Getting started with save local

Have you heard the one….

© Constant Contact 2012 2

Is there really such a thing as a “good deal?”

YES!
When you’re in control, it’s your deal, your way!


• What are deals? Why do
a deal?
• What is SaveLocal?
• Before the deal
• During the deal
• After the deal


What is a deal?

Deals allow customers
of your business to
enjoy a product or a
service at a discount.


Why do a deal?

Attract new customers

Turn into repeat
customers


A new tool with powerful features that connect you
with new customers and keep them coming back.

Your deal, Reach new and
your way existing customers

Track your Ridiculously
success affordable


Deal pricing –
other deal providers
CUSTOMER PAYS CUSTOMER GETS DISCOUNT OF CUSTOMER PAYS CUSTOMER GETS DISCOUNT OF

$15 $30 50% $15 $30 50%

Deal pricing PROVIDER TAKE
DEAL –

$7.50
other deal providers
SOME DEAL PROVIDERS CAN
TAKE UP TO 50% OF WHAT
$1.00 TIER 1
THE CUSTOMER PAYS

$7.50 YOUR TAKE
$14.00 YOUR TAKE

CUSTOMER PAYS YOU PAY*

TIER 1 $1 - $19 $1
TIER 2 $20 - $49 $2

© Constant Contact 2012
TIER 3 $50+ $3
* PER DEAL PURCHASED

Other pricing considerations
Q: How do you get paid?
A: Through your PayPal account.

Q: When do you get paid?
A: Immediately! As soon as the
customer purchases the deal,
the money is transferred to you.
Deals are free to send.


• What are deals?
• Before the deal


Elements of a successful deal

• The deal goal • Promoting and
• Types of deals sharing the deal
• Deal parameters • Preparing for new
customers
• Deal redemption
• Saying thank you


What is the goal of your deal?


What type of deal are you offering?


Deals in action…KT’s BBQ
• 288 vouchers sold
• Approx. $2,000 in revenue
• New customers = 27% of
purchases
• 100+ new email subscribers
• Viewed by audience 170%
larger than existing email +
Facebook audience


Deals in action…


Deal parameters

price expiration # of deals terms &
restrictions


Critical business considerations

• Fixed costs
• Restrictions or other expenses
• Your average cost
• Reasonable profit margin


Promoting the deal: which customers?


Promoting the deal: sharing makes it better


Promoting the deal: messaging
• What makes the deal special?
• When will notifications be sent?


Promoting the message: which methods?

• 94% of Internet users (age 18-64) send or read email
• 61% use a social networking site
• 147 million nationwide use email, most use it daily


Some e-mail best practices

• Create a new e-mail list and add
purchasers to it for later follow-up
• Automate “thank you for purchasing”
messages
• Include reminders to share the deal for
further discounts


Be prepared: get your staff ready


Be prepared: how will you engage new customers?


• What are deals?
• Before the deal
• During the deal


Here they come!
Redemption methods:
•In your Constant Contact account
•Through the iPhone App or any QR
code reader
•A print-out checklist


Use reporting to plan ahead within the deal
• Use data to forecast inventory,
scheduling and staffing needs
• Prepare for
“end of deal” rush


What are they saying?

• Monitor + listen
• Engage


• What are deals?
• Before the deal
• During the deal
• After the deal


Say “Thank you”…it’s easy!

• Using the list of names you’ve
captured, send a “Thank you” to
those who participated in the deal.


How did you do?


Deals that aren’t redeemed

• Buyer is still entitled to value that
they paid for (much like a gift
certificate)

$7 for $15 $7


Deals in action…Urban Escape Day Spa
• 45 vouchers sold
• Over $2,000 in revenue
• New customers = 18% of purchases
• Exposure estimated 1,400 potential
new contacts
• Average email campaign
click-through rate doubled


Deals in action…Urban Escape Day Spa


• What are deals? Why do
a deal?
• Before the deal
• During the deal
• After the deal


What you can do today
2
www.constantcontact.com/savelocal /indes.jsp?pn=mcbs

1 (855) 854-8606

3


Getting started with save local

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