  Smart to way to Prospect 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 8
  • 9. 5) Digital Marketing as a Career Opportunity  1.5 Lakh fresher jobs are expected to create in Digital Marketing space in 2016 (Times of India)  Freelancing and senior level jobs are not counted in this estimation 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 9
  • 10. 6) Digital Marketing is Economical  You Save lot of Advertising & Marketing cost  Easy to estimate ROI on your Digital Marketing budget  You can implement Digital Marketing in your own business 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 10
  • 11. 7)Integrated Marketing is the need of the Hour 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 11
  • 12. 8) Crucial for Personal Branding 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 12
  • 13.  Musicians  Artists  Writers  Freelance Professionals  Politicians  SocialWorkers  Entrepreneurs  Government Officials  Political Representatives  Teachers  Investors  Trainers  Inventors 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 13
  • 14. Companies Providing Career Opportunities in Digital Marketing News Media & Digital Media Agencies Advertising Agencies E business and E commerce Companies Companies providing online marketing product & services MNCs for In-house online marketing related jobs SEM & SEO Firms 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 14
  • 15. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 15
  • 16. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 16
  • 17. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 17
  • 18. Freelance Job Opportunities 1 SEO (Search Engine Optimization) 2 SEM (Search Engine Marketing) 3 Web Designing 4 Internet Marketing and Consulting 5 Mobile Marketing 6 Affiliate Marketing 7 Social Media Marketing 8 Digital Marketing Trainer 9 Content Marketing 10 Blogging 11 Video Marketing 12 E Publishing 13 Online Training 14 Video Training 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 18
  • 19. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 19
  • 20. Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines. Search engine optimization professionals research keywords, which they use to achieve better rankings in search engines. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 20
  • 21. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 21
  • 22. Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 22
  • 23. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 23
  • 24. Digital advertising refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 24
  • 25. Cost per acquisition (CPA), also known as pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified acquisition for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.) 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 25
  • 26. Affiliate marketing is a type of performance- based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 26
  • 27. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 27
  • 28. In search engine optimization (SEO) terminology link building is the process of exchanging links with other Web sites to increase your own site's backlinks and quality backlinks. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 28
  • 29. Backlinks (incoming links) refer to all links on other websites that refer to the our website 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 29
  • 30. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 30
  • 31. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 31
  • 32. Contact us Web: www.meritasdigitalmarketing.com Email id: meritasdigitalmarketing@gmail.com Mobile: 944-899-5555 Address: #761, Sri SaiRam Mansion, Above Andhra bank, Beside Shanmukha Restaurant, Near Marathahalli Bridge, Bangalore - 560037. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris.All Rights Reserved. 32