MEC's analysis of the latest JNLR figures

1. JNLR REVIEW 2011

2. Any Radio Listenership
‘Listened yesterday’ has decreased to 2008 levels of 85%
87.5
87
86.5
86
85.5
85
84.5
84
83.5
83
82.5
Source: JNLR 2011 Any Radio Listenership

3. National Stations: All Adults Market Share
Today FM finally reversed their downward incline. All stations
increased share, bar 2FM
25%
20%
2006
15%
2007
2008
2009
10% 2010
2011
5%
0%
Radio 1 2FM Lyric FM Today FM Newstalk
Source: JNLR 2011 National Market Share All Adults 7am-7pm.

4. Dublin Stations: All Adults Market Share
A reverse on last year, Radio One, Today FM & Newstalk have increased their fortunes
in Dublin to the detriment of the local stations. And despite the competitive
marketplace, new player Nova, has made a strong impact in the market
35%
30%
25%
20%
2006
15% 2007
2008
10%
2009
2010
5%
2011
0%
Source: JNLR 2011 Dublin Market Share All Adults 7am-7pm.

5. Cork Stations: All Adults Market Share
Whilst still the dominant player, Cork 96’s share lost more share.
Classic Hits 4FM has grown larger than Newstalk
60%
50%
40%
2006
2007
30% 2008
2009
2010
20%
2011
10%
0%
Radio 1 2FM Lyric FM Today FM Newstalk Classic Hits Cork 96/103 Corks 103 Cork 96 Cork Red
4FM FM
Source: JNLR 2011 Cork Market Share All Adults 7am-7pm.

6. Regional &
Local
Listenership

7. Market Share – South West
Against Ads, Radio 1 & home local picked up new listeners, while 2FM displayed
positive numbers against the younger audience
50 50
ALL ADS 15-34
45 45
40 40
35 35
30 30
25 25
2010 2010
20 2011 20 2011
15 15
10 10
5 5
0 0
Source: JNLR 2011 MARKET SHARE

8. Market Share –North West
Home local has had a strong book for both audiences, while 2FM
was the only national station to gain younger listeners
50 50
15-34
ALL ADS
45 45
40 40
35 35
30 30
25 25
2010
2010
20 20 2011
2011
15 15
10 10
5 5
0 0
Source: JNLR 2011 MARKET SHARE

9. Market Share –North East
Radio 1 was the only station to grow against All Ads, while, home
local showed a good performance against 15-34
50 ALL ADS
50 15-34
45 45
40 40
35 35
30 30
25 25
2010 2010
20 2011 20 2011
15 15
10 10
5
5
0
0
Source: JNLR 2011 MARKET SHARE

10. Market Share –South East
Radio One and Today FM grew share for adults while Beat, despite falling
numbers, remains the market leader amongst the younger audience
50 50
ALL ADS 15-34
45 45
40 40
35 35
30 30
25 25
2010 2010
20 20
2011 2011
15 15
10
10
5
5
0
0
Source: JNLR 2011 MARKET SHARE

11. Multi- City Market Share
Today FM, Newstalk & Lyric gained listeners against +35s
40 4FM Franchise Area.
Market Share for +35's
35
30
25
2009
20 2010
2011
15
10
5
0
Radio One 2FM Lyric FM Today FM Newstalk Classic Hits 4FM Home Local
Source: JNLR 2011 MARKET SHARE

12. Dublin Commuter
While Nova increased it’s share marginally, Newstalk faired better
against this age group
16
Radio Nova’s Franchise Area.
Market Share for +25-44
14
12
10
8 Oct'10-Sep'1
Jan-Dec2011
6
4
2
0
Radio1 2FM Lyric Today FM Newstalk 4FM Radio Nova
Source: JNLR 2011 MARKET SHARE

13. Local Listenership – Listened Yesterday
Mid West had a phenomenal book, while Midlands & Ocean also
performed very well.
120
100
80
60
2006
2007
40 2008
2009
2010
20
2011
0
Source: JNLR 2011 LISTENED Y’DAY

14. Radio 1: All Adults National listenership
Radio One will overall be very happy with this book, the only show to
lose listeners was John Murray
Morning Ireland 0700-0900
John Murray 0900-1000
Pat Kenny 1000-1200
Ronan Collins 1200-1300 2011
2010
News at One 1300-1345 2009
2008
Liveline 1345-1500
Mooney 1500-1630
Drivetime 1630-1900
0 50 100 150 200 250 300 350 400 450 500
Source: JNLR 2011 TIME BLOCK LISTENERSHIP

15. 2FM: All Adults National listenership
Desperate times for 2FM, as Larry Gogan was the only weekday
presenter to gain numbers
Will Leahy 1630-1900
Rick O'Shea 1400-1630
Larry Gogan 1300-1400
2011
2010
Colm Hayes 1100-1200
0900-1100 Tubridy
0600-0700 & Hector
0 50 100 150 200 250
Source: JNLR 2011 TIME BLOCK LISTENERSHIP - new schedule in 2010

16. Today FM: All Adults National listenership
Today FM will be happy with this book. Dempsey made great gains while
D’Arcy is almost back to his 2009 figures. The only show to lose listeners
was Foley
Matt Cooper 1630-1900
Tony Fenton 1430-1630
2011
Ray Foley 1200-1430 2010
2009
2008
Ray D'Arcy 0900-1200
Ian Dempsey 0700-0900
0 50 100 150 200 250 300
Source: JNLR 2011 TIME BLOCK LISTENERSHIP

17. Newstalk: All Adults Timeblock listenership
Phenomenal results for Newstalk Breakfast. Along with very strong
gains on Hook & Moncrieff, Newstalk must be very happy
Hook 1630-1900
Moncrieff 1400-1630
2011
Lunchtime Show 1200-1400 2010
2009
2008
Tom Dunne 1000-1200
Breakfast Show 0700-1000
0 20 40 60 80 100 120 140
Source: JNLR 2011 TIME BLOCK LISTENERSHIP

18. News in Brief
Breakfast at The Golden Step up Today Changing
Newstalk Hour? FM Dials
• 62,000 more • His move back to • Today FM is • The ratio of
listeners for weekdays in 2010 finally back on national stations
Newstalk’s was positive, but track, having plus Radio Nova
Breakfast Show, it’s worrying that been on a to local has
sees has helped the only gain in worryingly changed quite
it surpass Hook’s 2FM’s PT downward spiral dramatically in
evening drive schedule was for the past two Dublin YOY, from
time show Larry Gogan, a books 52% V 46 in 2010
veteran who’s to 60% V 39% in
been on the 2011
station since
1979.

19. For more information or
further breakdown of any
audience, please contact
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