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1. Unit 1 Visual language
and the image
A game for creative people.

2. 1. What is language?

3. Language is what people use to communicate thoughts, ideas,
emotions and wishes to other people.
Verbal or oral language
Written language
Musical language
Gestual language
Artistic and visual language

4. 2. Think of an example of gestual language.

5. An example of gestual language could be Figure Skating.

6. 3. What are the visual elements of the artistic and visual
language?

7. The images.
eg. Dots, lines, colours, textures, order and composition.
Dots/Points and
colour
Lines Texture Order and
composition

8. 4. What is an image?

9. An image is the mental representation of something real
or an idea of what we have seen.
Representation of something
real
Representation of an idea

10. 5. What does bidimensional mean?

11. Bidimensional means 2 dimensions. Width and height.
Width
Height

12. 6. What type of image is a painting?

13. A painting is a bidimensional work of art.

14. 6. What’s the basic difference between a painting and
a photograph?

15. In a painting, the artist uses paint. In a photograph, the
photographer uses light.
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16. 8. Which are the traditional visual languages?

17. The traditional visual languages are drawing, painting and
sculpture.
Drawing tools
Painting tools Sculpting tools

18. 9. How is cinema similar to television?

19. It’s similar in its production process. Filming and editing.
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20. 10. What is Design?

21. Design is exploring, inventing and investigating to produce an
object which is then manufactured industrially.
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22. 11. Who invented cinema, where and in which year?

23. The Lumière brothers, in Paris in 1895.
Auguste and Louis Lumière A still from “A Trip To The Moon” by
Georges Méliès (1902)

24. 12. What is a storyboard?

25. A storyboard is an illustrated script that looks very much like
a comic strip, which is usually used in cinema production.