1. Eng. Mohamad Amir Saleh Basha
Ph: (M) 00966 50 3838 479 Email: a.s.basha@gmail.com
Page 1 of 5
EXECUTIVE MANAGEMENT
Seeking Senior Management Position to contribute towards growth and success of the organization
 Strategic Planning
 Revenue Building
 Dynamic Leadership
 Marketing & Sales Management
 Team Building
 Events’ Management
 Competitive Market Analysis
 Business Development & Operations
 Key Account Management /Retention
 Management of International Agreements
 Manpower requirement recruitment &
training
PROFESSIONAL SYNOPSIS
Dynamic, Result Oriented and Success Driven Professional with wide experience in managing the entire marketing
and sales operations of various types of International & Arab recognized Enterprises.
Hired by leading International, Regional & National Industry Leaders
 National Industry Leaders:
o Al Subaiei Group “AIMS” –Integrated for Training Co. ITC
 Position: Senior Sales and Marketing Manager
o ILS, SAP & Microsoft Business Partner a subsidiary of Basamh Group Ranked
2nd
FMCG Group in Saudi Arabia
 Position: Business Development Director + Sales & Marketing Manager in
Saudi Arabia
o National Technology Group Ranked 1st
ICT Group in Saudi Arabia (No. 32 among Top
100)
 Position: Group Marketing Director in Saudi Arabia & General Manager of a
Subsidiary
o Lazurde – Ranked 4th
Gold Products Manufacturer in the World
 Position: Sales & Marketing Managerial Positions covering GCC region
o Syrian Airlines:
 Position: Head of Maintenance & Support Dept. in Syria
 Regional Industry Leaders
o Orascom / AT&T – Ranked 1st
ICT group in Egypt
o MAS Economical Group – Ranked Top 5 Economical Group in Levant Region
 Position for both: General Manager covering Levant Region
 International Industry Leaders:
o UN - United Nations as Technical Supervisor with UNDOF
o P&G Ranked 1st
FMCG Group in the World
o Abu Dawood Est. Ranked 1st
FMCG Group in Saudi Arabia
o Position for both: Technical Supervisor with extensive Sales Training

2. Eng. Mohammad Amir Saleh Basha
Ph: (M) 00966 50 3838 479 Email: a.s.basha@gmail.com
Page 2 of 5
WORK EXPERIENCE
ITC Integrated for Training - Khobar www.itc.edu.sa
Senior Marketing and Sales Manager (Mar’ 2014 – June’ 2016)
 Full responsibility of Sales, Marketing and related business processes
 Expanding ITC business with current and new customers by increasing the number of new customers by
50% within two years
 In spite of the huge drop of oil prices effecting the GCC markets negatively, managed a sales volume of
Thirty Million SAR within the first 5 months of 2016
 Market 1000 courses through 600 scheduled events targeting B2B and B2C segments
 Managing and developing the key accounts relationship such as ARAMCO and SABIC
 Adding new major key industry leaders such as NAGHI Group, Al Futtaim Group and others
 Established full call center with 10 agents offering telesales & customer support services
 Gave in-depth training in accordance to the international sales training standards to the first line sales team
& training the trainers addressed to the branches’ sales managers
 Optimizing the CRM to match the market changing needs
ILS – SAP & Microsoft Partner, Saudi Arabia - Jeddah www.ils.com.sa
Business Development Director + Sales & Marketing Manager (Jan’ 2007- Jan' 2014)
ILS Information & Logistics Services is an IT solutions’ provider in Saudi Arabia. ILS is originally the MIS department
of Basamh FMCG Trading Group in Saudi Arabia.
I took the full responsibility for building the identity of ILS in KSA, based on that I have managed having ILS to
represent SAP Business Objects, Microsoft, K2, Vocalcom as an official partner to these leading global vendors.
