4. 2. Which are the basic elements of visual communication?
5. The transmitter, receiver, message, code, channel and
context.
Transmitter Receiver
Channel
Context
Message
Code
6. 3. In visual communication, what are a symbol, a sign
and a logo considered?
7. They are considered images.
“The Eye of Horus”
An ancient Egyptian
symbol
A visual poem by Joan Brossa,
1984, Barcelona.
The alphabet is a group of
graphic signs.
“The Olympic Rings”
The logo of the Olympic Games
8. 4. What have images been used for throughout history?
9. For informative, aesthetic, communicative and expressive
purposes.
Informative purpose
Communicative purpose
“Seated Man”, De Kooning,
1939. Expressive purpose
Aesthetic purpose
11. The aspects are: Expressive values, theme and symbolism.
“Large Blue Horses”, Franz
Marc, 1911. Expressive values
Still life by Van Gogh,
1888. Theme
“The Tragedy”, Picasso,
1903. Symbolism
12. 6. What techniques have been used to create images
before photography was invented?
13. Before photography, the most common techniques for creating
images were drawing, painting and etching.
Head of an Infant.
Andrea de Sarto.
Circa 1523. Sanguine
Self portrait of Rembrandt.
Circa 1629. Oil on canvas
Bust of an old bearded man.
Rembrandt, 1631. Etching
14. 6. Today, where do most of the visual messages that
we receive come from?
15. Today, most of the visual messages come from the press,
advertising, television and the internet.
16. 8. From where do we receive “Mass Media” information?
17. From the press, advertising, television, the radio and the
internet.
18. 9. What is the main aim of the use of images in advertising?
19. The main aim is to encourage the population to consume
products and buy services.
20. 10. What is the main difference between television, the
cinema and video?
21. The main difference is that television can be transmitted live,
whereas cinema and video can’t.
A television programme transmitted live.
22. 11. In a television studio, who is responsible for the budget
and the organization of a programme?
