McDougall Interactive SEO Presentation 2010

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MCDIA

Technologie

John McDougall 978-283-0043 [email_address] Increasing Website ROI

Web Marketing since 1995 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample Ranks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Web vs. Traditional Marketing 62 41 24 18 13 11 8 6 1

In the News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enhancing Website Profits ,[object Object],[object Object],[object Object],[object Object],[object Object]

Create “Silos” For Your Content ,[object Object],Blue Widgets Green Widgets Fuzzy Blue Widgets Bumpy Blue Widgets Cool Green Widgets Hot Green Widgets

Visitors Trend Indicates Weekends Sales for Green Widgets saw a spike at 207 The newly launched Red Widget product received 1,516 visits Advanced Website Traffic Analysis

[object Object],[object Object],Traffic Sources Website 355 visits Blog 258 visits 1.2% Conv. Blog contribution to website Traffic Sources – Blog Value

Top 15 Landing Pages ,[object Object],[object Object],Page Entrances Avg.Page views % Bounce Rate Avg. Time (in mins) % Exit /home 59,740 1.7 53.0% 3.2 58.9% /e-branch/ 1,774 2.0 43.0% 3.0 48.9% /locations-and-hours/ 395 1.8 71.9% 1.5 56.8% /rates/deposit-rates.aspx 227 1.7 74.4% 2.0 60.5% /commercial-banking/online-banking.aspx 176 2.5 35.8% 2.7 39.7% /small-business-banking/online-banking.aspx 163 2.0 46.0% 2.4 50.2% /about-us/career-center/default.aspx 140 2.8 5.0% 0.4 35.9% /personal-banking/personal-checking.aspx 105 3.1 41.0% 1.8 32.6% /contact-us.aspx 100 2.1 55.0% 1.6 48.1% /personal-banking/consumer-borrowing/mortgages.aspx 86 4.0 17.4% 1.1 25.2% /personal-banking/ 58 4.2 22.4% 1.2 23.9% /about-us/ 40 3.5 37.5% 0.8 28.6% /small-business-banking/ 37 2.5 16.2% 1.3 39.4% /e-branch/mortgage-loan-services.aspx 34 2.8 61.8% 0.8 36.2% /rates/consumer-loan-rates.aspx 31 1.3 83.9% 0.9 79.5%

67% 21% 33.7% 7.1% 4.4% 4.8% Step Conversion Overall Conversion 18,335 6,170 1,298 874 813 2.3% 422 52% 34% Conversion Funnel Tracking 93% Visits To Web Site Shopping Cart Checkout Checkout Shipping Order Confirmation Checkout Payment

361 Visits 0.53% CTR 56% Bounce Rate 43 Visits 0.06% CTR 75% Bounce Rate 313 Visits 0.46% CTR 3% Bounce Rate 448 Visits 0.55% CTR 4% Bounce Rate 174 Visits 0.26% CTR 54% Bounce Rate 162 Visits 0.24% CTR 50% Bounce Rate 594 Visits 0.88% CTR 3% Bounce Rate 22 Visits 0.03% CTR 0% Bounce Rate 606 Visits 0.90% CTR 32% Bounce Rate 573 Visits 0.85% CTR 44% Bounce Rate 10 Visits 0.01% CTR 0% Bounce Rate 53 Visits 0.08% CTR 100% Bounce Rate Best Poor Banner Performance

48.1% 48.1% 13.4% 13.4% 9.1% 9.1% 3.7% 3.7% 3.2% 3.2% 2.5% 2.5% 1.2% These can be replaced by Clickable Banners Navigation Summary ,[object Object],[object Object],% Clicks from ‘Financial Aid’ to most popular links Visits = 1,004 Views = 1,431 Bounce Rate = 31% Exit Rate = 6%

Link Building What Is A Link? ,[object Object],[object Object],Your Website Site A Site B Site C

Primary Monthly Activities Search Engine Optimization Link Building / PR Analytics / Conversions Social Media

Our Website: www.mcdia.com Our Blog: www.deeperclicks.com

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McDougall Interactive SEO Presentation 2010

1. John McDougall 978-283-0043 [email_address] Increasing Website ROI

3. www.deeperclicks.com Our Blog

4. Clients

7. Project Management Software

8. Best Online Ad Award 2009

10.

11. Traditional Media is in Trouble

12. Forrester Predicts

13.

14. Search Engine Optimization

15. Natural Results (Organic)

16.

17. Keyword Research

18. Text Optimization

19. Search Engine Ranking Reports

20. Visitors Trend Indicates Weekends Sales for Green Widgets saw a spike at 207 The newly launched Red Widget product received 1,516 visits Advanced Website Traffic Analysis

21.

22. Conversion Analysis

23.

24. 67% 21% 33.7% 7.1% 4.4% 4.8% Step Conversion Overall Conversion 18,335 6,170 1,298 874 813 2.3% 422 52% 34% Conversion Funnel Tracking 93% Visits To Web Site Shopping Cart Checkout Checkout Shipping Order Confirmation Checkout Payment

25. 361 Visits 0.53% CTR 56% Bounce Rate 43 Visits 0.06% CTR 75% Bounce Rate 313 Visits 0.46% CTR 3% Bounce Rate 448 Visits 0.55% CTR 4% Bounce Rate 174 Visits 0.26% CTR 54% Bounce Rate 162 Visits 0.24% CTR 50% Bounce Rate 594 Visits 0.88% CTR 3% Bounce Rate 22 Visits 0.03% CTR 0% Bounce Rate 606 Visits 0.90% CTR 32% Bounce Rate 573 Visits 0.85% CTR 44% Bounce Rate 10 Visits 0.01% CTR 0% Bounce Rate 53 Visits 0.08% CTR 100% Bounce Rate Best Poor Banner Performance

26.

27.

28. Link Bait

29. Directory Submission

30. News Release Writing & Submission

31. Article Writing & Submission

32. Social Media

33.

34.

35. Viral Video Blog

36. Primary Monthly Activities Search Engine Optimization Link Building / PR Analytics / Conversions Social Media

37. Our Website: www.mcdia.com Our Blog: www.deeperclicks.com