Presentation Glasseffect - Raimo van der Klein at Mobile Convention Amsterdam 2014

1. G L A S S E F F E C T 1
G L A S S E F F E C T
Frictionless Internet
raimo van der klein

2. G L A S S E F F E C T 2
NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR
raimo van der klein

3. G L A S S E F F E C T 3
G L A S S E F F E C T

4. G L A S S E F F E C T
@rhymo
@glasseffectnl
4

5. G L A S S E F F E C T 5
Context Mapping
Designing Google Glass services
requires to understand the
user’s context. With Context
Mapping we help you to find
relevant contextual triggers to
design Glass services.
Concept Development
To find your possibilities with
Glass we can support you with
eyeopening presentations,
inspirational workshops or
hackathons.
App Development
We Develop Glassware &
apps. Support you with
launching and promoting
your Glass project with the
world
Our Services

6. G L A S S E F F E C T
Glass for Business
G L A S S E F F E C T

7. G L A S S E F F E C T
Glass Hackathons
G L A S S E F F E C T

8. G L A S S E F F E C T
Glass Workshops
G L A S S E F F E C T

9. G L A S S E F F E C T 9
Glass Apps

10. G L A S S E F F E C T 10
Glass Apps

11. G L A S S E F F E C T 11

12. G L A S S E F F E C T
Customers
12
TMG
Funda
Sanoma Digital
ABN AMRO
Nederlandse Spoorwegen
Rabobank
Active Ants
NOS
Heijmans
UCB
Warchild
Randstad
Veiligheidsregio Groningen (Brandweer)
!

13. G L A S S E F F E C T
where are we now?
13

14. G L A S S E F F E C T 14
PEOPLE
INTERNET
SENSORS
AI
SOCIAL
CLOUD
BIG DATA
“Voice to Data”
“Content to Context”
“UX to AI”
PEOPLE
INTERNET
CONTEXT
INTELLIGENCE
2000 2008 2016 2022
From Apps!
to Big Data
From Services!
to Agents
From Synchronous!
to A-synchronous
four layers of personal technology

15. G L A S S E F F E C T 15
PEOPLE
INTERNET
AI
SOCIAL
CLOUD
“Voice to Data”
PEOPLE
INTERNET
INTELLIGENCE
2000 2008 2016 2022
From Apps!
to Big Data
From Synchronous!
to A-synchronous
Copyright Raimo van der Klein
SENSORS BIG DATA
“Content to Context”
“UX to AI”
From Services!
to Agents
CONTEXT
four layers of personal technology

16. G L A S S E F F E C T
the third wave of mobile
16
wave 1
1992-2000
“CONNECTING PEOPLE”
wave 2
2000-2008
“CONNECTING INTERNET”
wave 3
2008-2016
“CONNECTING SENSORS”
?Nokia 3210
(160 million sold)
iPhone
(350+ million sold)
No icon device. yet

17. G L A S S E F F E C T
smartphone is
optimized for content consumption
17

18. G L A S S E F F E C T 18http://weneverlookup.tumblr.com/

19. G L A S S E F F E C T
Hardware mutations
19

20. G L A S S E F F E C T 20
Google Glass
G L A S S E F F E C T

21. G L A S S E F F E C T 21
Android Wear

22. G L A S S E F F E C T 22
Nymi band by Bionym

23. G L A S S E F F E C T 23
Ring by Logbar Inc

24. G L A S S E F F E C T 24

25. G L A S S E F F E C T 25
TellSpec

26. G L A S S E F F E C T 26
Intel Mimo

27. G L A S S E F F E C T 27
Amazon Dash

29. NEST
G L A S S E F F E C T

30. Boston Dynamics

31. DEMOCRATISING MAPPING
31

32. G L A S S E F F E C T
1st wave.
SOCIAL
(PEOPLE)
2nd wave
CLOUD
(INTERNET)
3rd wave
BIG DATA
(CONTEXT)
the 4th layer: intelligence
32
ME

33. G L A S S E F F E C T 33

34. G L A S S E F F E C T 34

35. Hardware mutants get born
They have a body, a mind and a voice

36. These new entities are not
about consuming content

37. They are here to make our lives easier..

38. G L A S S E F F E C T 38

39. G L A S S E F F E C T
Between 10k and 20k sold in the „US”
100 pieces in Netherlands
Available only to Glass Explorers
Sales before summer in US?
39

