Electronic Marketing (E-Marketing) Importance in terms of
Raising Awareness (Microsoft)
Influence Desire ( Apple inc)
Facilitate Purchase (Paypal)
Encourage Trial ( Amazon.com)
E Marketing Importance can be defined in many ways,
1. Importance of E-Marketing
RAISING AWARENESS
Product’s Information Sharing
Brand Value Promotions
Showing Market Position
Making Aware of Available Services
INFLUENCE DESIRE
Strong Social Media Promotion
Diverse Application Platform
Customer Oriented Service
Online Brand Advocates
ENCOURAGE TRIAL
Return Policy
Membership Facility
Replacement Facility
Delivery Facility
FACILITATE PURCHASE
TIME SAVINGHASSLE FREE SECURE
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