SlideShare ist ein Scribd-Unternehmen logo

Social media 2014 bvt

•Als PPT, PDF herunterladen•
•
Caroline Maddox
Caroline Maddox
TechnologieBusiness
1 von 34
A change in focus Modern Communication
The Human Brand • Early humans developed a way to make quick judgements • What are the intentions of others to me? • And, how capable are they of carrying these out? • This is known as warmth and competence Warmth and competence drive our emotions and behaviour to others. Why do we hate our banks yet love our mobile devices? Its down to customer loyalty and how brands build relationships with us.
Social Revolution
Social Recruiting
Twitter
A picture paints a 1000 words Pinterest •Pin Boards and Group Boards •Use great images and content that solves a problem, inspires, offers something desirable •Collaborate with other pin boards
Are you a social brand or social business? Social Brand • Usually owned and driven by marketing/comms • Engagement with social customer using Twitter, Facebook and Blogs • Measurement: clicks, impressions, likes, comments, fans • Budget to support agencies • Little no or internal collaboration Social Business • Business leaders, employees in every job function are involved • Engagement with every contact via social platforms • Measurement: Employee participation • Collaboration is imperative
Any questions
Thanks for listening Twitter: @caroline maddox E-mail: carolinemaddox@southstaffs-water.co.uk

Empfohlen

Social Business Culture for Talent
Social Business Culture for TalentSocial Business Culture for Talent
Social Business Culture for Talent
Tiffany St James
 
Reckon conference 2014 - Leveraging social media for accountants
Reckon conference 2014 - Leveraging social media for accountantsReckon conference 2014 - Leveraging social media for accountants
Reckon conference 2014 - Leveraging social media for accountants
Reckon
 
Tiffany St James at #EmbraceSocial - Social Business Culture for Talent
Tiffany St James at #EmbraceSocial - Social Business Culture for TalentTiffany St James at #EmbraceSocial - Social Business Culture for Talent
Tiffany St James at #EmbraceSocial - Social Business Culture for Talent
<steve.ward> social recruiting & strategy
 
Social media must pallino1021.
Social media must pallino1021.Social media must pallino1021.
Social media must pallino1021.
Deanna Lawrence
 
S E A
S E AS E A
S E A
Katya Andresen
 
Why social media matters to business
Why social media matters to businessWhy social media matters to business
Why social media matters to business
Ivan Hernandez
 
Build a positive reputation at work
Build a positive reputation at workBuild a positive reputation at work
Build a positive reputation at work
Coralie Sawruk
 
How to be More Effective in Your Fundraising/Marketing Job!
How to be More Effective in Your Fundraising/Marketing Job!How to be More Effective in Your Fundraising/Marketing Job!
How to be More Effective in Your Fundraising/Marketing Job!
The Nation
 

Empfohlen

Social Business Culture for Talent
Social Business Culture for TalentSocial Business Culture for Talent
Social Business Culture for Talent
Tiffany St James
 
Reckon conference 2014 - Leveraging social media for accountants
Reckon conference 2014 - Leveraging social media for accountantsReckon conference 2014 - Leveraging social media for accountants
Reckon conference 2014 - Leveraging social media for accountants
Reckon
 
Tiffany St James at #EmbraceSocial - Social Business Culture for Talent
Tiffany St James at #EmbraceSocial - Social Business Culture for TalentTiffany St James at #EmbraceSocial - Social Business Culture for Talent
Tiffany St James at #EmbraceSocial - Social Business Culture for Talent
<steve.ward> social recruiting & strategy
 
Social media must pallino1021.
Social media must pallino1021.Social media must pallino1021.
Social media must pallino1021.
Deanna Lawrence
 
S E A
S E AS E A
S E A
Katya Andresen
 
Why social media matters to business
Why social media matters to businessWhy social media matters to business
Why social media matters to business
Ivan Hernandez
 
Build a positive reputation at work
Build a positive reputation at workBuild a positive reputation at work
Build a positive reputation at work
Coralie Sawruk
 
How to be More Effective in Your Fundraising/Marketing Job!
How to be More Effective in Your Fundraising/Marketing Job!How to be More Effective in Your Fundraising/Marketing Job!
How to be More Effective in Your Fundraising/Marketing Job!
The Nation
 