Key Deliverables:
Under Sales:
 Responsible for all operations of Sales / Marketing Department including Planning and direct staffing,
training, and performance evaluations to develop and control sales programs
 Playing a key role on identifying new markets and attracting new clients
 Responsible for sales revenue quota objectives (revenue, margin and enterprise quota) on quarterly basis
Leading a team of Sales Account Managers / Corporate Sales Executives and working towards increasing
their productivity
 Credited with successfully organizing and positioning company's marketing activities and achieving revenue
of 1 Million US$ during the first year of actual work with 1 Salesman & 1 technical Resource Only.
 Achieved very high collection (zero debt level) through strict terms that convinced the customers to pay on
time (Mainly in Advance)
Under Marketing:
 Full P&L responsibility
 Sponsored & participated in most of the Vendors’ events in all KSA major cities.
 Successfully Promoted the services of the company achieving 23 projects within the first year (2008) of
launching its services delivered to very big names of enterprises in Saudi Arabia
 Enhancing market share by proactively prospecting, pursuing and closing new business
 Provided regular promotions on licenses & services to accelerate the closing stage and meet the set target.
NTG - National Technology Group, Saudi Arabia - Riyadh www.ntg.com.sa
Group Marketing Director - Saudi Arabia & GM to one subsidiary of the group
(Jan’2005-Jan’ 2007)
NTG group is among top 100 companies in KSA ranking 43rd & occupying 1st position among IT companies in KSA.
The group consists of 14 subsidiaries (some of them are: ACS: Arabic Computer Systems, Mubasher, AIM, Arabsoft,
Jeel … other details are available at: www.ntg.com.sa.

3. Eng. Mohammad Amir Saleh Basha
Ph: (M) 00966 50 3838 479 Email: a.s.basha@gmail.com
Page 3 of 5
Key Deliverables:
Under Marketing Position:
 Played key role in developing consolidated marketing plans for the group and its 13 subsidiaries
 Full marketing responsibility of the successful brand "Mubasher: Stock-Market Trading Solution”
 Managed “Mubasher” Public Relations & Marketing events very successfully
 Successfully arranged an Event within 10 days advanced notice which was attended by 350 VIP’s in Riyadh
city
 Supervised a special training courses for the end-users providing advance guidance for customers to learn
how to deal with Stock Market tactics
Under GM position:
 As a GM to one of NTG subsidiaries, responsible for promoting its services in Saudi Arabia "Yaseer Co.'"
Installment Facilities of different Technology Products
 Responsible for signing agreements with top manufacturers in Saudi Arabia
 Signed 12 new strategic contracts with key-manufacturers in Saudi Arabia that resulted in exceeding 60
different locations around KSA; whereas it had only 15 locations before I join.
 Responsible for the expansion of the “Yaseer Co.” from 3 main cities of KSA (Riyadh, Jeddah & Khubar) by
adding 6 cities more which are: Mecca, Medina, Huffuf, Hafr El Batin, Buraidah & Khamis Mushait
 Developed the concept of the services it provides to meet the end-user’s expectations
Native Solutions, Saudi Arabia – Riyadh (Native Solutions Co. was part of NTG Group)
Sales & Marketing Manager (Mar’ 2003-Dec’ 2004)
Key Deliverables:
 Overall responsibility of creating Sales And Marketing Strategies to generate revenue and profits in
alignment with target business goals especially in the Small and Medium Business sector
 Managed selling different PCs targeting 420,000 teachers in Saudi Arabia under the contract signed with
MOE – “Jehazi” program (today Jarir is promoting it)
 Generated sales revenue of more than US$4.6 million annually Credited with Wide spread expansion of
company's services; mainly in Riyadh achieving a sales record of 700 Notebooks within 2 months after 1
month of launching the project
 Signed strategic contracts with 6 new key governmental accounts, arranged proposals and finalized
signing of contracts or/and agreements with them
 Saved the company from a fatal decision and insisting on ordering the right product based on the results of a
questionnaire which has proved that 67% of the customers were looking for Notebooks whereas the
order was 100% of desktop PCs
 Hired 9 active Salesmen, trained & followed up on their sales targets on daily, weekly & monthly basis
 Developed and managed sales, marketing, and customer service teams to drive for customer satisfaction,
sales improvement, product portfolio enrichment and supplier partnership enhancement
 Supervised all marketing materials published and distributed in cooperation with the sponsoring Banks
including its website
 Maintained good team work spirit and coordinated well with other functional departments, such as finance,
administration and HR departments, to facilitate overall business operation
LAZURDE, Saudi Arabia - Riyadh, Jeddah, UAE & Kuwait www.lazurde.com
Marketing Manager - GCC, National Sales Manager – KSA and Regional Sales Manager –
KSA (Jun’ 1997-Jan’ 2003)
L’AZURDE group is No.4 biggest manufacturer of golden products in the World producing different types of golden
products reaching an annual of 18 Tons of finished products (nearly 600k golden pieces), creating & excerpting the
latest international fashion trends through attending international famous fairs.
