Today's digital empowered customers are challenging the business world. They become increasing savvy in their search for the best offers; their expectations continue to rise; their choices are growing too. Effectively customers engagement based on Real-Time Insight is the new imperative for all banks today.
In this presentation, MDS ap demonstrates how the next generation marketing technology leverages real-time customer context to deliver the optimum customer experience.
5. of customers look for financial
products online.
Empowered customers do their
research at home and open accounts
online
88 %
of the total time customers
spend researching credit cards
happens online – an average of
3.5 hours.
of the total time customers spend
researching mortgages
happens online – an average of
11.5 hours
Source: Google Financial Service Team, September 2013
3%
MOBILE
29%
BRANCH
68%
ONLINE
Account
Openings
78 %
62 %
8. Bank 2.0
YESTERDAY
Regulation Focused
Infrastructure,Risk, Processes
Disconnected Data
Paper Documentation, Silo Systems
Limited Communication
ATMs,Bank Branches
Bank 3.0
TODAY
Digitally Empowered
Onlineand Mobile Banking
Convenient
Anywhere, Anytime
Product-Oriented
Self-service
16. CUSTOMER PROFILE
One profile for corporate accounts,
consumers, or contacts
Interactions from all channels including
business documents, social networks,
web clicks, etc.
Merging data building a golden record
Predictive scores delivered out of the box,
easy to add more
Easy extensibility with pre-delivered fields
Commerce browsing favorites
For B2B with account information
18. SENTIMENT ENGAGEMENT
Social Monitoring on brands, topics or
contributors, see new upcoming topics.
Any unstructured data from public social
media or other text based sources like
email, complaints …
Automated text data processing with SAP
HANA Text Analysis (NLP) identifying
topics and sentiments.
Creation of target groups or Jam groups
to follow up.
Engage on Social Media
Filtering by target group to understand
their sentiment
Drill down by channel, sentiment, topic,
contributor ..
21. What’s Next?
Ilker Tasdemir
Director of Business Analytics
MDS AP
ilker.tasdemir@mdsaptech.com
+971 50 7129169
Thank you
Contact us to explore our innovations @:
• Digital Customer Experience (OCB)
• EPM for Banking
• CFO Dashboard
• Banking Data Warehouse
• Compliance & RR Platform
• Social Network Intelligence
• InMemory Computing
• Big Data Solutions for Banking