Tbex15 Asia Thailand Andrew Chow
Tbex15 Asia Thailand Andrew ChowTbex15 Asia Thailand Andrew Chow
Tbex15 Asia Thailand Andrew Chow
TBEX
 
The How To Guide To Social Media Marketing
The How To Guide To Social Media MarketingThe How To Guide To Social Media Marketing
The How To Guide To Social Media Marketing
Socialize Group
 
Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?
Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?
Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?
Biznes to Rozmowy
 
Social on a shoestring - Small charities communications conference, 11 July 2018
Social on a shoestring - Small charities communications conference, 11 July 2018Social on a shoestring - Small charities communications conference, 11 July 2018
Social on a shoestring - Small charities communications conference, 11 July 2018
CharityComms
 
Authentic Networking: A Simple Process that Creates Strategic Returns
Authentic Networking: A Simple Process that Creates Strategic Returns Authentic Networking: A Simple Process that Creates Strategic Returns
Authentic Networking: A Simple Process that Creates Strategic Returns
Joyce White Nelson
 
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Annie Lynsen
 
How to Market Through Social Media
How to Market Through Social Media How to Market Through Social Media
How to Market Through Social Media
Evonomie Ltd
 
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementBeyond the Like: Social Media Engagement
Beyond the Like: Social Media Engagement
Legal Services National Technology Assistance Project (LSNTAP)
 
Your communication superpowers - Small charities communications conference, 1...
Your communication superpowers - Small charities communications conference, 1...Your communication superpowers - Small charities communications conference, 1...
Your communication superpowers - Small charities communications conference, 1...
CharityComms
 
Lets Go Social
Lets Go SocialLets Go Social
Lets Go Social
Olorunfemi Obasa
 
Three Questions That Define the Social Intrapreneur
Three Questions That Define the Social IntrapreneurThree Questions That Define the Social Intrapreneur
Three Questions That Define the Social Intrapreneur
Joseph Agoada
 
Communications for advocacy and campaigns - Small charities communications co...
Communications for advocacy and campaigns - Small charities communications co...Communications for advocacy and campaigns - Small charities communications co...
Communications for advocacy and campaigns - Small charities communications co...
CharityComms
 
2011 Marketer Meet-up Engaging Staff
2011 Marketer Meet-up Engaging Staff2011 Marketer Meet-up Engaging Staff
2011 Marketer Meet-up Engaging Staff
Tim McAlpine
 
How to become a great problem solver
How to become a great problem solverHow to become a great problem solver
How to become a great problem solver
Wake-Up Foundation
 
Diciamo: Managing your reputation online
Diciamo: Managing your reputation onlineDiciamo: Managing your reputation online
Diciamo: Managing your reputation online
CharityComms
 
Jenna lebel Social Media FTW Fall 2011
Jenna lebel Social Media FTW Fall 2011Jenna lebel Social Media FTW Fall 2011
Jenna lebel Social Media FTW Fall 2011
Jenna Lebel
 
Re-energizing your Volunteer Program by Designing Mission-Driven Opportunties
Re-energizing your Volunteer Program by Designing Mission-Driven OpportuntiesRe-energizing your Volunteer Program by Designing Mission-Driven Opportunties
Re-energizing your Volunteer Program by Designing Mission-Driven Opportunties
VolunteerMatch
 
Solving the Two-Sided Challenge of "Going Beyond the Check"
Solving the Two-Sided Challenge of "Going Beyond the Check"Solving the Two-Sided Challenge of "Going Beyond the Check"
Solving the Two-Sided Challenge of "Going Beyond the Check"
VolunteerMatch
 
How to Become a Social Good Volunteer Champion for #GivingTuesday
How to Become a Social Good Volunteer Champion for #GivingTuesdayHow to Become a Social Good Volunteer Champion for #GivingTuesday
How to Become a Social Good Volunteer Champion for #GivingTuesday
VolunteerMatch
 
Re=Energize Your Volunteer Program: Creating Mission-Driven Opportunities
Re=Energize Your Volunteer Program: Creating Mission-Driven OpportunitiesRe=Energize Your Volunteer Program: Creating Mission-Driven Opportunities
Re=Energize Your Volunteer Program: Creating Mission-Driven Opportunities
VolunteerMatch
 
Principles of effective communication
Principles of effective communication Principles of effective communication
Principles of effective communication
matt18
 
TECHNICAL EDUCATION 99
TECHNICAL EDUCATION 99TECHNICAL EDUCATION 99
TECHNICAL EDUCATION 99
Sudip Das
 

Weitere ähnliche Inhalte

Was ist angesagt?