Key Deliverables:

4. Eng. Mohammad Amir Saleh Basha
Ph: (M) 00966 50 3838 479 Email: a.s.basha@gmail.com
Page 4 of 5
 Full Responsibility for Marketing the most expensive product of 18 Karat in the countries of Saudi
Arabia, UAE & Kuwait
 Responsible for Preparing & Executing the Business Plan of a product with 18 sub-categories
 Instrumental in managing productions' orders to meet the actual demand of the market
 Managed the western & southern region of KSA with 64 sales professional & achieved historical record
 Attended International Fairs to maintain the latest fashion to be transferred into the local markets on time
 Covered demand of 3,000 retailers in Saudi Arabia alone & another 700 in UAE
 Conducted heavy & periodical site visits to retailers in all cities in Saudi Arabia, UAE & Kuwait
Highlights
 Achieved Historical Records in Sales Volumes for couple of years by dedicating all resources to achieve
sales & collection targets covering 45% of the business of the Group; i.e. (8.1 Tons around 500,000 golden
pieces = over 100 Million US$ annually)
 Generated a 38%growth in sales when being a National Sales Manager
 Re-launched successfully the most expensive discontinued product and converted it into the most successful
and hot selling one by keeping its original prices and started to compete with the imported Italian & Korean
 Achieving a growth of 25% as YOY during 2001 as marketing manager for 18K product
 Prepared full market-coverage plan of sales force (20 salesmen & 20 assistants) to guarantee the distribution
of 2.5 Tons of 18 Karat finished products (nearly 83,000 pieces) among 2000 active retailers in all
mentioned countries
 Prepared annual forecast’ plans of 7 main categories & 18 sub-categories in addition to its pricing segments
based on actual cost & the opportunities of the market
ORAS Industrial Contracting Co., Syria – Damascus - General Manager, Feb’ 1994 – June’ 1997
Oras Industrial Contracting Company is a joint venture between Orascom / AT&T Group - EGYPT
www.orascom.com and MAS Economical Group – SYRIA www.masgroup.net; handling wide part of Orascom
products and providing various industrial projects to the Syrian, Jordanian & Lebanese Markets
Key Deliverables:
 Reporting directly to the Presidents of Both Groups
 Held complete P&L and budget responsibilities.
 Established a totally new industry of an IT system by getting an Exclusive Distributorship for selling
“BaaN” ERP system (that comes 2
nd
after SAP at that time and is merged lately under InfoTech) that in the
Levant territory (Syria, Lebanon & Jordan)
 Presented “BaaN” ERP System to all well-known manufacturers under the sponsorships of the Chambers
of Industry in Syria, Lebanon & Jordan through decent highly skilled conferences attended by many
ministers who are responsible for the related fields in their countries.
 Expanded the business to meet the demand of other industrial requirements in Syria, such as, Railways
equipment by “Vossloh” Co.− Germany, Electrical Generators by “Aries” Co.− UK and an exclusive agent
in Syria for farms fog-spray machines by “Tifa” Co.− USA.
