1. Business Plan

2.  Rajib Chandra das
 Md Arfanul Hoque
 Jobayer Bin Anwar
 Md Morshedul Anwar
 Md Ruhul Quddus
Group Members

4. Product development means making changes in the
size, design, color, shape, characteristics, packing etc.
of the product.
A new product is any product which is perceived by
the customer as being new.

6.  Idea generation is the systematic search for new
product ideas obtained internally from employees
and also from
 Customers
 Competitors
 Distributors
 Suppliers

7. The purpose of screening stage is to drop poor
ideas as early as possible.
DROP ERROR: error which occurs when the
company rejects one really good idea having
potential.
GO ERROR: error which occurs, when the company
permits & facilitates a poor idea to move onto
further development stages & commercialization.

8.  Our innovative product
 Pop corn of Tomato flavour
 Pop corn of Chicken flavour
 Pop corn of Mushroom flavour
 Pop corn of Butter
 Caramel flavored popcorn

9. A concept is an elaborated version of a product
idea expressed in meaningful consumer terms.
CONCEPT 1: POPCORN FOR YOUNG & GROWN UPS AS A
FUNNY THIRST QUENCHING ITEM.
CONCEPT 2: POPCORN FOR CHILDREN AS A HEALTH
SUPPLEMENTS.
CONCEPT 3: FOR ADULTS AS A NUTRITIONAL ENERGY
SUPPLEMENTS.
From the above 3 concepts, the 1st one looks to be
attractive & promising.

10. STEP 4: MARKETING STRATEGY
Designing an initial marketing
strategy for a new product based
on the product concept. First of
all, we introduce new Pop corn
flavour towards the customer
through advertising

11. YEAR MARGIN RATIO
1st 20%
2nd 30%
3rd 35%
4th 45%
5th 50%
(Expected profit(Up to 5 years)

12. Developing the product concept into a physical product
in order to ensure that the product idea can be turned
into a workable market offering.
STEP 7: TEST MARKETING
The stage of new product development in which the
product and marketing program are tested inrealistic
market setting.
Here the companies conduct 2 types of major testing’s, such
as: ALPHA TESTING & BETA TESTING.
ALPHA TESTING: Testing within the firm to see its function.
BETA TESTING: It includes listing a set of customers to use the
prototype & give feedback.

13. STEP 8: COMMERCIALIZATION
Commercialization is the introduction of the new
product into the marketplace.
The important factors to which strategists should focus here are:
 Market entry timing period.
 Whether to lunch the product in a single locality, a region, several
regions, nationally or internationally, i.e. geographic strategy.
 To whom the new product should target for i.e. targeting &
segmenting.

14. Every year millions of taka are being spent on R&D for
new products development. Such a huge investment is
necessary as new products are the only means of survival of a
firm.
We hope that our products will be attracted by common
people.