Authentic Networking: A Simple Process that Creates Strategic Returns
Authentic Networking: A Simple Process that Creates Strategic Returns Authentic Networking: A Simple Process that Creates Strategic Returns
Authentic Networking: A Simple Process that Creates Strategic Returns
Joyce White Nelson
 
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementBeyond the Like: Social Media Engagement
Beyond the Like: Social Media Engagement
Legal Services National Technology Assistance Project (LSNTAP)
 
2011 Marketer Meet-up Engaging Staff
2011 Marketer Meet-up Engaging Staff2011 Marketer Meet-up Engaging Staff
2011 Marketer Meet-up Engaging Staff
Tim McAlpine
 
Re-energizing your Volunteer Program by Designing Mission-Driven Opportunties
Re-energizing your Volunteer Program by Designing Mission-Driven OpportuntiesRe-energizing your Volunteer Program by Designing Mission-Driven Opportunties
Re-energizing your Volunteer Program by Designing Mission-Driven Opportunties
VolunteerMatch
 
Solving the Two-Sided Challenge of "Going Beyond the Check"
Solving the Two-Sided Challenge of "Going Beyond the Check"Solving the Two-Sided Challenge of "Going Beyond the Check"
Solving the Two-Sided Challenge of "Going Beyond the Check"
VolunteerMatch
 
How to Become a Social Good Volunteer Champion for #GivingTuesday
How to Become a Social Good Volunteer Champion for #GivingTuesdayHow to Become a Social Good Volunteer Champion for #GivingTuesday
How to Become a Social Good Volunteer Champion for #GivingTuesday
VolunteerMatch
 
Re=Energize Your Volunteer Program: Creating Mission-Driven Opportunities
Re=Energize Your Volunteer Program: Creating Mission-Driven OpportunitiesRe=Energize Your Volunteer Program: Creating Mission-Driven Opportunities
Re=Energize Your Volunteer Program: Creating Mission-Driven Opportunities
VolunteerMatch
 

Was ist angesagt? (20)

Tbex15 Asia Thailand Andrew Chow
Tbex15 Asia Thailand Andrew ChowTbex15 Asia Thailand Andrew Chow
Tbex15 Asia Thailand Andrew Chow
 
The How To Guide To Social Media Marketing
The How To Guide To Social Media MarketingThe How To Guide To Social Media Marketing
The How To Guide To Social Media Marketing
 
Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?
Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?
Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?
 
Social on a shoestring - Small charities communications conference, 11 July 2018
Social on a shoestring - Small charities communications conference, 11 July 2018Social on a shoestring - Small charities communications conference, 11 July 2018
Social on a shoestring - Small charities communications conference, 11 July 2018
 
Authentic Networking: A Simple Process that Creates Strategic Returns
Authentic Networking: A Simple Process that Creates Strategic Returns Authentic Networking: A Simple Process that Creates Strategic Returns
Authentic Networking: A Simple Process that Creates Strategic Returns
 
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
 
How to Market Through Social Media
How to Market Through Social Media How to Market Through Social Media
How to Market Through Social Media
 
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementBeyond the Like: Social Media Engagement
Beyond the Like: Social Media Engagement
 
Your communication superpowers - Small charities communications conference, 1...
Your communication superpowers - Small charities communications conference, 1...Your communication superpowers - Small charities communications conference, 1...
Your communication superpowers - Small charities communications conference, 1...
 
Lets Go Social
Lets Go SocialLets Go Social
Lets Go Social
 
Three Questions That Define the Social Intrapreneur
Three Questions That Define the Social IntrapreneurThree Questions That Define the Social Intrapreneur
Three Questions That Define the Social Intrapreneur
 
Communications for advocacy and campaigns - Small charities communications co...
Communications for advocacy and campaigns - Small charities communications co...Communications for advocacy and campaigns - Small charities communications co...
Communications for advocacy and campaigns - Small charities communications co...
 