 Delivered fully turn-key projects starting from getting international quotations and opening the LC reaching to
the delivery of the equipment, training & supervising the warranty period.
Highlights
 Expanded the industrial field reaching wide network of international suppliers in the fields of:
o 20 manufacturers in Earth-Moving products
o 8 manufacturers in Electrical Generators & Motors.
o 6 manufacturers in Cement Construction Equipment.
o 5 manufacturers in Water Pumps & Valves industry.
o 2 manufacturers in Oil Pipes, Valves, Related Supply Accessories and Oil Leakage-Fighting
Systems from Norway.
 Some of the turn-key projects delivered were:
o The supply of different types & sizes of oil pipes & valves from Turkey.
o The supply a huge electrical generator of 410 KVA from Aries Co.− UK to the faculty of education in
Damascus University.
o Implementation of “BaaN” finance module in MAS Economical group.

5. Eng. Mohammad Amir Saleh Basha
Ph: (M) 00966 50 3838 479 Email: a.s.basha@gmail.com
Page 5 of 5
o The delivery of many fogging machines of different capacities from Tifa Co.− USA to many
municipalities in Syria.
o The delivery of a loader & a roller to the United Nations Branch in Damascus imported from USA &
China.
Other positions held
Company : P & G − PROCTER & GAMBLE − ABU DAWOOD Jeddah - Saudi Arabia
Duration : Jan 1993 - Jan 1994
Designation : Technical Supervisor with Extensive Sales Course as per P&G International standards
Company : SYRIAN ARAB AIRLINES Damascus Airport Damascus - Syria
Duration : Jan 1989 - May 1995
Designation : Technical Duty manager, Chief of the repair section and other Technical positions & assignments
EDUCATION & QUALIFICATION
 BE in Mechanical Engineering from Damascus University in the year 1988
MANAGERIAL COURSES
 Green Belt Six Sigma by Basamh Training Dept. – Jeddah Sep-12
 Four roles of leadership certificate By Franklin Covey international training agency – Riyadh, Feb−01
 Effective Communication Skills & Effective Reports Writing certificates in Riyadh, Oct−1997 By Saudi
Human Resources Development Corporation
 Certificate in English language – by State Planning Commission – Damascus, Mar−92
 Professional in using SAP BusinessObjects Business Intelligence System by ILS “SAP Partner” –
Jeddah 2007 and all MS Office Latest Version applications
COURSES IN SALES & MARKETING
 Brand Sense by Martin Lindstorm in Jeddah – March 2006
 Brand Positioning & Product launching certificates By: Institute for International Research – Dubai,
Sep−02
 Train the Sales Trainer certificate from Jeddah, Dec−98 by Saudi Human Resources Development
Corporation
 Training course on sales tricks for distributing “BaaN” ERP – Damascus, Sep−95
 Sales training course according to P&G International Standards, Jeddah, Feb−93
 Networks Planning & Linear Programming certificates by The Center of the Development of Management
& Productivity, Damascus, Apr−91 & Feb−91
TECHNICAL CERTIFICATIONS
 Certificate in Maintenance of Trucks - HINO – Saudi Arabia - Oct-93
 Certificate in Maintenance & Operation of Aircraft Towing Tractors - SCHOPF - Germany - Oct-90
 Certificate in AUTOCAD − Arabian Computer Center – Damascus: Mar−90.
 Certificate in DOS − Arabian Computer Center – Damascus: Oct−89.
 Certificate in HVAC - Heating, Ventilation and Air-Conditioning & Refrigeration - Damascus Institute for
Sciences – Damascus Jun-89
PERSONAL DETAILS
 Iqama Transferrable Iqama
 Driving License Valid Saudi Driving License
 Languages: Fluent in English & Arabic
 Marital Status Married
 Skype address a.s.basha
 References: Available upon request