40. G L A S S E F F E C T 40
Glass close-up
G L A S S E F F E C T

41. G L A S S E F F E C T
Navigate with
Touch Pad
G L A S S E F F E C T

42. G L A S S E F F E C T
The Display 640 X 360
(25” at 8 feet)
G L A S S E F F E C T

43. G L A S S E F F E C T
Camera:
Photo 5MP
Video 720p
G L A S S E F F E C T

44. G L A S S E F F E C T 44
A rear view mirror. It shows
you the needed information
to do the required actions

45. G L A S S E F F E C T 45
Deliver highly contextual services with a
minimal amount of friction between
intention and action.
G L A S S E F F E C T

46. G L A S S E F F E C T
glass is about seconds
46

47. G L A S S E F F E C T 47

48. G L A S S E F F E C T
glass basics:
- triggers
- commands
- timeline
- apps
- subscribe
48

49. G L A S S E F F E C T
glass basics:
- triggers
- commands
- timeline
- apps
- subscribe
49

50. G L A S S E F F E C T 50
location
G L A S S E F F E C T

51. G L A S S E F F E C T 51
time
G L A S S E F F E C T

52. G L A S S E F F E C T 52
time

53. G L A S S E F F E C T 53
manual
G L A S S E F F E C T

54. G L A S S E F F E C T
glass basics:
- triggers
- commands
- timeline
- apps
- subscribe
54

55. G L A S S E F F E C T
standard commands:
55
• google
• take a picture
• record a video
• get directions
• send message to
• make a call to
• make a videocall to
• take a note
• listen to

56. G L A S S E F F E C T 56
• Add a Calendar Event
• Call Me a Car
• Capture a Panorama
• Check Me In
• Create a 3D Model
• Find a Recipe
• Learn a Song
• Play a Game
• Play Music
• Record a Recipe
• Remind Me To...
• Show a Compass
• Start a Bike Ride
• Start a Round of Golf
• Start a Run
• Start a Stopwatch
• Start a Timer
• Translate This
• Tune an Instrument
“ok glass” and then some...
G L A S S E F F E C T

57. G L A S S E F F E C T
glass basics:
- triggers
- commands
- timeline
- apps
- subscribe
57

58. G L A S S E F F E C T 58
timeline

59. G L A S S E F F E C T 59G L A S S E F F E C T

60. G L A S S E F F E C T
glass basics:
- triggers
- commands
- timeline
- apps
- subscribe
60

61. G L A S S E F F E C T 61
Google Now
pinned cards
apps

62. G L A S S E F F E C T
access to hardware:
camera, gps, motion
62G L A S S E F F E C T

63. G L A S S E F F E C T
glass basics:
- triggers
- commands
- timeline
- apps
- subscribe
63

64. G L A S S E F F E C T 64

65. G L A S S E F F E C T 65G L A S S E F F E C T

66. „They are here to make our lives easier..”
How does that work in our business?

67. It’s getting personal

68. G L A S S E F F E C T 68
?
(Glass) Service
Intelligence
Big
data
Context
of the user
sensor
sensor
sensor
sensor
sensor
sensorsensor
sensor
sensor

69. G L A S S E F F E C T 69
ENVIRONMENT
WEATHER
SOUND LEVELS
SOCIAL
(WHO?)
FRIENDS/ STRANGERS
ACTIVITIES
AGENDA
VERBS
PHYSIOLOGICAL
BODY
QUANTIFIED SELF
ME
BELIEFS
INTENTIONS
INTERESTS
VIRTUAL
PRESENCE
FACEBOOK
TWITTER
WHATSAPP
SPATIO
TEMPORAL
LOCATION
TIME
Transform context
in digital data

70. G L A S S E F F E C T 70
ENVIRONMENT
WEATHER
SOUND LEVELS
SOCIAL
(WHO?)
FRIENDS/ STRANGERS
ACTIVITIES
AGENDA
VERBS
PHYSIOLOGICAL
BODY
QUANTIFIED SELF
ME
BELIEFS
INTENTIONS
INTERESTS
VIRTUAL
PRESENCE
FACEBOOK
TWITTER
WHATSAPP
SPATIO
TEMPORAL
LOCATION
TIME
Don’t start from zero:!
What do I know from
the user and his context?

71. G L A S S E F F E C T 71
four phases of designing a microinteraction
trigger rules feedback loops
Source: Microinteractions by Dan Saffer

72. G L A S S E F F E C T 72
G L A S S E F F E C T