2011 Marketer Meet-up Engaging Staff
2011 Marketer Meet-up Engaging Staff2011 Marketer Meet-up Engaging Staff
2011 Marketer Meet-up Engaging Staff
 
How to become a great problem solver
How to become a great problem solverHow to become a great problem solver
How to become a great problem solver
 
Diciamo: Managing your reputation online
Diciamo: Managing your reputation onlineDiciamo: Managing your reputation online
Diciamo: Managing your reputation online
 
Jenna lebel Social Media FTW Fall 2011
Jenna lebel Social Media FTW Fall 2011Jenna lebel Social Media FTW Fall 2011
Jenna lebel Social Media FTW Fall 2011
 
Re-energizing your Volunteer Program by Designing Mission-Driven Opportunties
Re-energizing your Volunteer Program by Designing Mission-Driven OpportuntiesRe-energizing your Volunteer Program by Designing Mission-Driven Opportunties
Re-energizing your Volunteer Program by Designing Mission-Driven Opportunties
 
Solving the Two-Sided Challenge of "Going Beyond the Check"
Solving the Two-Sided Challenge of "Going Beyond the Check"Solving the Two-Sided Challenge of "Going Beyond the Check"
Solving the Two-Sided Challenge of "Going Beyond the Check"
 
How to Become a Social Good Volunteer Champion for #GivingTuesday
How to Become a Social Good Volunteer Champion for #GivingTuesdayHow to Become a Social Good Volunteer Champion for #GivingTuesday
How to Become a Social Good Volunteer Champion for #GivingTuesday
 
Re=Energize Your Volunteer Program: Creating Mission-Driven Opportunities
Re=Energize Your Volunteer Program: Creating Mission-Driven OpportunitiesRe=Energize Your Volunteer Program: Creating Mission-Driven Opportunities
Re=Energize Your Volunteer Program: Creating Mission-Driven Opportunities
 

Andere mochten auch

Led leuchten
Led leuchtenLed leuchten
Led leuchten
trola90
 
Selenium web driver code to handle the following events
Selenium web driver code to handle the following eventsSelenium web driver code to handle the following events
Selenium web driver code to handle the following events
Dolly_29
 

Andere mochten auch (15)

Principles of effective communication
Principles of effective communication Principles of effective communication
Principles of effective communication
 
TECHNICAL EDUCATION 99
TECHNICAL EDUCATION 99TECHNICAL EDUCATION 99
TECHNICAL EDUCATION 99
 
14 19 education & the Wolf Report
14 19 education & the Wolf Report14 19 education & the Wolf Report
14 19 education & the Wolf Report
 
Sales management ppt
Sales management pptSales management ppt
Sales management ppt
 
Sales management ppt
Sales management pptSales management ppt
Sales management ppt
 
Sales management ppt
Sales management pptSales management ppt
Sales management ppt
 
BCPL Autumn Conference 2012
BCPL Autumn Conference 2012BCPL Autumn Conference 2012
BCPL Autumn Conference 2012
 
Led leuchten
Led leuchtenLed leuchten
Led leuchten
 
How tocrackcat
How tocrackcatHow tocrackcat
How tocrackcat
 
Selenium web driver code to handle the following events
Selenium web driver code to handle the following eventsSelenium web driver code to handle the following events
Selenium web driver code to handle the following events
 
Sales management ppt
Sales management pptSales management ppt
Sales management ppt
 
Black Country Partnership for Learning - Autumn Conference 2013 - Joint Confe...
Black Country Partnership for Learning - Autumn Conference 2013 - Joint Confe...Black Country Partnership for Learning - Autumn Conference 2013 - Joint Confe...
Black Country Partnership for Learning - Autumn Conference 2013 - Joint Confe...
 
