MBL Solutions Social Media Show Sept 09

Welcome September 2009 SEO, Social Networks and more… Internet Marketing

Who are we? ,[object Object],[object Object],[object Object],[object Object]

Phew - what a ride ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objectives and what we’re going to cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is an integrated marketing campaign? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 / Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s using Social Networks? (Ofcom) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 / Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some (Social) Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where does it fit in our campaign? ,[object Object]

Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do we use Social Networks for? ,[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Approach ,[object Object],[object Object]

Our Approach ,[object Object],[object Object],[object Object],[object Object]

Elements of a campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Before you start ,[object Object],[object Object],[object Object],[object Object],[object Object],? ? ? ? ?

[object Object],[object Object],[object Object],[object Object],[object Object],Search Engine Basics

Chicken and Egg Site Structure or SEO? ,[object Object],[object Object],[object Object]

First step ,[object Object],[object Object],[object Object],[object Object]

What’s important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Increasing importance of: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Some (Social) Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blog and blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Linked in ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter for business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does this tell us? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who ,[object Object],[object Object],[object Object],[object Object],[object Object]

Groundswell – Forrester Research - POST ,[object Object],[object Object],[object Object],[object Object]

How to start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Operate in isolation? ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Small Holiday Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Affiliate Marketing ,[object Object],Affiliate Website Affiliate Website Affiliate Website Book Retailer Affiliate Website Redirects Customer Pays Commission Affiliate Agency

What’s next? ,[object Object],[object Object],[object Object]

A typical decision process Awareness of the need Awareness of suppliers Build relationship with suppliers (brands) SALE! Aftersales and support Detail information stage Confirmation and reassurance

Campaign elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sainsbury’s Business Direct Sale! and ongoing communications Targeted Adwords , SEO, Social Email shots

Simple Summary Objectives Relevance Content Interaction Connections

MBL Solutions Social Media Show Sept 09

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Empfohlen

Empfohlen (20)

MBL Solutions Social Media Show Sept 09