TECHNICAL EDUCATION
TECHNICAL EDUCATION TECHNICAL EDUCATION
TECHNICAL EDUCATION
 
International marketing 1
International marketing 1International marketing 1
International marketing 1
 
S. Valentim em SPC (NEE)
S. Valentim em SPC (NEE)S. Valentim em SPC (NEE)
S. Valentim em SPC (NEE)
 

Ähnlich wie Social media 2014 bvt

Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Likeable Media
 
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Likeable Media
 
Evaluating & Adapting Your Communications Strategy
Evaluating & Adapting Your Communications StrategyEvaluating & Adapting Your Communications Strategy
Evaluating & Adapting Your Communications Strategy
CharityComms
 
Salterbaxter Social Media Roundtable 28th June 2011
Salterbaxter Social Media Roundtable 28th June 2011Salterbaxter Social Media Roundtable 28th June 2011
Salterbaxter Social Media Roundtable 28th June 2011
salterbaxter
 

Ähnlich wie Social media 2014 bvt (20)

Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
 
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
 
Evaluating & Adapting Your Communications Strategy
Evaluating & Adapting Your Communications StrategyEvaluating & Adapting Your Communications Strategy
Evaluating & Adapting Your Communications Strategy
 
Choosing channels
Choosing channelsChoosing channels
Choosing channels
 
Social media 2.0: Getting older and (hopefully) wiser
Social media 2.0: Getting older and (hopefully) wiserSocial media 2.0: Getting older and (hopefully) wiser
Social media 2.0: Getting older and (hopefully) wiser
 
Social media 2.0: Getting older and (hopefully) wiser
Social media 2.0: Getting older and (hopefully) wiserSocial media 2.0: Getting older and (hopefully) wiser
Social media 2.0: Getting older and (hopefully) wiser
 
Trends in advertising and Public Relation
Trends in advertising and Public RelationTrends in advertising and Public Relation
Trends in advertising and Public Relation
 
Managing publicity & pr with social media (nigeria)
Managing publicity & pr with social media (nigeria)Managing publicity & pr with social media (nigeria)
Managing publicity & pr with social media (nigeria)
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual Marketing
 
Salterbaxter Social Media Roundtable 28th June 2011
Salterbaxter Social Media Roundtable 28th June 2011Salterbaxter Social Media Roundtable 28th June 2011
Salterbaxter Social Media Roundtable 28th June 2011
 
AMA Influencer Marketing Deck
AMA Influencer Marketing DeckAMA Influencer Marketing Deck
AMA Influencer Marketing Deck
 
Sinclair University - Social Sense
Sinclair University - Social SenseSinclair University - Social Sense
Sinclair University - Social Sense
 
NC Philanthropy Conference Presentation
NC Philanthropy Conference PresentationNC Philanthropy Conference Presentation
NC Philanthropy Conference Presentation
 
#NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing #NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing
 
Donorpath Webinar
Donorpath WebinarDonorpath Webinar
Donorpath Webinar
 
W Flanagan Cci2012
W Flanagan Cci2012W Flanagan Cci2012
W Flanagan Cci2012
 
Social Media: The Old Game Has New Rules
Social Media: The Old Game Has New RulesSocial Media: The Old Game Has New Rules
Social Media: The Old Game Has New Rules
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social Media
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social Media
 
The foundation of your social strategy 9 24-14
The foundation of your social strategy 9 24-14The foundation of your social strategy 9 24-14
The foundation of your social strategy 9 24-14
 

Kürzlich hochgeladen

CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
Enterprise Knowledge
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
Malak Abu Hammad
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
Delhi Call girls
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 

Kürzlich hochgeladen (20)

Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 

Social media 2014 bvt

  • 1. A change in focus Modern Communication
  • 2.
  • 3. The Human Brand • Early humans developed a way to make quick judgements • What are the intentions of others to me? • And, how capable are they of carrying these out? • This is known as warmth and competence Warmth and competence drive our emotions and behaviour to others. Why do we hate our banks yet love our mobile devices? Its down to customer loyalty and how brands build relationships with us.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. A picture paints a 1000 words Pinterest •Pin Boards and Group Boards •Use great images and content that solves a problem, inspires, offers something desirable •Collaborate with other pin boards
  • 32. Are you a social brand or social business? Social Brand • Usually owned and driven by marketing/comms • Engagement with social customer using Twitter, Facebook and Blogs • Measurement: clicks, impressions, likes, comments, fans • Budget to support agencies • Little no or internal collaboration Social Business • Business leaders, employees in every job function are involved • Engagement with every contact via social platforms • Measurement: Employee participation • Collaboration is imperative
  • 34. Thanks for listening Twitter: @caroline maddox E-mail: carolinemaddox@southstaffs-water.co.uk